Greystripe has announced that it's offering two new ad formats to its clients, designed to be embedded within iPhone apps and games.
GS.Impact ads are Flash animations, while GS.Tailgate ads are mini-advergames that sit within iPhone games - either before, during or after the game itself.
Both formats allow advertisers to place pure branding, get users to click through to YouTube, iTunes, maps or the App Store, or drive them to a website, make a call, or respond to a survey.
Greystripe also says it's keen to support existing IAB online ad format standards within its iPhone activities, to aid the push towards standardisation.
It'll be interesting to see how effective the tailgate ads are in particular. Will people really break off from the high-production iPhone game they're playing in order to play an ad-branded mini-game?
However, Greystripe's move is part of the growing buzz around ad-funded iPhone games. Rival AdMob is also targeting this area, most recently with Glu's controversial decision to put ads in its Space Monkey game.
News
Contributing Editor
Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024