Part of the SM Business Network:

  • BeyondGames.biz
  • PCGamesInsider.biz
  • BlockchainGamer.biz

The Best Industry Events    ▼▲

  • PGC London 2024
  • PGC San Francisco 2024
Pocket Gamer.biz Logo
Login
  • Email
  • Password

Forgot password?

Login with Facebook Sign in with Twitter

Password Reset

To reset your pass, please enter your email below and submit. Your new password will then be emailed to you.

You can change this pass at any time on the "edit profile" link when logged in.

  • Email

Got your password?

Register
International Asia PGC London PGC San Francisco
Pocket Gamer.biz Logo
Features Articles & Opinion
Latest Popular
Regulars Features Comment & Opinion Everything else
Hot Five: Niantic has a new star, Epic warns of "degradation in quality", and new games hit the market Hot Five Oct 9th, 2023

Hot Five: Niantic has a new star, Epic warns of "degradation in quality", and new games hit the market

  • Hot Five
  • Revenue
  • Layoffs
  • Multi-platform
  • Monster Hunter Now
  • Top Troops
Week in Views - What caught our eyes in the last seven days Week that was Oct 6th, 2023

Week in Views - What caught our eyes in the last seven days

  • Week That Was
  • Cross-platform
  • Aquisition
  • Honkai: Star Rail
  • Horror
  • Mobile Ports
PG.biz Podcast - Hot gaming trends and ad formats that are losing steam News Sep 14th, 2023

PG.biz Podcast - Hot gaming trends and ad formats that are losing steam

  • Data
  • Podcast
Mobile Mavens: Can we preserve classic mobile games forever? Mobile Mavens Aug 22nd, 2023

Mobile Mavens: Can we preserve classic mobile games forever?

  • Mobile Mavens
  • Mobile
  • Preservation
  • mobile gaming
PG.biz podcast - Finding and growing your niche Regulars Mar 10th, 2023

PG.biz podcast - Finding and growing your niche

  • Developers
  • Podcast
  • Sports Management
as PG.biz Podcast - gaming for good Interview Mar 3rd, 2023

PG.biz Podcast - gaming for good

  • Charity
  • Podcast
Week in Views - What caught our editorial eyes in the last seven days Feature Nov 4th, 2022

Week in Views - What caught our editorial eyes in the last seven days

  • Japan
  • Hypercasual
  • interstitial ads
  • Web3
  • Intrinsic ads
  • weekly digest
Hall of Fame: Jani Karlsson and pioneering the earliest days of the mobile games industry Hall of Fame Jun 14th, 2022

Hall of Fame: Jani Karlsson and pioneering the earliest days of the mobile games industry

  • Hall of Fame
  • N-Gage
Subscription services are growing fast, but unlikely to become the dominant form of monetisation Comment & Opinion Jun 7th, 2022

Subscription services are growing fast, but unlikely to become the dominant form of monetisation

  • Monetisation
  • Subscription
  • Netflix
  • Xbox Game Pass
  • Insight
What is driving the insatiable demand for mergers and acquisitions? Data & Research May 6th, 2022

What is driving the insatiable demand for mergers and acquisitions?

  • Acquisition
  • Merger
  • Blockchain
  • NFT
  • Insight
Top 10 games industry jobs to apply for this week Job News Mar 24th, 2022

Top 10 games industry jobs to apply for this week

  • Europe
  • Jobs in Games
  • Jobs Weekly
  • USA
  • United Kingdom
How does Hot Wheels Unlimited monetise? The IAP Inspector Oct 26th, 2020

How does Hot Wheels Unlimited monetise?

  • Monetisation
  • IAP Inspector
  • Hot Wheels
as Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

  • Charticle
  • Pokémon GO
  • Pokemon
  • Pokemon Masters
  • Pokemon Home
2017 - the year not much happened in mobile games, says Verto Chart of the Week Oct 31st, 2017

2017 - the year not much happened in mobile games, says Verto

  • Data
  • Chart of the Week
  • Trends
The internet reacts to the Nintendo Switch reveal After Hours Oct 22nd, 2016

The internet reacts to the Nintendo Switch reveal

  • Nintendo Switch
The Promiscuous Gamer enters a Marvel Avengers Alliance (2) and meets his Dream Girlfriend Promiscuous Gamer Apr 8th, 2016

The Promiscuous Gamer enters a Marvel Avengers Alliance (2) and meets his Dream Girlfriend

  • Promiscuous Gamer
Why we need more games without Nolan North's voice in them Stateside Aug 14th, 2015

Why we need more games without Nolan North's voice in them

  • Stateside
  • Going Global
  • Diversity
Why it's significant Kabam has gifted all The Hunger Games' players $0.14 Monetizer Jan 30th, 2015

Why it's significant Kabam has gifted all The Hunger Games' players $0.14

  • F2P
  • Monetisation
  • Monetizer
  • Reciprocity
  • Retention
Not immune but Finland has given GamerGate the cold shoulder The Finnsider Nov 14th, 2014

Not immune but Finland has given GamerGate the cold shoulder

  • Equality
  • Finland
  • Finnsider
  • GamerGate
PG.biz week that was: Gamevil likes Amazon Appstore, Honeycomb will be open, AGON stops, Zipline starts, HTC profits, Xoom hasn't, 4th & Battery rejected, and Apple gets game PR Week that was Apr 9th, 2011

PG.biz week that was: Gamevil likes Amazon Appstore, Honeycomb will be open, AGON stops, Zipline starts, HTC profits, Xoom hasn't, 4th & Battery rejected, and Apple gets game PR

  • Week That Was
as Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

  • Charticle
  • Pokémon GO
  • Pokemon
  • Pokemon Masters
  • Pokemon Home
as PG.biz Podcast - gaming for good Interview Mar 3rd, 2023

PG.biz Podcast - gaming for good

  • Charity
  • Podcast
Subscription services are growing fast, but unlikely to become the dominant form of monetisation Comment & Opinion Jun 7th, 2022

Subscription services are growing fast, but unlikely to become the dominant form of monetisation

  • Monetisation
  • Subscription
  • Netflix
  • Xbox Game Pass
  • Insight
Hall of Fame: Jani Karlsson and pioneering the earliest days of the mobile games industry Hall of Fame Jun 14th, 2022

Hall of Fame: Jani Karlsson and pioneering the earliest days of the mobile games industry

  • Hall of Fame
  • N-Gage
Hot Five: Niantic has a new star, Epic warns of "degradation in quality", and new games hit the market Hot Five Oct 9th, 2023

Hot Five: Niantic has a new star, Epic warns of "degradation in quality", and new games hit the market

  • Hot Five
  • Revenue
  • Layoffs
  • Multi-platform
  • Monster Hunter Now
  • Top Troops
The internet reacts to the Nintendo Switch reveal After Hours Oct 22nd, 2016

The internet reacts to the Nintendo Switch reveal

  • Nintendo Switch
PG.biz podcast - Finding and growing your niche Regulars Mar 10th, 2023

PG.biz podcast - Finding and growing your niche

  • Developers
  • Podcast
  • Sports Management
Week in Views - What caught our eyes in the last seven days WEEK THAT WAS Dec 8th, 2023

Week in Views - What caught our eyes in the last seven days

  • Fire Emblem
  • hybridcasual
  • Candy Crush
Building experiences in Roblox: Behind the scenes of virtual influencer Polar’s live event VIRTUAL EVENTS Dec 8th, 2023

Building experiences in Roblox: Behind the scenes of virtual influencer Polar’s live event

  • Roblox
  • Metaverse
  • Experiences
New release roundup: The best new mobile games from Sonic’s latest adventure to a gyroscopic rhythm game FIVE NEW GAMES Dec 8th, 2023

New release roundup: The best new mobile games from Sonic’s latest adventure to a gyroscopic rhythm game

  • RPG
  • Apple Arcade
  • Rhythm Games
  • New Games
Africa’s gaming market: How to make a profit with F2P games EMERGING MARKETS Dec 8th, 2023

Africa’s gaming market: How to make a profit with F2P games

  • Growth
  • Emerging Markets
  • Africa
  • Free-To-Play
PG Connects Advent Calendar: A Daily Festive Treat FESTIVE SURPRISES Dec 7th, 2023

PG Connects Advent Calendar: A Daily Festive Treat

  • Discount
  • Pocket Gamer Connects
Microsoft accelerates plans for Xbox mobile marketplace launch NEW COMPETITION Dec 6th, 2023

Microsoft accelerates plans for Xbox mobile marketplace launch

  • Xbox
  • Mobile
Hot Five: Supercell’s path to fame, a Chinese gacha hit and 20M in Web3 funding HOT FIVE Dec 4th, 2023

Hot Five: Supercell’s path to fame, a Chinese gacha hit and 20M in Web3 funding

  • Hot Five
  • Funding
  • Web3
  • Global Brands
Week in Views - What caught our eyes in the last seven days WEEK THAT WAS Dec 1st, 2023

Week in Views - What caught our eyes in the last seven days

  • Cross-platform
  • promotions
  • App Stores
More
Game Analysis: Decoding the Live Ops strategy of Monopoly GO STATE OF PLAY Nov 30th, 2023

Game Analysis: Decoding the Live Ops strategy of Monopoly GO

  • Monetisation
  • case study
  • Revenue boost
  • Industry challenges
Ten reasons why eCPM is the most useless metric in ad monetization AD MO METRICS Dec 1st, 2023

Ten reasons why eCPM is the most useless metric in ad monetization

  • Metrics
  • eCPM
KEK Entertainment's Georgy Egorov talks crossplay's new prominence as gaming’s "new reality" CROSSPLAY CLARITY Nov 30th, 2023

KEK Entertainment's Georgy Egorov talks crossplay's new prominence as gaming’s "new reality"

  • IP
  • Cross-platform
  • Cross-play
  • Interview
  • Debut title
Google Play reveals its Best of 2023 award winners BEST OF THE BEST Dec 1st, 2023

Google Play reveals its Best of 2023 award winners

  • Google Play
  • Google Play Awards
PG Connects Advent Calendar: A Daily Festive Treat FESTIVE SURPRISES Dec 7th, 2023

PG Connects Advent Calendar: A Daily Festive Treat

  • Discount
  • Pocket Gamer Connects
Apple unveils App Store Award winners. These are the best apps and games of 2023 APPLE PICKING Dec 1st, 2023

Apple unveils App Store Award winners. These are the best apps and games of 2023

  • App Store
  • Awards
  • Winner
New release roundup: From the return of Dynasty Warriors to a 'brand new' retro-fuelled 16-bit kart racer FIVE NEW GAMES Dec 1st, 2023

New release roundup: From the return of Dynasty Warriors to a 'brand new' retro-fuelled 16-bit kart racer

  • Premium
  • RPG
  • Pixel
  • Retro
  • Sports
  • New Games
Week in Views - What caught our eyes in the last seven days WEEK THAT WAS Dec 1st, 2023

Week in Views - What caught our eyes in the last seven days

  • Cross-platform
  • promotions
  • App Stores
More
“This is a classic example of political point scoring taking precedence over business common sense” BAD FOR BUSINESS Dec 8th, 2023

“This is a classic example of political point scoring taking precedence over business common sense”

  • Immigration
  • legislation
  • Laws
  • UK games industry
as Crunch time for ByteDance's gaming ambitions DANCE THE BLUES Dec 8th, 2023

Crunch time for ByteDance's gaming ambitions

  • China
  • Mobile Legends
  • TikTok
"It was surreal to see our little brainchild win a Google Play Award and be nominated for a BAFTA!" TALES TO TELL Dec 7th, 2023

"It was surreal to see our little brainchild win a Google Play Award and be nominated for a BAFTA!"

  • Growth
  • Inclusivity
  • New Release
  • Workplace Culture
AI advances: Kongregate’s new AI Adventure Creator platform is out now AI MEETS UGC Dec 6th, 2023

AI advances: Kongregate’s new AI Adventure Creator platform is out now

  • AI
  • Community Tools
Behind the scenes: The developers of Going Balls on the success of their hypercausal hit HYPERCASUAL HIT Dec 6th, 2023

Behind the scenes: The developers of Going Balls on the success of their hypercausal hit

  • Hypercasual
  • Game Development
  • Behind the scenes
Jobs in games: Breaking into animation with Hutch’s Lucia Gentile INDUSTRY STORIES Dec 5th, 2023

Jobs in games: Breaking into animation with Hutch’s Lucia Gentile

  • Jobs in Games
  • Games Industry
  • industry insight
"Unity - I'm done" Why Fundamentally Games’ CEO Oscar Clark is switching platforms UNITY NO MORE Dec 4th, 2023

"Unity - I'm done" Why Fundamentally Games’ CEO Oscar Clark is switching platforms

  • Unity
  • Unity Runtime Fee
  • industry insight
Ten reasons why eCPM is the most useless metric in ad monetization AD MO METRICS Dec 1st, 2023

Ten reasons why eCPM is the most useless metric in ad monetization

  • Metrics
  • eCPM
More
"Unity - I'm done" Why Fundamentally Games’ CEO Oscar Clark is switching platforms UNITY NO MORE Dec 4th, 2023

"Unity - I'm done" Why Fundamentally Games’ CEO Oscar Clark is switching platforms

  • Unity
  • Unity Runtime Fee
  • industry insight
Game Analysis: Decoding the Live Ops strategy of Monopoly GO STATE OF PLAY Nov 30th, 2023

Game Analysis: Decoding the Live Ops strategy of Monopoly GO

  • Monetisation
  • case study
  • Revenue boost
  • Industry challenges
Ten reasons why eCPM is the most useless metric in ad monetization AD MO METRICS Dec 1st, 2023

Ten reasons why eCPM is the most useless metric in ad monetization

  • Metrics
  • eCPM
AI advances: Kongregate’s new AI Adventure Creator platform is out now AI MEETS UGC Dec 6th, 2023

AI advances: Kongregate’s new AI Adventure Creator platform is out now

  • AI
  • Community Tools
Jobs in games: Breaking into animation with Hutch’s Lucia Gentile INDUSTRY STORIES Dec 5th, 2023

Jobs in games: Breaking into animation with Hutch’s Lucia Gentile

  • Jobs in Games
  • Games Industry
  • industry insight
Behind the scenes: The developers of Going Balls on the success of their hypercausal hit HYPERCASUAL HIT Dec 6th, 2023

Behind the scenes: The developers of Going Balls on the success of their hypercausal hit

  • Hypercasual
  • Game Development
  • Behind the scenes
"All the stars aligned. Now it’s full steam ahead!" MTG's CEO Maria Redin looks back at 2023 Q&A Nov 21st, 2023

"All the stars aligned. Now it’s full steam ahead!" MTG's CEO Maria Redin looks back at 2023

  • Growth
  • Industry challenges
  • Aquisitions
  • industry insight
Why Gamescom merged with BIG Festival to bring the expo to Brazil BIG EXCLUSIVE Nov 28th, 2023

Why Gamescom merged with BIG Festival to bring the expo to Brazil

  • Gamescom
  • Brazil
  • BIG Festival
More

Regulars

  • Chart of the Week
  • App Store Metrics
  • Hall of Fame
  • Company Directory
  • Hot Five
  • Deals
  • Mobile Mavens
  • Jobs
  • Monetizer
  •  
  • Stateside
  •  
  • The Charticle
  •  
  • The IAP Inspector
  •  
  • Week That Was

About Us

  • About Us
  • Advertising
  • Terms & Conditions
  • Privacy Policy

Follow Us

  • Sign up to PGBN
  • RSS
  • Facebook
  • Twitter
  • LinkedIn
News Hot topics
Latest Popular
PG.biz Podcast - Kwalee’s John Wright On Attracting Valuable Users With A Loyalty-Driven Approach LISTEN LEARN LOVE Dec 8th, 2023

PG.biz Podcast - Kwalee’s John Wright On Attracting Valuable Users With A Loyalty-Driven Approach

  • Podcast
  • Publishers
Former DotEmu and Playdigious co-founder announces alternative app store finder, StoreRider APP STORES Dec 8th, 2023

Former DotEmu and Playdigious co-founder announces alternative app store finder, StoreRider

  • Mobile
  • Alternate app stores
Get a sneak peek at the schedule for PG Connects London SCHEDULE REVEAL Dec 8th, 2023

Get a sneak peek at the schedule for PG Connects London

  • Europe
  • London
  • Pocket Gamer Connects
The Game Awards 2023 picks its mobile game of the year WINNERS Dec 8th, 2023

The Game Awards 2023 picks its mobile game of the year

  • The Game Awards
Google Ads overhaul: AdInMo and Usercentrics prepare for the big changes due January 2024 ADS AHEAD Dec 7th, 2023

Google Ads overhaul: AdInMo and Usercentrics prepare for the big changes due January 2024

  • Advertising
  • Privacy
  • In-game Advertising
  • user privacy
Odeeo claims over 90% of audio ads are not skipped by gamers AUDIO ADS Dec 7th, 2023

Odeeo claims over 90% of audio ads are not skipped by gamers

  • Research
  • Audio Ads
  • In-game Advertising
Rovio close Studio Lumi in Montreal with the loss of 16 jobs ANGRY NERDS Dec 7th, 2023

Rovio close Studio Lumi in Montreal with the loss of 16 jobs

  • Montreal
  • Job news
  • Redundancy
3D Sonic adventure Sonic Dream Team launches as an Apple Arcade exclusive SUBS ONLY Dec 7th, 2023

3D Sonic adventure Sonic Dream Team launches as an Apple Arcade exclusive

  • Exclusive
  • Apple Arcade
  • 3D Action
More
Google Play reveals its Best of 2023 award winners BEST OF THE BEST Dec 1st, 2023

Google Play reveals its Best of 2023 award winners

  • Google Play
  • Google Play Awards
Apple unveils App Store Award winners. These are the best apps and games of 2023 APPLE PICKING Dec 1st, 2023

Apple unveils App Store Award winners. These are the best apps and games of 2023

  • App Store
  • Awards
  • Winner
Activision Blizzard, Epic Games and Supercell considered forming a Google Play competitor ACTIVISION APP STORE Dec 4th, 2023

Activision Blizzard, Epic Games and Supercell considered forming a Google Play competitor

  • Android
  • Court Case
  • Alternative App stores
  • Sideloading
Microsoft in discussions with potential partners over mobile app store for games MICROSOFT MOBILE Dec 1st, 2023

Microsoft in discussions with potential partners over mobile app store for games

  • digital markets act
  • Microsoft App Store
Q3's biggest genres saw 700% more downloads on Google Play than Apple App Store DOWNLOAD DISPARITY Dec 5th, 2023

Q3's biggest genres saw 700% more downloads on Google Play than Apple App Store

  • Downloads
  • App Store
  • Google Play
  • In-App Purchases
  • Installs
Former Activision Blizzard CEO supports GameTree's $1.7M seed round for AI app to unite gamers PLATFORM PSYCHOLOGY Dec 5th, 2023

Former Activision Blizzard CEO supports GameTree's $1.7M seed round for AI app to unite gamers

  • Seed Round
  • Psychology
  • Artificial Intelligence
  • Toxicity
  • Inclusivity
  • Funding round
King soft launch Candy Crush 3D: Is their next crowning victory on its way? CANDY CROWN Dec 6th, 2023

King soft launch Candy Crush 3D: Is their next crowning victory on its way?

  • Google Play
  • Soft Launch
  • Candy Crush
  • Candy Crush 3D
PG.biz Podcast - NSPCC’s Kevin Antao and Andy Sallnow on the challenges of safe gaming for children LISTEN LEARN LOVE Dec 1st, 2023

PG.biz Podcast - NSPCC’s Kevin Antao and Andy Sallnow on the challenges of safe gaming for children

  • Podcast
  • child safety
  • nspcc
More
Events Networking
All Events Meet PG Industry
Dec 7th - 9th 2023

Playtopia December 2023

Cape Town, South Africa

Dec 8th - 9th 2023

Game Developers Session 2023

Czech Republic

Dec 8th - 10th 2023

2023 G-Eight Game Show

Taipei City, China

Dec 9th - 10th 2023

gamedev.world December 2023

Online Event,

Dec 12th - 15th 2023

SIGGRAPH Asia Conference 2023

Sydney, Australia

Dec 14th - 17th 2023

Games for Change Summit 2023

Abu Dhabi, United Arab Emirates

Dec 14th - 15th 2023

HIT Games Conference Online

Online Event,

Dec 15th - 16th 2023

Bilbao International Games Conference 2023

Bizkaia, Spain

Jan 22nd - 23rd 2024

Pocket Gamer Connects London 2024

London, UK

Mar 18th - 19th 2024

Pocket Gamer Connects San Francisco 2024

San Francisco, USA

Dec 7th - 9th 2023

Playtopia December 2023

Cape Town, South Africa

Dec 8th - 9th 2023

Game Developers Session 2023

Czech Republic

Dec 8th - 10th 2023

2023 G-Eight Game Show

Taipei City, China

Dec 9th - 10th 2023

gamedev.world December 2023

Online Event,

Dec 12th - 15th 2023

SIGGRAPH Asia Conference 2023

Sydney, Australia

Dec 14th - 17th 2023

Games for Change Summit 2023

Abu Dhabi, United Arab Emirates

Dec 14th - 15th 2023

HIT Games Conference Online

Online Event,

Dec 15th - 16th 2023

Bilbao International Games Conference 2023

Bizkaia, Spain

Resources Data, Deals & Research
Knowledge Base Deals Data & Research Top Developers App Store Metrics
AppsFlyer’s Adam Smart on why cross-platform is the future INTERVIEW May 24th, 2023

AppsFlyer’s Adam Smart on why cross-platform is the future

  • Privacy
  • Interview
  • Apple
  • Multi-platform
The key to successful hypercasual prototypes FEATURE May 23rd, 2023

The key to successful hypercasual prototypes

  • Prototype
  • Hypercasual
  • Game Development
Rusty Lake co-founder Robin Ras celebrates success and shares what's next for the studio Q&A May 23rd, 2023

Rusty Lake co-founder Robin Ras celebrates success and shares what's next for the studio

  • Indie
  • Game Development
  • Q&A
Sybo and Outplay on the collaboration behind Subway Surfers Blast Q&A May 19th, 2023

Sybo and Outplay on the collaboration behind Subway Surfers Blast

  • Subway Surfers
  • Game Development
  • Q&A
Fingersoft CEO Jaakko Kylmäoja on the future of their hit Hill Climb Racing Q&A May 17th, 2023

Fingersoft CEO Jaakko Kylmäoja on the future of their hit Hill Climb Racing

  • Finland
  • Hill Climb Racing
  • Game Development
  • Q&A
Are in-game ads the answer for developers? We asked Marc Merrill of Riot Games PUT PLAYERS FIRST Mar 30th, 2023

Are in-game ads the answer for developers? We asked Marc Merrill of Riot Games

  • Advertising
  • Monetisation
  • Sponsored
  • Interview
A recipe for success: bringing intrinsic in-game ads to Cooking Diary INTRINSIC IN GAME ADS Feb 7th, 2023

A recipe for success: bringing intrinsic in-game ads to Cooking Diary

  • Monetisation
  • Development
  • Sponsored
Five reasons why it’s more critical than ever to look to in-game advertising MAKE MORE OF MONETISATION Jan 11th, 2023

Five reasons why it’s more critical than ever to look to in-game advertising

  • Monetisation
  • Sponsored
  • In-game Advertising
More
Former Activision Blizzard CEO supports GameTree's $1.7M seed round for AI app to unite gamers PLATFORM PSYCHOLOGY Dec 5th, 2023

Former Activision Blizzard CEO supports GameTree's $1.7M seed round for AI app to unite gamers

  • Seed Round
  • Psychology
  • Artificial Intelligence
  • Toxicity
  • Inclusivity
  • Funding round
Sony sets sights on mobile in strategic partnership with NCSoft PARTNERSHIP POWER Nov 29th, 2023

Sony sets sights on mobile in strategic partnership with NCSoft

  • Deal
  • IP
  • Partnership
  • Strategic Partnership
KEK Entertainment raises $8M in seed round to build "platform-agnostic IP" PLATFORM POWER Nov 28th, 2023

KEK Entertainment raises $8M in seed round to build "platform-agnostic IP"

  • Investment
  • Cross-platform
  • Seed Round
  • Multi-platform
NFTs incoming: Matr1x doubles funding to $20M ahead of its debut Web3 mobile launch NFT NOW Nov 27th, 2023

NFTs incoming: Matr1x doubles funding to $20M ahead of its debut Web3 mobile launch

  • Investment
  • Funding
  • NFT
  • Web3
  • Funding round
Layer AI seed round raises $1.8M to bolster generative game art production PRODUCTION POWER Nov 22nd, 2023

Layer AI seed round raises $1.8M to bolster generative game art production

  • Investment
  • Funding
  • Seed Round
  • Artificial Intelligence
  • Generative AI
SBI Holdings reveals ¥100BN fund to bolster Web3 in Japan WEB3 WORLD Nov 14th, 2023

SBI Holdings reveals ¥100BN fund to bolster Web3 in Japan

  • Japan
  • Investment
  • Blockchain
  • Web3
  • Fund
  • Startups
Games livestreaming start-up Noice raises $21 million VERY NOICE Nov 9th, 2023

Games livestreaming start-up Noice raises $21 million

  • Investment
  • Multiplayer
  • Social
  • Funding
  • Streaming
  • Live Streaming
Following 200M downloads, Blacklight Studio Works concludes its maiden funding round FUNDING IN INDIA Nov 7th, 2023

Following 200M downloads, Blacklight Studio Works concludes its maiden funding round

  • India
  • Funding Rounds
More
as Chinese mobile publishers see an end of year revenue turnaround despite industry challenges HIGHEST EARNERS Dec 8th, 2023

Chinese mobile publishers see an end of year revenue turnaround despite industry challenges

  • China
  • Mobile
  • Games
as The Africa Games Industry Report sheds light on the region's challenges and triumphs GAMING IN AFRICA Dec 7th, 2023

The Africa Games Industry Report sheds light on the region's challenges and triumphs

  • Africa
  • Report
  • Games
The US accounted for 53.5% of casual game installs in Q3, but what are the hottest genres globally? AMERICAN ASCENT Dec 5th, 2023

The US accounted for 53.5% of casual game installs in Q3, but what are the hottest genres globally?

  • Japan
  • App Store
  • Google Play
  • Monopoly
  • music games
  • Google Play Store
  • Regions
  • United States
Q3's biggest genres saw 700% more downloads on Google Play than Apple App Store DOWNLOAD DISPARITY Dec 5th, 2023

Q3's biggest genres saw 700% more downloads on Google Play than Apple App Store

  • Downloads
  • App Store
  • Google Play
  • In-App Purchases
  • Installs
Hybridcasual conquers the $2 billion mark in 2023 A HIGH BREED Dec 4th, 2023

Hybridcasual conquers the $2 billion mark in 2023

  • Milestone
  • Revenue
  • hybridcasual
  • Hybrid Casual
  • 2023
Video games add £1.3 billion to UK economy in "spillover technology" TECH SPLASH Nov 29th, 2023

Video games add £1.3 billion to UK economy in "spillover technology"

  • Value
  • Production
  • Science
  • United Kingdom
  • Technology
  • Film
  • Industry
  • Tech
Riot Games’ Social Impact Fund raises $50 million in five years for charities, education and more VALORANT VALIANCE Nov 29th, 2023

Riot Games’ Social Impact Fund raises $50 million in five years for charities, education and more

  • Charity
  • League of Legends
  • Valorant
  • Fund
  • Fundraiser
Ten Square Games sees record quarterly growth with Hunting Clash MAU up 82% TEN SQUARE TURNAROUND Nov 28th, 2023

Ten Square Games sees record quarterly growth with Hunting Clash MAU up 82%

  • Record
  • Fishing Clash
  • quarterly report
  • Q3 Financials
  • Monthly Active Users
More
Microsoft and Activision Blizzard: The complete timeline ACQUIBLIZZ Oct 13th, 2023

Microsoft and Activision Blizzard: The complete timeline

  • Acquisition
  • Lawsuit
  • Approvals
  • Activision Blizzard Acquisition
  • Acquiblizz
From Wooga to Innplay Labs: Inside Playtika’s shopping spree PLAYTIKA ACQUISITIONS Oct 2nd, 2023

From Wooga to Innplay Labs: Inside Playtika’s shopping spree

  • Acquisition
  • Israel
The Top 50 Mobile Game Makers of 2023 BEST OF 2023 Aug 23rd, 2023

The Top 50 Mobile Game Makers of 2023

  • Top 50
  • Top 50 Mobile Game Makers 2023
Marvel Strike Force, Stumble Guys, and GSN: What has Savvy Games Group bought? SAVVY X SCOPELY Apr 6th, 2023

Marvel Strike Force, Stumble Guys, and GSN: What has Savvy Games Group bought?

  • Marvel Strike Force
  • WWE: Champions
Seven more fireside chats with the mobile world's movers & shakers from PGC London 2023 FIRESIDE CHATS PART TWO Mar 20th, 2023

Seven more fireside chats with the mobile world's movers & shakers from PGC London 2023

  • Sponsored
  • Trends
  • Events
  • Interview
Eight fireside chat interviews with the industry’s best and brightest at PGC London 2023 TECH TRENDS TALKS Mar 13th, 2023

Eight fireside chat interviews with the industry’s best and brightest at PGC London 2023

  • Sponsored
  • Pocket Gamer Connects
  • Interviews
Pocket Gamer Connects Advent Calendar: Days 23-24: A final thank you and happy holidays! TIME TO CELEBRATE Dec 23rd, 2022

Pocket Gamer Connects Advent Calendar: Days 23-24: A final thank you and happy holidays!

  • London
  • Pocket Gamer Connects
  • Advent Calendar
  • PGC London 2023
as The Top 30 MENA Game Makers of 2022 BEST OF MENA 2022 Dec 2nd, 2022

The Top 30 MENA Game Makers of 2022

  • MENA
  • Region Focus: MENA
  • Top 30
More

Count of active applications in the App Store

Total Active App (currently available for download): 5,468,969

Total Inactive Apps (no longer available for download): 213,645

Total Apps Seen in US App Store: 5,682,614

Number of Active Publishers in the US App Store: 1,668,815

Details

Application Category Distribution

Most Popular Categories

  1. Games (1,086,449 active)
  2. Business (553,682 active)
  3. Education (475,637 active)
  4. Lifestyle (462,427 active)
  5. Utilities (375,029 active)
Details
More App Store Metrics
Top 50 Mobile
Game Makers
2023
 PG Connects
London 2024
Jan 22-23 Top games
currently in
soft launch

Company Profile

AppsFlyer

Service Provider
www.pocketgamer.biz/company/8762/appsflyer/
Company Profile Company Coverage
Last Updated: Nov 14th, 2019
  • Website
    http://www.appsflyer.com/
  • Twitter
    https://twitter.com/appsflyer
  • Facebook
    https://www.facebook.com/AppsFlyer

About

Description

obile Apps Installation Referral & Conversion Tracking Service

Company Coverage

pgbiz India saw a 32% rise in hypercasual installs in 2022 News Mar 13th, 2023

India saw a 32% rise in hypercasual installs in 2022

pgbiz UK attracts $545m in ad spend in 2022 and role-playing games top for growth News Mar 8th, 2023

UK attracts $545m in ad spend in 2022 and role-playing games top for growth

pgbiz Why are people uninstalling games ahead of other apps? News Jan 26th, 2023

Why are people uninstalling games ahead of other apps?

pgbiz Speaker Spotlight: Adam Smart talks supply side ads Profile Jan 19th, 2023

Speaker Spotlight: Adam Smart talks supply side ads

pgbiz Ready to scale your game? Learn from top experts at Pocket Gamer Connects London News Jan 17th, 2023

Ready to scale your game? Learn from top experts at Pocket Gamer Connects London

pgbiz Tightening privacy regulations have caused day 30 retention rates to plummet 10.3% in Q3 2022. News Nov 28th, 2022

Tightening privacy regulations have caused day 30 retention rates to plummet 10.3% in Q3 2022.

pgbiz AppsFlyer on how to maintain transparency whilst optimising user acquisition News Oct 17th, 2022

AppsFlyer on how to maintain transparency whilst optimising user acquisition

pgbiz Adam Smart of AppsFlyer chats to us ahead of his talk at PG Connects Profile Sep 1st, 2022

Adam Smart of AppsFlyer chats to us ahead of his talk at PG Connects

pgbiz Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki News Aug 30th, 2022

Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki

pgbiz Liftoff and AppsFlyer report considers untapped potential in subscription-model mobile games News Jun 14th, 2022

Liftoff and AppsFlyer report considers untapped potential in subscription-model mobile games

pgbiz One year on, less than half of mobile players opt-in for ATT News Apr 27th, 2022

One year on, less than half of mobile players opt-in for ATT

pgbiz AppsFlyer: Apple’s privacy update caused 35% in-app purchase revenue decline News Feb 24th, 2022

AppsFlyer: Apple’s privacy update caused 35% in-app purchase revenue decline

pgbiz PGC Digital: IDFA effect on UA performance News Sep 27th, 2021

PGC Digital: IDFA effect on UA performance

pgbiz Tamar Polak on the shift from user-level to aggregated data Profile Sep 21st, 2021

Tamar Polak on the shift from user-level to aggregated data

pgbiz Disruption accelerates three shifts for gaming businesses Comment & Opinion Jul 29th, 2021

Disruption accelerates three shifts for gaming businesses

1 2 3 4 5 6
Facebook Icon Twitter Icon YouTube Icon LinkedIn Icon RSS Feed Icon

Get Pocket Gamer Biz in your inbox

Terms of Use and Privacy Policy.

Top Stories

News Features
PG.biz Podcast - Kwalee’s John Wright On Attracting Valuable Users With A Loyalty-Driven Approach News Dec 8th, 2023

PG.biz Podcast - Kwalee’s John Wright On Attracting Valuable Users With A Loyalty-Driven Approach

Former DotEmu and Playdigious co-founder announces alternative app store finder, StoreRider News Dec 8th, 2023

Former DotEmu and Playdigious co-founder announces alternative app store finder, StoreRider

Get a sneak peek at the schedule for PG Connects London News Dec 8th, 2023

Get a sneak peek at the schedule for PG Connects London

The Game Awards 2023 picks its mobile game of the year News Dec 8th, 2023

The Game Awards 2023 picks its mobile game of the year

Google Ads overhaul: AdInMo and Usercentrics prepare for the big changes due January 2024 News Dec 7th, 2023

Google Ads overhaul: AdInMo and Usercentrics prepare for the big changes due January 2024

Week in Views - What caught our eyes in the last seven days Feature 11 hours, 49 minutes ago

Week in Views - What caught our eyes in the last seven days

Building experiences in Roblox: Behind the scenes of virtual influencer Polar’s live event Feature Dec 8th, 2023

Building experiences in Roblox: Behind the scenes of virtual influencer Polar’s live event

New release roundup: The best new mobile games from Sonic’s latest adventure to a gyroscopic rhythm game Feature Dec 8th, 2023

New release roundup: The best new mobile games from Sonic’s latest adventure to a gyroscopic rhythm game

Africa’s gaming market: How to make a profit with F2P games Feature Dec 8th, 2023

Africa’s gaming market: How to make a profit with F2P games

PG Connects Advent Calendar: A Daily Festive Treat Feature Dec 7th, 2023

PG Connects Advent Calendar: A Daily Festive Treat

Events

Our Events Industry Events All
Jan 22nd - 23rd 2024

Pocket Gamer Connects London 2024

London, UK

Mar 18th - 19th 2024

Pocket Gamer Connects San Francisco 2024

San Francisco, USA

Dec 7th - 9th 2023

Playtopia December 2023

Cape Town, South Africa

Dec 8th - 9th 2023

Game Developers Session 2023

Czech Republic

Dec 8th - 10th 2023

2023 G-Eight Game Show

Taipei City, China

Playtopia December 2023 Africa Dec 7th
Game Developers Session 2023 Europe Dec 8th
2023 G-Eight Game Show Asia Dec 8th
gamedev.world December 2023 Dec 9th
SIGGRAPH Asia Conference 2023 Australasia Dec 12th
Games for Change Summit 2023 Middle East Dec 14th
HIT Games Conference Online Dec 14th
Bilbao International Games Conference 2023 Europe Dec 15th
See our full events listing

Games Industry Jobs

Android Firmware (AOSP) Developer
Kyiv, Ukraine
Growth Hacker
Berlin, Germany
Senior Build and Release Engineer
San Francisco, USA
Search our jobs board Add Job Ad

Popular Stories

"Unity - I'm done" Why Fundamentally Games’ CEO Oscar Clark is switching platforms Comment & Opinion Dec 4th, 2023

"Unity - I'm done" Why Fundamentally Games’ CEO Oscar Clark is switching platforms

Game Analysis: Decoding the Live Ops strategy of Monopoly GO Feature Nov 30th, 2023

Game Analysis: Decoding the Live Ops strategy of Monopoly GO

Ten reasons why eCPM is the most useless metric in ad monetization Feature Dec 1st, 2023

Ten reasons why eCPM is the most useless metric in ad monetization

KEK Entertainment's Georgy Egorov talks crossplay's new prominence as gaming’s "new reality" Interview Nov 30th, 2023

KEK Entertainment's Georgy Egorov talks crossplay's new prominence as gaming’s "new reality"

Google Play reveals its Best of 2023 award winners News Dec 1st, 2023

Google Play reveals its Best of 2023 award winners

Videos

Kwalee’s John Wright On Attracting Valuable Users With A Loyalty-Driven Approach

NSPCC’s Kevin Antao And Andy Sallnow On How To Prevent Child Abuse In Games

See more videos on YouTube

PGBiz on Facebook

Sign Up

to get Pocket Gamer Biz in your inbox

Your sign up will be strictly used in accordance with our Terms of Use and Privacy Policy.

PGbiz Staff

  • Head Of Content Craig Chapple
  • Editor-in-Chief Dann Sullivan
  • Editor Daniel Griffiths
  • Deputy Editor Paige Cook
  • News Editor Aaron Astle
  • Contributing Editor Brian Baglow
  • Contributing Editor Jon Jordan
  •  
  • Recruitment Listings &
  • Business Development Lisa Bisset
  • CEO Chris James

About Us

  • About Us
  • Jobs Board
  • Advertising
  • Terms & Conditions
  • Privacy Policy

Steel Media Network

  • Pocket Gamer
  • Pocket Gamer France
  • AppSpy
  • 148Apps
  • Beyond Games
  • Blockchain Gamer
  • PG Connects
  • PC Games Insider
Steel Media Logo ©2023 Steel Media Ltd. All Rights Reserved View the mobile site