Interview

Glu's Mike DeLaet on how the publisher is preparing for Apple's living room invasion post iOS 5

Learning the home console's DNA

Glu's Mike DeLaet on how the publisher is preparing for Apple's living room invasion post iOS 5
Mobile Pie's Will Luton isn't alone in his view that iOS 5 will kick start Apple's assault on the home console market.

According to Mike DeLaet, VP of sales and marketing at Glu, the San Francisco-based publisher is preparing to take its content to the big screen sat in your living room whenever Apple gives the green light.

Such a transition, however, won't come with iOS 5. Rather, Apple's ascension from mobile master to a credible rival to the home console market will be delivered as part of a steady evolution of its iOS business, rather than a sudden revolution.

We asked Mike why he thinks Glu has the right DNA to takeover your TV.

PocketGamer: The update to Game Center looks set to import more Xbox Live-style features. How do you think this will increase user engagement?

Mike DeLaet: The Game Center update in iOS 5 adds several new features that will definitely increase user engagement and provide a better overall user experience.

At Glu, we're excited to see the addition of social features such as the ability to add pictures and see what your friends are playing.

How do you think its game recommendations will change the promotional opportunities open to you?

With 500,000 apps on the App Store, having new players discover our games is a challenge. Game recommendations will definitely increase opportunities for new players to find Glu games. 

It will also compliment Glu's dedicated network of users who already fuel a viral channel of game recommendations for friends and social networks.

Given AirPlay Mirroring requires Apple TV to function, do you see it playing a major role in releases on iOS 5, or is it a first step towards acclimatizing iOS users to TV-based play?

Yes, AirPlay Mirroring will play a major role in iOS 5 releases going forward and will ultimately facilitate replacing the home console.

We are well prepared to support and leverage Apple's newest technologies and future innovations.

Do you plan to work support for iCloud into past releases, and more generally, how do you think it will impact game?

We do plan to add new iOS functionalities to our games. Currently iCloud will work with all content on the iPhone.

Is there anything missing from iOS 5 from a game development perspective?

We see Apple's next steps focusing on improving and evolving both iPhone and iPad. The increasing power of these devices will lead to graphics capabilities that surpass traditional console games.

Glu is already challenging this paradigm with this week's release of Contract Killer: Zombies. Our strengths in mobile combined with our console DNA will allow us to take mobile gaming to the next level on these devices.

We also see the extension of iOS games into the living room on traditional television displays.
Thanks to Mike for his time.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.