Having had a hand in the development of iAd, a group of former Apple executives have formed a firm designed to help developers better reach out to their audiences.
Founded by CEO Lars Albright - who co-founded mobile ad firm Quattro Wireless, purchased by Apple in 2010 - a well as CPO Mark Hermann and CTO Scott Weller, SessionM has set itself the grand task of "changing the way people interact with content".
Rules of engagement
"As the app ecosystem continues its explosive growth, developers are looking for new ways to achieve higher rates of engagement, and deliver even more rewarding experiences to their users," Albright states in a post on the firm's website.
"This is where SessionM steps in."
The company, which recently closed a $6.5 million strong investment round led by Highland Capital Partners and Kleiner Perkins Caufield & Byers, is currently in the process of taking on staff to, in Albright's words, "get in on the ground floor of something big".
"SessionM is in the early stages, but we are growing rapidly and look forward to sharing more news in the weeks ahead," he concludes.
Further details can be found on SessionM's website.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Feb 3rd, 2014
Ludia signs up to integrate SessionM's real-world rewards program across portfolio
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024