Continuing its push to redefine itself as a global, cross-platform publishing platform (prior to IPO or trade sale?), Tapjoy has released the first figures about its new consumer-focused business.
Designed to provided an incentivised platform for Android and iOS (on which Apple attempted to ban it), the US company has announced its Mobile Advertising Platform - which includes its recently launched Mobile Value Exchange - has 70 million monthly active users.
International freeloaders united
The marketplace works as users let it see what games they're playing.
It then offers them deals to watch videos, download apps and sign up for deals etc. to earn virtual currency in the free-to-play games they have installed on their iOS and Android devices.
"The freemium market for mobile app developers has reached a very exciting point of scale," said Mihir Shah, Tapjoy's president and CEO.
"Our industry has experienced the global adoption of this model with a broad and engaged set of users. Now is the time to provide our users with relevant and targeted advertisers who work for specific affinity groups. It's still early, but we see significant headroom when it comes to encouraging users to self-select those advertisers that appeal to them."
Works both ways
Tapjoy says its users come from almost 200 countries, while on the backend its self-serve, bidded auction marketplace enables advertisers and publishers to set their own price for performance-based mobile advertising and user acquisition.
It claims advertisers can begin running ad campaigns with a $0.10 minimum bid per action without a minimum spend, managing and optimising their bids in real-time.
You can check out the business end of Tapjoy's offering here.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
as
News
9 hours, 49 minutes ago
Nexon banks on big Dungeon & Fighter Mobile China launch as Q1 revenue declines
as
News
10 hours, 59 minutes ago
Netmarble cuts losses but revenue falls in Q1 after lack of new game releases
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |