If any developer other than Rovio had made public its intentions to expand its game's fanbase to more than 1 billion fans by 2014, most onlookers would have to stifle their laughs.
The latest Angry Birds numbers, however, reveal series-wide downloads are now past the 300 million mark.
More importantly for its longterm growth, more than 1.04 million copies of the game - in some form - are picked up every day.
At that rate, it will take Angry Birds just under two years to reach its weighty target.
The China question
Said download rate will also likely receive a major boost when Angry Birds launches in one of the most lucrative markets in the world.
Rovio CMO Peter Vesterbacka has revealed that, after laying its roots in western markets, Angry Birds' next target is China.
"As we have done in all of our markets around the world, we will create products specifically for this market," Vesterbacka said after launching an image depicting the move on the Angry Birds Facebook page.
"Angry Birds will recognise the uniqueness of China and our Chinese fans."
Local lineage
Indeed, Vesterbacka claims Rovio is already working with a range of local partners to push the brand across the region, including mobile ad network Madhouse, licensing specialist PPW and online footwear retailer Letao.
"China has great potential for growth, but just as exciting is the opportunity to build a creative franchise, a marriage of virtual and real life, that is special for China and exciting for our Chinese fans."
[source: Mobile Entertainment]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
6 hours, 57 minutes ago
EU ruling gives Apple six months to bring iPadOS into line with DMA demands
News
8 hours, 40 minutes ago
Supercell CEO Ilkka Paananen joins LEGO’s board of directors days after Squad Busters’ soft launch
News
9 hours, 58 minutes ago
A Thinking Ape lays off staff across game design, software engineering, art teams and more
Feature
9 hours, 7 minutes ago
King’s Paula Ingvar: a games industry journey from "I’m not worthy!" to Candy Crush Soda’s VP of product
Feature
Apr 29th, 2024
Hot Five: Supercell’s Squad Busters levels up, retro Nintendo on iOS, and Genshin Impact’s worst month yet
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 25th, 2024