With Zynga executives attempting to drum up investor interest for the company's US IPO, more details about its business model are being made available.
In a recent lunch meeting in Boston, CEO Mark Pincus revealed the company now has 13 million daily active users on iOS, Android and mobile web, according to Reuters.
This is up from 11.1 million in October, and the 9.9 million listed in the company's original S-1 form.
Triple word score
The company's main mobile game is Words With Friends, which it inherited when it bought Texas studio Newtoy for $53.3 million in December 2010.
Its userbase has jumped from 2 million users a year ago to around 10 million.
The vast bulk of Zynga players and revenues still come from Facebook, however, with Pincus saying that of its 227 million total monthly active players, only 7.7 million purchase in-game credits.
"We could see that doubling," Reuters reports him as saying, highlighting the company's future growth prospects.
[source: Reuters]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Feb 13th, 2024
Mobile revenue exceeds Take-Two’s expectations, making over $2 billion in nine months
Top Stories
News
1 hour, 33 minutes ago
Tekore Studio emerges from the shadows to win the Very Big Indie Pitch at the Dubai GameExpo Summit
News
1 hour, 48 minutes ago
Dubai GameExpo Summit powered by PG Connects welcomes over 1,350 attendees in 2024
Feature
3 hours, 28 minutes ago
New release roundup: The best new mobile games from a round of roguelikes to a Sonic surprise
News
May 9th, 2024
A third of developers implementing new payment options in face of Digital Markets Act’s $18 billion opportunity
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Future Games Show 2024 | Jun 8th |