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![Applovin financials see rise driven by new AI investments but declining revenue for apps](https://media.pocketgamer.biz/2023/1/120383/applovin-r100x100.png)
Applovin financials see rise driven by new AI investments but declining revenue for apps
The company’s non-gaming related business is on the up even as apps falter
![Mixed ad strategies come out on top, with offerwalls leading the way](https://media.pocketgamer.biz/2023/1/120203/unity-r100x100.png)
Mixed ad strategies come out on top, with offerwalls leading the way
Unity’s new report delves into the state of mobile game monetisation
![Lawyer claims that game makers don’t comply with loot box label regulations](https://media.pocketgamer.biz/2023/1/120277/contractlegalregulations-r100x100.jpg)
Lawyer claims that game makers don’t comply with loot box label regulations
An academic paper found that 71 of 100 Google Play games downloaded weren’t labelled correctly
![Mobile Masterworks: Jetpack Joyride](https://media.pocketgamer.biz/2021/7/111524/jetpack-joyride-r100x100.png)
Mobile Masterworks: Jetpack Joyride
Taking a closer look at the game that marked the turning point from premium to freemium
![India saw a 32% rise in hypercasual installs in 2022](https://media.pocketgamer.biz/2022/8/117812/hypercasual-r100x100.jpg)
India saw a 32% rise in hypercasual installs in 2022
Google’s ban on interstitial ads caused ripples in the market, while India surged ahead
![UK attracts $545m in ad spend in 2022 and role-playing games top for growth](https://media.pocketgamer.biz/2022/10/118765/uk-flag-r100x100.png)
UK attracts $545m in ad spend in 2022 and role-playing games top for growth
A new report suggests that 2023 will see increased scrutiny of marketing strategies
![Hypercasual led the download charts in 2022, while RPGs dominated consumer spend](https://media.pocketgamer.biz/2022/11/119344/honor-of-kings-r100x100.jpg)
Hypercasual led the download charts in 2022, while RPGs dominated consumer spend
![CMYK’s Alex Hague on releasing his first mobile app, Wavelength, balancing IAPs, and translating tabletop experiences](https://media.pocketgamer.biz/2022/2/114893/wavelength-r100x100.jpg)
CMYK’s Alex Hague on releasing his first mobile app, Wavelength, balancing IAPs, and translating tabletop experiences
Excitement around mobile-first games, low enthusiasm for disruptive in-game ads
![Gaming Spotlight: Why hybrid monetisation is a sustainable business solution](https://media.pocketgamer.biz/2020/8/106265/facebook-audience-network-hybrid-monetisation-lead-image-r100x100.png)
Gaming Spotlight: Why hybrid monetisation is a sustainable business solution
Join us and Facebook Audience Network for a webinar discussing best hybrid monetisation practices