With bada phones now available across Europe, Samsung is rolling out its marketing campaign.
But this isn't just focused on consumers. As many studios look to a cross-platform future, the manufacturer is keen to attract developers, ensuring its handsets are being supported with lots of content.
With this in mind, it's hooked up with UK middleware company Ideaworks Labs.
Badaboom
The co-operation works in several ways, the most notable being the introduction of support for bada devices and the SamsungApps online and PC-based application store within Ideaworks' Airplay technology.
Airplay already handles iPhone, iPad, Android, Symbian, Windows Mobile, Brew and Maemo, enabling developers to create a single C++ binary of their game or app and deploy a native version across all supported platforms.
This is particularly important in terms of filling the just launched Samsung Apps store with content, with developers able to port existing games quickly to take advantage of a platform that Samsung expects to consists of 10 million units by the end of 2010.
Hand out
As part of the deal, Samsung will be making bada-enabled versions of Airplay available to approved developers, although Ideaworks' usual licensing deals will kick in if developers want to support all available platforms.
"By choosing Airplay, Samsung is enabling a single sales channel through its Samsung Apps program and a single development path across its portfolio resulting in a better economic rationale for development of applications," said Alex Caccia, Ideaworks' CEO.
Developers can find out more details at the Airplay Samsung Apps website.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
54 minutes ago
Final Fantasy VII: Ever Crisis lands first collab as Monster Hunter’s Rathalos swoops in
News
1 hour, 58 minutes ago
Honor of Kings Launches global esports program with teams from around the world
News
5 hours, 54 minutes ago
Honor of Kings garners 3 million pre-registrations ahead of global launch
as
Feature
1 hour, 54 minutes ago
May 2024 mobile game charts: Brawl Stars peaks, Supercell rises, and Dungeon & Fighter Mobile’s big China launch
Feature
5 hours, 59 minutes ago
Hot Five: Squad Busters launches globally, AFK Journey gets innovative, and Juicy Button Games has big plans for 4X strategy genre
Events
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |
Guerrilla Collective 2024 | North America | Jun 6th |
Angles 24 Freeplay Conference | Australasia | Jun 6th |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
PitchYaGame Live 2024 | Jun 7th |