Industry Views
From short-term to sustainable mobile game design in a shifting market
Sybo CEO Mathias Gredal Nørvig and Izyplay CEO Everton Baumgarten Vieira share their views on growth challenges and opportunities in mobile games
Company Profile
SYBO Games
Website
www.sybogames.com
About
Animation award winner and independent iPhone / Android game development studio.
Related People
Eoin O'Doughty
Game Director
Mathias Gredal Nørvig
CEO
Jonas Georgakakis
Art Director
Philip Hickey
CMO
Rafael Rodrigues
Studio Director
Amy Kalson
Senior Game Developer
+3 more
Accolades
Articles featuring SYBO Games
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City Expansion
How Subway Surfers City aims to expand the franchise with unique ways to play
Sybo studio director Rafael Rodrigues discusses expectations for the new spinoff title launching on February 26th, 2026
Subway Surfers City
Subway Surfers City opens pre-registrations ahead of February launch
The "next chapter" for the Subway Surfers IP will release on February 26th, 2026
New Games
New release roundup: Subway Surfers+, Monument Valley 3, Hello Kitty and Friends World, and more
We highlight the latest new games that have broken cover over the past week
Hot Five
Hot Five: Subway Surfers+ coming to Apple Arcade, Ubisoft postpones H1 earnings call, and Krafton offers voluntary resignations
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Offerings
Sybo to launch Subway Surfers+ expansion on Apple Arcade
Subway Surfers+ arrives December 4th, 2025
Partnership Extension
Poki expands Sybo partnership to bring more Subway Surfers titles to the web
The original Subway Surfers has surpassed 1.7bn plays on Poki since its web debut
Crossovers
SYBO teams up with Innersloth to bring Among Us into Subway Surfers for the first time
The crossover launches October 20th and runs for three weeks, ending November 3rd, 2025
Crossovers
SYBO teams up with Supercell for Subway Surfers and Brawl Stars crossover event
The four-week event brings themed unlockables, new modes, and exclusive content to both games
Crossovers
Subway Surfers and 8 Ball Pool unite for their first-ever crossover event
Month-long collaboration features exclusive themed content, characters, and rewards
Surfing In The Sun
Subway Surfers heads to Barcelona in new World Tour event
The in-game setting has been chosen for the 201st World Tour, and happens to coincide with PGC Barcelona 2025
Teenage Time
Subway Surfers is entering its "teenage years" with 200th World Tour destination for 13th anniversary
Starting in an in-game Copenhagen, players will be able to unlock 21 other cities during the event
Earth Day
Subway Surfers, Monument Valley 3, Pikmin Bloom: The mobile games raising awareness on Earth Day 2025
Various mobile developers have launched new content to celebrate and raise awareness for Earth Day
Earth Day
PlanetPlay launches Earth Day 2025 campaign with Sybo, Niantic, Sir Ian Livingstone and others
Livingstone and other celebrity ambassadors have been confirmed ahead of the 55th Earth Day on April 22nd
Hot Five
Hot Five: GDC takeaways, Nintendo Today app launches, and Honkai: Star Rail’s race to $2bn on mobile
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Crossovers
Subway Surfers and Crossy Road collide in first-ever crossover event
Event will include limited edition crossover characters and other surprises
Pgc London 2025
"Almost all" Subway Surfers installs are organic: Building a brand with "snackable" gameplay and memes
Sybo senior brand manager Adam Collier shared tips and tricks to building a hit brand at PGC London
A Meat-free Mission
Subway Surfers supports Playing for the Planet with in-game veggie event
Sybo hopes to see players ditch the meat and eat more plant-based meals
Test Of Time
SYBO’s CEO Mathias Gredal Nørvig on Subway Surfers 12 year run
Subway Surfers recently celebrated its 12 year anniversary with a return to its classic look
Five New Games
New release roundup: The best new mobile games from Subway Surfers City to Lego Play
We highlight five new games that have broken cover and are all set to do big business
Blast From The Past
Subway Surfers Classic update set to take players back to the game's origins
The new update will bring new playable characters to the game as paying homage to its dedicated community
Job News
SYBO appoints Niklas Orup as new Subway Surfers game director
He's the new boss of the world's most downloaded endless runner having previously worked at King on titles such as Bubble Witch 3 Saga
Powering Prototypes
Game development time slowed in 2023 despite AI tech, but 71% celebrate its strengths
Unity’s Gaming Report 2024 reveals a slowdown from 218 days to 304 in average development
Out Now
Sybo's Mathias Gredal Nørvig and Playmob's Jude Ower talk Gaming For Good
The Sybo CEO and Playmob founder's new book is an eco call-to-arms with contributions from Phil Spencer, Ilkka Paananen, John Hanke, Robert Antokol, Rob Small and more
Sybo Celebration
Subway Surfers character crafting compo brings winning design in-game for 12th anniversary
Sybo’s endless runner is approaching 12 years, with a Craft-a-Character competition to celebrate
Who's At The Show
A masterclass in gaming excellence: Gain insights from industry titans this month
Sharing knowledge and inspiring success: Learn from the masters at Pocket Gamer Connects London 2024, the premier gaming event of the year!
Surf's Up
Best of PGC London: The Subway Surfers Story
We take a look back and the best and most viewed talks from past years at Pocket Gamer Connects London
Collaborations
Subway Surfers collaborate with Universal Pictures for Back to the Future crossover
The classic film will be the first multimedia collaboration that Subway Surfers has introduced
Collaborations
Subway Surfers to mobilise players in conservation efforts
Sybo has also donated a fixed amount of $25,000 to various efforts
Pride Month
The power of Pride and the state of inclusivity in gaming
As Pride Month ends we discuss why representing the queer community is important. And where companies still need to improve
Features
Subway Surfers to introduce first AR features into the long-running title
Sybo introduced the “Subway Studio” feature as part of their latest update
Partnerships
SYBO to run “biggest activation yet” for Pride Month
The developer will be partnering with numerous charities for the event
Spreading Sustainability
10 Weeks To Save the Games Industry - The Final Episode
The journey reaches an end with a recap of the 38 incredible games industry figures that took part across 10 weeks of travels
Q&a
Sybo and Outplay on the collaboration behind Subway Surfers Blast
We caught up with Sybo and Outplay CEOs Mathias Gredal Nørvig and Douglas Hare on the latest addition to the Subway Surfers franchise
Interview
Sybo's game director Eoin O’Doherty talks Subway Surfers on the game's anniversary
We talk Blast, Tag and all things Subway Surfers as the game elebrates it's 11th anniversary
Anniversaries
Sybo celebrates 11th anniversary with Hoverboard Hunt event
The Subway Surfers creators have teamed up with real world attractions in Copenhagen
Successful Surfing
Subway Surfers Blast launches in first partnership between Sybo and Outplay Entertainment
The fourth entry in the franchise changes gameplay to puzzle-adventure genre
Subway Surfers
Sybo talks “evergreen” Subway Surfers success
CEO Mathias Gredal Nørvig discussed the success of the game at GDC
Milestones
Subway Surfers hits 4bn downloads
Sybo’s hit endless runner hits a new milestone and doesn’t look set to slow down anytime soon
Appointments
Sybo appoints new CMO Philip Hickey
The Seriously veteran will take on the role of chief marketing officer
Playing For The Planet
In-game climate positive action boosts revenue and engagement
A new report by PlanetPlay shows that environmental content can benefit game makers and the planet
Mobile Masterworks
Mobile Masterworks: Subway Surfers
More than ten years and billions of downloads after its initial release, Sybo’s Subway Surfers remains an enduring classic of the mobile genre. So what’s the story behind it?
Data
Google Play and iOS App Store reached 142 billion downloads in 2022
According to the latest data, first-party app stores reached 142 billion downloads in 2022, with games still dominating
Hires
SYBO appoints Rovio Vet, Philip Hickey, as new Chief Marketing Officer
Philip Hickey will replace outgoing Naz Amarchi-Cuevas, as Chief Marketing Officer at SYBO
Play 2 Plant
Sybo continues to fight climate change with Play2Plant event
SYBO launches first-ever Times Square billboard and Subway Surfers goes truly evergreen as gamers plant 500K trees with Ecologi
July Charts
Uma Musume Pretty Derby raced into July’s charts
Stumble Guys unseated Subway Surfers as the month’s most downloaded iOS title
Monumental Deal
Miniclip to acquire Subway Surfers studio Sybo
Mobile acquisition is “the biggest deal in European mobile games this year”
Green Fingers
Sybo Games partners with Ecologi to plant 200,000 trees
Play 2 Plant event in Subway Surfers will see players contributing to tree planting goal
Best Of 2021
The Top 50 Mobile Game Makers of 2021
The movers, the shakers, and all those funky moneymakers
Hiring Now
10 games industry jobs to apply for this week
Job vacancies from Jam City, Rovio, Gameloft and Glu Mobile