With little explanation, NaturalMotion has announced it is to adopt the free-to-play model wholesale moving forward, despite its paid titles on iOS topping 8 million downloads since launch.
The adoption of the new model, revealed in an interview with VentureBeat, will kick off with the launch of My Horse on iOS.
The game will task players with taking care of their own horse from grooming and feeding it to entering it into competitions with in-app purchases (IAP) forming the game's backbone.
No horsing around
Indeed, CEO Torsten Reil claims some players who took on My Horse during its limited beta were willing to spend between $150 and $300 during play.
Developed by MunkyFun in San Francisco, Reil also suggested My Horse is the firm's first reaction to the mistake it made initially focusing on the sports genre.
Backbreaker Football, it's suggested, never recovered after negative reviews focused on the game's bugs at launch, failing to gain ground on big titles from EA and the like.
However, despite the claim that the firm's most recent releases are enjoying a five-fold return on investment, 'high-end social games' will now form NaturalMotion's focus, with six further free releases also in the works.
[source: VentureBeat]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
1 hour, 37 minutes ago
PocketGamer.biz Week in Mobile Games E14 -Supercell's Squad Busters goes global and why Steam does discoverability better than mobile
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |