With Zynga executives attempting to drum up investor interest for the company's US IPO, more details about its business model are being made available.
In a recent lunch meeting in Boston, CEO Mark Pincus revealed the company now has 13 million daily active users on iOS, Android and mobile web, according to Reuters.
This is up from 11.1 million in October, and the 9.9 million listed in the company's original S-1 form.
Triple word score
The company's main mobile game is Words With Friends, which it inherited when it bought Texas studio Newtoy for $53.3 million in December 2010.
Its userbase has jumped from 2 million users a year ago to around 10 million.
The vast bulk of Zynga players and revenues still come from Facebook, however, with Pincus saying that of its 227 million total monthly active players, only 7.7 million purchase in-game credits.
"We could see that doubling," Reuters reports him as saying, highlighting the company's future growth prospects.
[source: Reuters]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Feb 13th, 2024
Mobile revenue exceeds Take-Two’s expectations, making over $2 billion in nine months
Top Stories
News
31 minutes ago
Supercell CEO Ilkka Paananen joins LEGO’s board of directors days after Squad Busters’ soft launch
News
1 hour, 49 minutes ago
A Thinking Ape lays off staff across game design, software engineering, art teams and more
Feature
58 minutes ago
King’s Paula Ingvar: a games industry journey from "I’m not worthy!" to Candy Crush Soda’s VP of product
Feature
5 hours, 8 minutes ago
Hot Five: Supercell’s Squad Busters levels up, retro Nintendo on iOS, and Genshin Impact’s worst month yet
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 25th, 2024