Japanese social platform publisher DeNA (TYO:2432) has signed an exclusive deal with Hasbro to make mobile games based on the Transformers toy franchise.

Running for three years, the first release will be launched globally (excluding Japan) on the Mobage social gaming network later in 2012.

The game will be released for iOS and Android devices.

Because the deal is with Hasbro, it doesn't cover the Transformers films from Dreamworks and Paramount, although Hasbro does own the character IP from those films.

Out in the open

"Our global platform has continued to thrive and grow, and we're now investing in major entertainment IP," said Neil Young, DeNA director and CEO of US subsidiary ngmoco

"Transformers is a highly beloved brand, with dynamic characters that are universally cherished by fans. We are excited to bring the Transformers world to life for mobile gamers."

"DeNA is a proven global leader in mobile social games," add Mark Blecher, GM and SVP, Hasbro digital media and marketing.

"We're delighted to team-up with DeNA to offer a compelling Transformers experience on the leading mobile platforms. DeNA's innovative approach to mobile gaming is a great fit with the Transformers brand."

[source: DeNA]