All console makers have inhouse development teams, but smartphone makers tend to leave it to thirdparties.
Microsoft is keen to ensure Windows Phone 7 gets off to a great start however; hence the new that it's set up its own mobile development studio.
Mobile Microsoft
The news was delivered via a job posting on the giant's website, the blurb for the position of lead service software development engineer at its Redmond HQ confirming Microsoft's intention to work on its own games for the platform.
"Microsoft Games Studios is establishing a new Studio - MGS Mobile Gaming - focused on bringing games and entertainment to the mobile life that people lead," the company says in the posting.
"Our vision is to deliver games and entertainment so good that people will want them always with them, on a service that makes them social, connected and relevant anywhere their life goes."
Making the most of Master Chief
Microsoft's move into development on Windows Phone 7 may ruffle some feathers, with MGS Mobile Gaming getting first dibs at any updates to the platform, as well as potentially more promotion on the platform.
Yet while rival Apple has been reluctant to release first party titles on iPhone Texas Hold'em the only to date Microsoft has lots of valuable gaming IP it can utilise to push Windows Phone 7 at consumers.
Given major Xbox series such as Halo and Mass Effect, plus decades of PC games are at its disposal, it's perhaps not all too surprising Microsoft has decided to throw the full weight of its hand in games development behind the OS.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
4 hours, 16 minutes ago
Stumble Guys dev Kitka Games soft-launches new mobile title Battle Guys: Royale
Feature
4 hours, 56 minutes ago
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |