Indeed, it's telling that this is the sixth time in little over a month that OpenFeint has made the front page on PocketGamer.biz, this time due to the introduction of yet a new social feature: GameFeed.
The news stream is designed to keep members in touch with the actions of their friends, encouraging them to take them on and beat their rivals' scores.
Feeding the habit
Developers can add such functionality to their titles via a drop in widget, delivered in one line of code.
It's an addition OpenFeint CEO and founder Jason Citron believes will encourage players to devote more time to the games in their collection.
"We believe mobile games should connect people, whether they're living in distant corners of the planet or using completely different mobile operating systems," said Citron.
"GameFeed connects people by taking a simple act, like finishing a level or posting a high score, and turning it into a meaningful, cross platform shared experience."
GameFeed will also suggest new friends to users who opt in, which in turn will have the potential of opening them up to new titles on the network.
Citron concluded: "GameFeed will help form and strengthen relationships on the network connecting Android and iOS gamers in ways that make playing games far more engaging."
