Thanks to recent deals with companies such as EA through the app stores offered by OEMs such as Nokia, Samsung and Sony Ericsson, game and app distributor Flexion has seen a significant boost in downloads.

Its Android and Java wrappers are currently enabling more than one free trial per second and it's adding over four million new consumers per month to its platform.

Better experience

The company's wrapper technology is designed to increase conversion rates by offering one-click purchasing following a free trial, which can be controlled in terms of being time limited or number of sessions played, rental or subscription models.

For example, Nokia customers in 68 markets can download any Java game from EA and play it for free before deciding whether to buy it. Purchases are made securely via operator billing thanks to Flexion's wrapper, which offers operator billing in more than 80 markets.

The wrapper also handles discovery through Flexion's on device portal, which acts as a dynamic storefront, providing the ability to easily explore and try more content. Flexion plans to further develop these features into a well-targeted affiliation network for advertisers and game publishers.

Acceleration

"Instead of making developers add billing SDKs to their game code, we let them wrap their products with the Flexion wrapper, which automatically enables in-app billing for products. These can then be distributed via app stores as free downloads," said Jens Lauritzson, CEO of Flexion.

"We have done this successfully for some of the biggest publishers and our plan now is to make these services available to the whole developer community. We are aiming for a growth rate of 100 million new consumers per month within the next 24 months."