Further to the unveiling of the two firm's initial memorandum of understanding, DeNA and web portal Daum have released new details as to Mobage's move on the South Korean market.

The social platform's debut in the region will be coupled with the launch of a dedicated SDK, the companies have confirmed, with the platform itself rebranded Daum Mobage especially for the South Korea market.

Game on

Both firms believe such a localised approach will pay off from day one, with Daum Mobage hoping to amass 10 million users by the end of 2012.

It's a target DeNA claims will be aided by the recent lifting of the ban of games on Android Market in the country, following a similar decision taken in respect of the App Store.

"South Korea is an explosive market for smartphones and social mobile games and DeNA is excited to collaborate with Daum to deliver Mobage Korea to South Korean gamers," DeNA Seoul's regional head Steven Yang said of the partnership earlier in November.

"Mobage Korea will deliver great games to local audiences, while also helping developers around the world quickly and easily deliver their contents to an increasingly global audience."

You can see more about the partnership in the following PDF slide deck. 

[source: DeNA]