First announced by PocketGamer.biz back in July, Angry Birds' developer Rovio is continuing to consider a move into publishing.
It's been known for months that the Finnish outfit has been approaching indie developers with a view to signing up in-progress games that it will be able to promote to its massive community; Angry Birds' games have been downloaded more than 350 million times.
Rumours suggest, however, that it's attempting to strike hard nosed deals, which some prospective companies have rejected on commercial grounds.
Still, with more investment expected into the company, it seems likely that it will be able to create a significant warchest for content acquisition, even if entering a bidding war with its own one-time publisher, EA-backed publisher Chillingo.
Learning to fly
"We have some plans for this area, but not ready to announce yet," Rovio executive Peter Vesterbacka, told Develop, when asked about the subject.
"If we do something in the publishing area, you can expect it to be a bit different."
This could refer to building on current options such as thirdparties being able to include the Mighty Eagle in-app purchase within their games.
Rovio's dilemma is that it considers building the Angry Birds brand to be key to its $1+ billion valuation, so it doesn't want to dilute this by becoming just another publisher handling dozens of disparate titles, brands and characters.
[source: Develop]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Feature
Apr 22nd, 2024
Hot Five: Earth Day, birthdays, game closures, layoffs and more. Here's what's hot right now…
Top Stories
News
4 hours, 9 minutes ago
Q4 2024 was EA’s strongest for mobile, but it still only earned them $307 million
News
6 hours, 39 minutes ago
Krafton teases AI-developed games as "limited" voice actors, writers, and level designers get the boot
News
8 hours, 9 minutes ago
PUBG maker Krafton generated 60% of record-breaking $487.7m Q1 earnings from mobile
Feature
May 7th, 2024
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
Feature
May 7th, 2024
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Feature
May 7th, 2024
April 2024 mobile game charts: Call of Duty: Warzone Mobile loses launch momentum and Brawl Stars’ astronomical rise
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Devcom 2024 | Europe | Aug 18th |
Gamescom Cologne 2024 | Europe | Aug 21st |