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Week in Views - What caught our editorial eyes in the last seven days Week that was Jan 27th, 2023

Week in Views - What caught our editorial eyes in the last seven days

  • Analytics
  • PGC London 2023
  • Analysis
  • sustainability
Week in Views - What caught our editorial eyes in the last seven days Regulars Jan 6th, 2023

Week in Views - What caught our editorial eyes in the last seven days

  • Monetisation
  • Legal
  • Week That Was
  • Predictions
  • 2023
  • poncle
  • vampire survivors
Mobile Mavens: The 2022 Wrap! Mobile Mavens Dec 28th, 2022

Mobile Mavens: The 2022 Wrap!

Week in Views - What caught our editorial eyes in the last seven days News Dec 2nd, 2022

Week in Views - What caught our editorial eyes in the last seven days

  • Legal
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  • weekly digest
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Week in Views - What caught our editorial eyes in the last seven days Feature Nov 4th, 2022

Week in Views - What caught our editorial eyes in the last seven days

  • Japan
  • Hypercasual
  • interstitial ads
  • Web3
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as Hot Five: September 12th. The five stories you need to know before you start your working week Hot Five Sep 12th, 2022

Hot Five: September 12th. The five stories you need to know before you start your working week

  • Hot Five
Hall of Fame: Jani Karlsson and pioneering the earliest days of the mobile games industry Hall of Fame Jun 14th, 2022

Hall of Fame: Jani Karlsson and pioneering the earliest days of the mobile games industry

  • Hall of Fame
  • N-Gage
Subscription services are growing fast, but unlikely to become the dominant form of monetisation Comment & Opinion Jun 7th, 2022

Subscription services are growing fast, but unlikely to become the dominant form of monetisation

  • Monetisation
  • Subscription
  • Netflix
  • Xbox Game Pass
  • Insight
What is driving the insatiable demand for mergers and acquisitions? Data & Research May 6th, 2022

What is driving the insatiable demand for mergers and acquisitions?

  • Acquisition
  • Merger
  • Blockchain
  • NFT
  • Insight
Top 10 games industry jobs to apply for this week Job News Mar 24th, 2022

Top 10 games industry jobs to apply for this week

  • Europe
  • Jobs in Games
  • Jobs Weekly
  • USA
  • United Kingdom
How Rocket League Sideswipe hit the back of the net Interview Dec 21st, 2021

How Rocket League Sideswipe hit the back of the net

  • Making Of
  • Interview
  • Rocket League Sideswipe
How does Hot Wheels Unlimited monetise? The IAP Inspector Oct 26th, 2020

How does Hot Wheels Unlimited monetise?

  • Monetisation
  • IAP Inspector
  • Hot Wheels
as Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

  • Charticle
  • Pokémon GO
  • Pokemon
  • Pokemon Masters
  • Pokemon Home
2017 - the year not much happened in mobile games, says Verto Chart of the Week Oct 31st, 2017

2017 - the year not much happened in mobile games, says Verto

  • Data
  • Chart of the Week
  • Trends
The internet reacts to the Nintendo Switch reveal After Hours Oct 22nd, 2016

The internet reacts to the Nintendo Switch reveal

  • Nintendo Switch
The Promiscuous Gamer enters a Marvel Avengers Alliance (2) and meets his Dream Girlfriend Promiscuous Gamer Apr 8th, 2016

The Promiscuous Gamer enters a Marvel Avengers Alliance (2) and meets his Dream Girlfriend

  • Promiscuous Gamer
Why we need more games without Nolan North's voice in them Stateside Aug 14th, 2015

Why we need more games without Nolan North's voice in them

  • Stateside
  • Going Global
  • Diversity
Why it's significant Kabam has gifted all The Hunger Games' players $0.14 Monetizer Jan 30th, 2015

Why it's significant Kabam has gifted all The Hunger Games' players $0.14

  • F2P
  • Monetisation
  • Monetizer
  • Reciprocity
  • Retention
Not immune but Finland has given GamerGate the cold shoulder The Finnsider Nov 14th, 2014

Not immune but Finland has given GamerGate the cold shoulder

  • Equality
  • Finland
  • Finnsider
  • GamerGate
Week in Views - What caught our editorial eyes in the last seven days Week that was Jan 27th, 2023

Week in Views - What caught our editorial eyes in the last seven days

  • Analytics
  • PGC London 2023
  • Analysis
  • sustainability
PG.biz week that was: Gamevil likes Amazon Appstore, Honeycomb will be open, AGON stops, Zipline starts, HTC profits, Xoom hasn't, 4th & Battery rejected, and Apple gets game PR Week that was Apr 9th, 2011

PG.biz week that was: Gamevil likes Amazon Appstore, Honeycomb will be open, AGON stops, Zipline starts, HTC profits, Xoom hasn't, 4th & Battery rejected, and Apple gets game PR

Mobile Mavens: The 2022 Wrap! Mobile Mavens Dec 28th, 2022

Mobile Mavens: The 2022 Wrap!

Week in Views - What caught our editorial eyes in the last seven days News Dec 2nd, 2022

Week in Views - What caught our editorial eyes in the last seven days

  • Legal
  • Copyright
  • weekly digest
  • week in views
Week in Views - What caught our editorial eyes in the last seven days Regulars Jan 6th, 2023

Week in Views - What caught our editorial eyes in the last seven days

  • Monetisation
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  • Week That Was
  • Predictions
  • 2023
  • poncle
  • vampire survivors
Week in Views - What caught our editorial eyes in the last seven days Week that was Jan 20th, 2023

Week in Views - What caught our editorial eyes in the last seven days

  • Acquisition
  • Angry Birds
  • Merger
  • PUBG Mobile
  • Activision Blizzard
How does Coin Master monetise? The IAP Inspector Feb 7th, 2018

How does Coin Master monetise?

  • Monetisation
  • Social Casino
  • IAP Inspector
  • Monetisation Design
Week in Views - What caught our editorial eyes in the last seven days Week that was Jan 13th, 2023

Week in Views - What caught our editorial eyes in the last seven days

  • Investment
  • Esports
  • Saudi Arabia
  • Acqisition
Woke or broke? When should developers break from controversial creators? OPINION Feb 1st, 2023

Woke or broke? When should developers break from controversial creators?

  • Opinion
  • Boycott
  • Harry Potter
  • LGBT
as The complete list of Netflix Games [UPDATE] A GLIMPSE OF GROWTH Feb 1st, 2023

The complete list of Netflix Games [UPDATE]

  • Netflix
The mobile games that have made more than $1 billion in lifetime sales UNICORN CLUB Jan 31st, 2023

The mobile games that have made more than $1 billion in lifetime sales

  • Revenue
  • Billions
How inclusivity and diversity can lead to a positive future DIVERSITY IN GAMING Jan 30th, 2023

How inclusivity and diversity can lead to a positive future

  • Diversity
  • Inclusivity
The latest and most interesting mobile games in soft launch. [UPDATE] SOFT LAUNCH Jan 30th, 2023

The latest and most interesting mobile games in soft launch. [UPDATE]

  • Soft Launch
Indian game makers call for better consultation on proposed changes to legislation LEGISLATION Jan 30th, 2023

Indian game makers call for better consultation on proposed changes to legislation

  • #Legislation #Compliance #iGaming #Open Letter #In
Nour Khrais on MENA: "This is an opportunity for small developers to reach a huge audience.” Pocket Gamer Connects 2023 Jan 27th, 2023

Nour Khrais on MENA: "This is an opportunity for small developers to reach a huge audience.”

  • Growth
  • MENA
  • Arabic
  • Pocket Gamer Connects
  • PGC London 2023
Mobile Game of the Week: Sands of Salzaar WHAT WE'RE PLAYING Jan 27th, 2023

Mobile Game of the Week: Sands of Salzaar

  • Game of the Week
  • Mobile Game of the Week
  • What We're Playing
More
The latest and most interesting mobile games in soft launch. [UPDATE] SOFT LAUNCH Jan 30th, 2023

The latest and most interesting mobile games in soft launch. [UPDATE]

  • Soft Launch
Nour Khrais on MENA: "This is an opportunity for small developers to reach a huge audience.” Pocket Gamer Connects 2023 Jan 27th, 2023

Nour Khrais on MENA: "This is an opportunity for small developers to reach a huge audience.”

  • Growth
  • MENA
  • Arabic
  • Pocket Gamer Connects
  • PGC London 2023
Mobile Games Industry Trends 2023: Revenue models TRENDS 2023 Jan 25th, 2023

Mobile Games Industry Trends 2023: Revenue models

  • Monetisation
  • App Store
  • Revenue
  • Xbox Game Pass
  • CMA
  • Subscriptions
Mobile Game of the Week: Sands of Salzaar WHAT WE'RE PLAYING Jan 27th, 2023

Mobile Game of the Week: Sands of Salzaar

  • Game of the Week
  • Mobile Game of the Week
  • What We're Playing
How Crytek incorporates narrative into live events to drive engagement POCKET GAMER CONNECTS Jan 26th, 2023

How Crytek incorporates narrative into live events to drive engagement

  • Narrative
  • PGC
  • PGC London
  • Storytelling
  • PGC London 2023
  • Pocketgamer Connects
  • PGC 2023
Woke or broke? When should developers break from controversial creators? OPINION Feb 1st, 2023

Woke or broke? When should developers break from controversial creators?

  • Opinion
  • Boycott
  • Harry Potter
  • LGBT
The mobile games that have made more than $1 billion in lifetime sales UNICORN CLUB Jan 31st, 2023

The mobile games that have made more than $1 billion in lifetime sales

  • Revenue
  • Billions
Indian game makers call for better consultation on proposed changes to legislation LEGISLATION Jan 30th, 2023

Indian game makers call for better consultation on proposed changes to legislation

  • #Legislation #Compliance #iGaming #Open Letter #In
More
Apex Legends Mobile Vs Everdale – the right & wrong way to sunset a game SUNSETS Feb 1st, 2023

Apex Legends Mobile Vs Everdale – the right & wrong way to sunset a game

  • FPS
  • Sunsetting
  • Battle Royale
  • Cancellations
Woke or broke? When should developers break from controversial creators? OPINION Feb 1st, 2023

Woke or broke? When should developers break from controversial creators?

  • Opinion
  • Boycott
  • Harry Potter
  • LGBT
Devolver Tumble Time’s Monetisation - Genius or Devious? COMMENT & OPINION Jan 31st, 2023

Devolver Tumble Time’s Monetisation - Genius or Devious?

  • Monetisation
  • Puzzle
  • Match3
  • Physics-based
Nour Khrais on MENA: "This is an opportunity for small developers to reach a huge audience.” Pocket Gamer Connects 2023 Jan 27th, 2023

Nour Khrais on MENA: "This is an opportunity for small developers to reach a huge audience.”

  • Growth
  • MENA
  • Arabic
  • Pocket Gamer Connects
  • PGC London 2023
Mobile game Fire Emblem Heroes required to unlock items in Switch 'sister' title Engage CROSS-PLATFORM PROMO Jan 25th, 2023

Mobile game Fire Emblem Heroes required to unlock items in Switch 'sister' title Engage

  • Cross promotion
  • Fire Emblem
  • Nintendo Switch
  • Fire Emblem Heroes
  • In-game promotional events
  • Fire Emblem Engage
Mobile Games Industry Trends 2023: Revenue models TRENDS 2023 Jan 25th, 2023

Mobile Games Industry Trends 2023: Revenue models

  • Monetisation
  • App Store
  • Revenue
  • Xbox Game Pass
  • CMA
  • Subscriptions
Why mobile platforms are the gateway to the metaverse INDUSTRY INSIGHT Jan 23rd, 2023

Why mobile platforms are the gateway to the metaverse

  • Mobile
  • Metaverse
  • Web3
“We mobilised 40,000 men and women who are ready to stand up for gender equality” – the WeRise game and UN Women GAMES AND CAMPAIGNS Jan 21st, 2023

“We mobilised 40,000 men and women who are ready to stand up for gender equality” – the WeRise game and UN Women

  • MENA
  • Region Focus: MENA
More
Mob Control: hybridising a hypercasual hit CROWD CONTROL Oct 13th, 2022

Mob Control: hybridising a hypercasual hit

  • Sponsored
  • Hypercasual
  • case study
  • Hybrid Casual
Nour Khrais on MENA: "This is an opportunity for small developers to reach a huge audience.” Pocket Gamer Connects 2023 Jan 27th, 2023

Nour Khrais on MENA: "This is an opportunity for small developers to reach a huge audience.”

  • Growth
  • MENA
  • Arabic
  • Pocket Gamer Connects
  • PGC London 2023
Mobile Games Industry Trends 2023: Revenue models TRENDS 2023 Jan 25th, 2023

Mobile Games Industry Trends 2023: Revenue models

  • Monetisation
  • App Store
  • Revenue
  • Xbox Game Pass
  • CMA
  • Subscriptions
Woke or broke? When should developers break from controversial creators? OPINION Feb 1st, 2023

Woke or broke? When should developers break from controversial creators?

  • Opinion
  • Boycott
  • Harry Potter
  • LGBT
Apex Legends Mobile Vs Everdale – the right & wrong way to sunset a game SUNSETS Feb 1st, 2023

Apex Legends Mobile Vs Everdale – the right & wrong way to sunset a game

  • FPS
  • Sunsetting
  • Battle Royale
  • Cancellations
Challengermode’s Phil Hubner talks about breaking down the barrier of casual multiplayer and grassroots eSports ESPORTS Jan 13th, 2023

Challengermode’s Phil Hubner talks about breaking down the barrier of casual multiplayer and grassroots eSports

  • Multiplayer
  • Accessibility
  • Competitive
  • Esports
  • Tournaments
  • Mobile
Why mobile platforms are the gateway to the metaverse INDUSTRY INSIGHT Jan 23rd, 2023

Why mobile platforms are the gateway to the metaverse

  • Mobile
  • Metaverse
  • Web3
“We mobilised 40,000 men and women who are ready to stand up for gender equality” – the WeRise game and UN Women GAMES AND CAMPAIGNS Jan 21st, 2023

“We mobilised 40,000 men and women who are ready to stand up for gender equality” – the WeRise game and UN Women

  • MENA
  • Region Focus: MENA
More

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Google pulls ahead of iOS in strategy downloads, but iOS reigns for revenue SOCIALPETA REPORT Feb 2nd, 2023

Google pulls ahead of iOS in strategy downloads, but iOS reigns for revenue

  • Advertising
  • Downloads
  • Revenue
  • Strategy Genre
  • Report
Marvel Snap publisher Nuverse talks up their new global focus INSIGHTS Feb 2nd, 2023

Marvel Snap publisher Nuverse talks up their new global focus

  • China
  • Marvel
  • Interview
  • IP
  • Quotes
Minigames and visual effects drive casual and simulation game marketing MARKETING Feb 2nd, 2023

Minigames and visual effects drive casual and simulation game marketing

  • Advertising
  • Casual
  • Marketing
  • Simulation
  • Creatives
Dubit hires new head of studio Regine Weiner, formerly of Epic Games HIRING HAND Feb 2nd, 2023

Dubit hires new head of studio Regine Weiner, formerly of Epic Games

  • Fall Guys
  • Hires
  • Disney
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  • Epic Games
RPGs saw a 4.76% increase in downloads last year SOCIALPETA REPORT Feb 2nd, 2023

RPGs saw a 4.76% increase in downloads last year

  • Advertising
  • Downloads
  • Revenue
  • RPG
Google Play and iOS App Store reached 142 billion downloads in 2022 DATA Feb 2nd, 2023

Google Play and iOS App Store reached 142 billion downloads in 2022

  • Data
  • Downloads
  • Subway Surfers
  • App Store
  • Google Play
Apple’s French fine reveals the secrets of its targeted advertising APPLE'S ADS Feb 2nd, 2023

Apple’s French fine reveals the secrets of its targeted advertising

  • France
  • iOS
  • Apple
  • targeted ads
  • ios 14.6
Playstudios to appoint Playtika vet Mickey Sonnino as new COO APPOINTMENTS Feb 2nd, 2023

Playstudios to appoint Playtika vet Mickey Sonnino as new COO

  • Hires
  • Reward Schemes
  • Appointments
  • Chief Operating Officer
  • Las Vegas
More
Voodoo’s Alex Shea: “Hypercasual is dead” POCKET GAMER CONNECTS Jan 30th, 2023

Voodoo’s Alex Shea: “Hypercasual is dead”

  • Publishing
  • Midcore
  • Casual
  • Hypercasual
  • Pocket Gamer Connects
  • PC London 2023
Nour Khrais on MENA: "This is an opportunity for small developers to reach a huge audience.” Pocket Gamer Connects 2023 Jan 27th, 2023

Nour Khrais on MENA: "This is an opportunity for small developers to reach a huge audience.”

  • Growth
  • MENA
  • Arabic
  • Pocket Gamer Connects
  • PGC London 2023
Playing games at 30,000 feet with United Airlines’ Clare Dussman POCKET GAMER CONNECTS Jan 27th, 2023

Playing games at 30,000 feet with United Airlines’ Clare Dussman

  • PGC London 2023
  • United Airlines
  • Flight
  • Air Travel
  • Developer Partnerships
Data.ai reveal the global trends and tips you need for success in 2023 POCKET GAMER CONNECTS Jan 26th, 2023

Data.ai reveal the global trends and tips you need for success in 2023

  • Downloads
  • Revenue
  • PGC
  • PGC London
  • Pocket Gamer Connects
  • PGC 2023
Tennis Clash named the official mobile game of Roland-Garros SPORTS IN GAMES Jan 27th, 2023

Tennis Clash named the official mobile game of Roland-Garros

  • Competition
  • Partnership
  • Esports
  • Sport
Metacore acquires discontinued Supercell game Everdale ACQUISITIONS Jan 26th, 2023

Metacore acquires discontinued Supercell game Everdale

  • Acquisitions
  • Launches
  • Cancellations
  • Relaunch
Cost Per Install for hypercasual games hit an all-time high HYPERCASUAL REPORT Jan 31st, 2023

Cost Per Install for hypercasual games hit an all-time high

  • User Acquisition
  • Downloads
  • CPI
  • Hypercasual
  • Ad Spending
Adjoe plans to open up new markets as they hire fresh management team NEW HIRES Jan 27th, 2023

Adjoe plans to open up new markets as they hire fresh management team

  • Growth
  • Hires
  • EMEA
  • Americas
  • 2023
More
Events Networking
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Jan 30th - Feb 5th 2023

Global Game Jam 2023

Online Event,

Feb 2nd - 3rd 2023

Hyper Games Conference Global Edition 2023

Online Event,

Feb 2nd - 5th 2023

Taipei Game Show 2023

Taipei City, Taiwan, Province Of China

Feb 4th - 10th 2023

Yorkshire Games Festival 2023

Bradford ,

Feb 4th - 5th 2023

Baltic Dev Days 2023

Kiel, Germany

Feb 6th - 13th 2023

Steam Next Fest 2023

Online Event,

Feb 6th - 9th 2023

LEAP Tech Conference 2023

Saudi Arabia

Feb 8th - 9th 2023

#G4L Gaming Final Boss 2023

Germany

Apr 20th 2023

Pocket Gamer Mobile Games Awards 2023

London , UK

May 16th - 17th 2023

Pocket Gamer Connects Seattle 2023

Seattle, USA

Jan 30th - Feb 5th 2023

Global Game Jam 2023

Online Event,

Feb 2nd - 3rd 2023

Hyper Games Conference Global Edition 2023

Online Event,

Feb 2nd - 5th 2023

Taipei Game Show 2023

Taipei City, Taiwan, Province Of China

Feb 4th - 10th 2023

Yorkshire Games Festival 2023

Bradford ,

Feb 4th - 5th 2023

Baltic Dev Days 2023

Kiel, Germany

Feb 6th - 13th 2023

Steam Next Fest 2023

Online Event,

Feb 6th - 9th 2023

LEAP Tech Conference 2023

Saudi Arabia

Feb 8th - 9th 2023

#G4L Gaming Final Boss 2023

Germany

Resources Data, Deals & Research
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Five reasons why it’s more critical than ever to look to in-game advertising MAKE MORE OF MONETISATION Jan 11th, 2023

Five reasons why it’s more critical than ever to look to in-game advertising

  • Monetisation
  • Sponsored
  • In-game Advertising
as How to turn a hypercasual game concept into an IAP-driven Hybridcasual ZOMBIE DEFENCE SUCCESS Dec 22nd, 2022

How to turn a hypercasual game concept into an IAP-driven Hybridcasual

  • Sponsored
  • Hypercasual
  • case study
  • Hybrid Casual
Cheat codes to master the hybridcasual genre MAKE YOUR GAMES GREATER Dec 8th, 2022

Cheat codes to master the hybridcasual genre

  • Development
  • Hybrid Casual
  • Design
Hybridcasual: a winning formula? HYBRID CASUAL HELP Nov 24th, 2022

Hybridcasual: a winning formula?

  • Development
  • Sponsored
  • Hybrid Casual
How to hire a CFO for your mobile games studio SUPERSTAR CFOs Aug 16th, 2022

How to hire a CFO for your mobile games studio

  • Business
  • Hires
  • Finance
How to value a mobile games studio MOBILE PRICE INDEX Aug 9th, 2022

How to value a mobile games studio

  • Funding
  • Sponsored
  • Valuations
  • Finance
What you need to do before monetising your hypercasual game DO THIS FIRST Apr 28th, 2022

What you need to do before monetising your hypercasual game

  • Monetisation
  • Testing
  • A/B Testing
  • Hypercasual
  • In-app ads
Three in-game monetisation myths that need to be left in 2021 MONETISATION MYTHS BUSTED Apr 14th, 2022

Three in-game monetisation myths that need to be left in 2021

  • Sponsored
More
Tennis Clash named the official mobile game of Roland-Garros SPORTS IN GAMES Jan 27th, 2023

Tennis Clash named the official mobile game of Roland-Garros

  • Competition
  • Partnership
  • Esports
  • Sport
House Of Blueberry Raises $6M To Grow Fashion In The Metaverse DRESS UP Jan 24th, 2023

House Of Blueberry Raises $6M To Grow Fashion In The Metaverse

  • Investment
  • Fashion
  • Metaverse
PIXELYNX partners with Vita Motus on new metaverse mobile game ELYNXIR MUSIC METAVERSE Jan 20th, 2023

PIXELYNX partners with Vita Motus on new metaverse mobile game ELYNXIR

  • Partnership
  • Metaverse
Sandsoft invests $3.25 million in The Tiny Digital Factory RACING TO SUCCESS Jan 20th, 2023

Sandsoft invests $3.25 million in The Tiny Digital Factory

  • Investment
  • MENA
African publisher Carry1st reports $27m funding round led by Bitkraft Ventures INVESTMENT Jan 17th, 2023

African publisher Carry1st reports $27m funding round led by Bitkraft Ventures

  • Investment
  • Publishing
  • Africa
  • 2023
QYOU Media acquires 51% of Maxamtech Digital Ventures, sets sights on remaining 49% QYOU ACQUISITION Jan 12th, 2023

QYOU Media acquires 51% of Maxamtech Digital Ventures, sets sights on remaining 49%

  • Acquisition
  • Shares
  • India
  • Shareholder
Saudi Arabia’s PIF increases its stake in Nintendo to 6% RAISING THE STAKES Jan 12th, 2023

Saudi Arabia’s PIF increases its stake in Nintendo to 6%

  • Investment
  • MENA
  • Saudi Arabia
  • PIF
Indian developer Giga Fun Studios raises $2.4 million in funding SUCCESSFUL FUNDING Jan 11th, 2023

Indian developer Giga Fun Studios raises $2.4 million in funding

  • Investment
  • India
  • Seed funding
More
Google pulls ahead of iOS in strategy downloads, but iOS reigns for revenue SOCIALPETA REPORT Feb 2nd, 2023

Google pulls ahead of iOS in strategy downloads, but iOS reigns for revenue

  • Advertising
  • Downloads
  • Revenue
  • Strategy Genre
  • Report
RPGs saw a 4.76% increase in downloads last year SOCIALPETA REPORT Feb 2nd, 2023

RPGs saw a 4.76% increase in downloads last year

  • Advertising
  • Downloads
  • Revenue
  • RPG
Shares in EA have plummeted more than 10% this week SINKING SHARES Feb 2nd, 2023

Shares in EA have plummeted more than 10% this week

  • Shares
  • Stocks
  • Battlefield Mobile
  • Apex Legends Mobile
  • Cancellations
Revealed: The key metrics for an effective ad creative APPLOVIN DATA Jan 31st, 2023

Revealed: The key metrics for an effective ad creative

  • Advertising
  • Playable Ads
  • Ad creatives
Mobile is the dominant platform for accessing media and IP NEWZOO REPORT Jan 31st, 2023

Mobile is the dominant platform for accessing media and IP

  • Data
  • Report
  • demographics
Cost Per Install for hypercasual games hit an all-time high HYPERCASUAL REPORT Jan 31st, 2023

Cost Per Install for hypercasual games hit an all-time high

  • User Acquisition
  • Downloads
  • CPI
  • Hypercasual
  • Ad Spending
Data.ai reveal the global trends and tips you need for success in 2023 POCKET GAMER CONNECTS Jan 26th, 2023

Data.ai reveal the global trends and tips you need for success in 2023

  • Downloads
  • Revenue
  • PGC
  • PGC London
  • Pocket Gamer Connects
  • PGC 2023
Newzoo releases further predictions about the games market in 2023 NEWZOO PREDICTIONS Jan 20th, 2023

Newzoo releases further predictions about the games market in 2023

  • Report
  • 2023 Predictions
  • Forecast
More
Pocket Gamer Connects Advent Calendar: Days 23-24: A final thank you and happy holidays! TIME TO CELEBRATE Dec 23rd, 2022

Pocket Gamer Connects Advent Calendar: Days 23-24: A final thank you and happy holidays!

  • London
  • Pocket Gamer Connects
  • Advent Calendar
  • PGC London 2023
as The Top 30 MENA Game Makers of 2022 BEST OF MENA 2022 Dec 2nd, 2022

The Top 30 MENA Game Makers of 2022

  • MENA
  • Region Focus: MENA
  • Top 30
The Top 50 Mobile Game Makers of 2022 BEST OF 2022 Aug 23rd, 2022

The Top 50 Mobile Game Makers of 2022

  • Top 50
  • Top 50 Mobile Game Makers 2022
The highest-grossing mobile games of the quarter revealed A STRONG QUARTER FOR MID-CORE TITLES Aug 4th, 2022

The highest-grossing mobile games of the quarter revealed

  • Midcore
  • Casual
  • Casino
  • Revenue
  • Market Share
PocketGamer.biz's 22 most anticipated mobile games of 2022 MOST ANTICIPATED 2022 Dec 30th, 2021

PocketGamer.biz's 22 most anticipated mobile games of 2022

  • Star Wars
  • Plants vs Zombies
  • Diablo Immortal
  • Apex Legends
  • Undawn
  • Most Anticipated
PocketGamer.biz’s top five biggest features of 2021 FEATUREFUL Dec 29th, 2021

PocketGamer.biz’s top five biggest features of 2021

  • Star Wars
  • Pokémon GO
  • Clash Royale
  • 2021 in Review
PocketGamer.biz’s top five biggest news stories of 2021 A TIME OF REFLECTION Dec 28th, 2021

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Count of active applications in the App Store

Total Active App (currently available for download): 4,830,819

Total Inactive Apps (no longer available for download): 213,765

Total Apps Seen in US App Store: 5,044,584

Number of Active Publishers in the US App Store: 1,405,950

Details

Application Category Distribution

Most Popular Categories

  1. Games (1,017,017 active)
  2. Business (485,862 active)
  3. Education (418,789 active)
  4. Lifestyle (413,585 active)
  5. Utilities (309,819 active)
Details
More App Store Metrics
Top 30
MENA Game
Makers 2022 Meet us in
Seattle on
May 16-17 Top games
currently in
soft launch

Company Profile

AppsFlyer

Service Provider
www.pocketgamer.biz/company/8762/appsflyer/
Company Profile Company Coverage
Last Updated: Nov 14th, 2019
  • Website
    http://www.appsflyer.com/
  • Twitter
    https://twitter.com/appsflyer
  • Facebook
    https://www.facebook.com/AppsFlyer

About

Description

obile Apps Installation Referral & Conversion Tracking Service

Company Coverage

pgbiz Android users are more likely to uninstall apps than iOS users News Nov 17th, 2016

Android users are more likely to uninstall apps than iOS users

pgbiz Advertisers have doubled spends on App Store Search Ads since they launched News Nov 3rd, 2016

Advertisers have doubled spends on App Store Search Ads since they launched

pgbiz Halloween and Thanksgiving are just as important for mobile game marketers as Christmas News Oct 12th, 2016

Halloween and Thanksgiving are just as important for mobile game marketers as Christmas

pgbiz Apps marketers will lose up to $100 million from fraud in 2016 News Sep 22nd, 2016

Apps marketers will lose up to $100 million from fraud in 2016

as pgbiz AppsFlyer partners with Tencent to bring tracking service to Tencent Social Ads News Aug 31st, 2016

AppsFlyer partners with Tencent to bring tracking service to Tencent Social Ads

pgbiz Facebook is the most powerful tool for acquiring quality users, says AppsFlyer News Aug 10th, 2016

Facebook is the most powerful tool for acquiring quality users, says AppsFlyer

as pgbiz India's paying mobile consumers spend almost as much on IAPs as global average News Jul 6th, 2016

India's paying mobile consumers spend almost as much on IAPs as global average

pgbiz Average paying gamer spends $9.39 a month on IAP Data & Research Jun 30th, 2016

Average paying gamer spends $9.39 a month on IAP

pgbiz AppsFlyer establishes two new offices in London and Berlin, now hiring Job News Feb 22nd, 2016

AppsFlyer establishes two new offices in London and Berlin, now hiring

pgbiz AppsFlyer's Alexander Grach on the in-game events you need to be measuring News Feb 12th, 2016

AppsFlyer's Alexander Grach on the in-game events you need to be measuring

pgbiz AppsFlyer extends to support UA on Instagram News Sep 3rd, 2015

AppsFlyer extends to support UA on Instagram

pgbiz AppsFlyer crowns AppLovin as best iOS ad network based on 1-, 7- and 30-day retention Chart of the Week May 21st, 2015

AppsFlyer crowns AppLovin as best iOS ad network based on 1-, 7- and 30-day retention

pgbiz After B funding round, AppsFlyer is $20 million stronger News Jan 21st, 2015

After B funding round, AppsFlyer is $20 million stronger

pgbiz AppsFlyer raises $7.1 million to expand mobile app tracking tech Deal Mar 6th, 2014

AppsFlyer raises $7.1 million to expand mobile app tracking tech

pgbiz Facebook is best channel for driving app discovery at volume, reckons AppsFlyer News May 7th, 2013

Facebook is best channel for driving app discovery at volume, reckons AppsFlyer

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News Features
Google pulls ahead of iOS in strategy downloads, but iOS reigns for revenue News 7 hours, 38 minutes ago

Google pulls ahead of iOS in strategy downloads, but iOS reigns for revenue

Marvel Snap publisher Nuverse talks up their new global focus News 7 hours, 52 minutes ago

Marvel Snap publisher Nuverse talks up their new global focus

Minigames and visual effects drive casual and simulation game marketing News 8 hours, 20 minutes ago

Minigames and visual effects drive casual and simulation game marketing

Dubit hires new head of studio Regine Weiner, formerly of Epic Games News 8 hours, 29 minutes ago

Dubit hires new head of studio Regine Weiner, formerly of Epic Games

RPGs saw a 4.76% increase in downloads last year News 8 hours, 49 minutes ago

RPGs saw a 4.76% increase in downloads last year

Woke or broke? When should developers break from controversial creators? Feature Feb 1st, 2023

Woke or broke? When should developers break from controversial creators?

as The complete list of Netflix Games [UPDATE] Feature Feb 1st, 2023

The complete list of Netflix Games [UPDATE]

The mobile games that have made more than $1 billion in lifetime sales Feature Jan 31st, 2023

The mobile games that have made more than $1 billion in lifetime sales

How inclusivity and diversity can lead to a positive future News Jan 30th, 2023

How inclusivity and diversity can lead to a positive future

The latest and most interesting mobile games in soft launch. [UPDATE] Feature Jan 30th, 2023

The latest and most interesting mobile games in soft launch. [UPDATE]

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Apr 20th 2023

Pocket Gamer Mobile Games Awards 2023

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Jan 30th - Feb 5th 2023

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Feb 2nd - 3rd 2023

Hyper Games Conference Global Edition 2023

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Taipei City, Taiwan, Province Of China

Global Game Jam 2023 Jan 30th
Hyper Games Conference Global Edition 2023 Feb 2nd
Taipei Game Show 2023 Asia Feb 2nd
Yorkshire Games Festival 2023 Feb 4th
Baltic Dev Days 2023 Europe Feb 4th
Steam Next Fest 2023 Feb 6th
LEAP Tech Conference 2023 Middle East Feb 6th
#G4L Gaming Final Boss 2023 Europe Feb 8th
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Popular Stories

Voodoo’s Alex Shea: “Hypercasual is dead” News Jan 30th, 2023

Voodoo’s Alex Shea: “Hypercasual is dead”

The latest and most interesting mobile games in soft launch. [UPDATE] Feature Jan 30th, 2023

The latest and most interesting mobile games in soft launch. [UPDATE]

Nour Khrais on MENA: "This is an opportunity for small developers to reach a huge audience.” News Jan 27th, 2023

Nour Khrais on MENA: "This is an opportunity for small developers to reach a huge audience.”

Playing games at 30,000 feet with United Airlines’ Clare Dussman News Jan 27th, 2023

Playing games at 30,000 feet with United Airlines’ Clare Dussman

Data.ai reveal the global trends and tips you need for success in 2023 News Jan 26th, 2023

Data.ai reveal the global trends and tips you need for success in 2023

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