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37% of UK iPhone owners downloaded a game in January

Brits are loving iPhone gaming

37% of UK iPhone owners downloaded a game in January
New research from comScore reveals that 37 per cent of UK iPhone users downloaded a game in January, and that 18.6 per cent purchased one.

Compare the latter figure to the 5.6 per cent of UK smartphone owners who bought a mobile game in the same month, or the even more woeful 2.7 per cent of mobile phone owners.

Interestingly, comScore also claims that 75 per cent of UK iPhone owners are male, mostly between the ages of 17-44. That's more manly than smartphones, where 65 per cent of users are male.

"The iPhone is indeed an early adopter phenomenon in the United Kingdom," says comScore analyst Alistair Hill.

Apple's handset also over-indexes for activities like mobile email, accessing news and info via the browser AND via apps, listening to mobile music and accessing social networking sites.

More info on those stats can be found here.

Contributing Editor

Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)