Industry Outlook
No "single model" for growth, says Newzoo
Mobile remains the largest gaming platform as it looks set to generate $121.1bn in 2026
Company Profile
Newzoo
Website
www.newzoo.com
About
Newzoo is an innovative global market research and predictive analytics firm with a primary focus on games. Their services include market trends, financial analysis, revenue projections, consumer insights, data modelling solutions and predictive analytics services across all continents, screens and business models.
They are a trusted partner of the majority of top 25 public companies by game revenue globally, many independent game developers as well as leading hardware and media companies, and are headquarted in Amsterdam with offices in Shanghai and San Francisco.
Articles featuring Newzoo
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Industry Report
Africa and Middle East games market forecast to reach $8.5bn as African gamer base hits 406m
Mobile is forecast to generate 81.8% of Africa’s games revenue in 2026
Pgc Summit Shanghai
Who's funding, monetising and building with AI at PGC Summit Shanghai 2026
Inside the top sessions at PGC Summit Shanghai, as speakers set the scene for the ideas, insights and conversations they’ll bring to the stage
Pgc Summit Shanghai
Newzoo director of consulting Ben Porter to speak at PGC Shanghai
A leading games market analyst joins the speaker lineup for Pocket Gamer Connects Summit Shanghai on July 29th
Leadership Change
Newzoo CEO Michelle Van der Wilk-Rouhof steps down after six years
Current CRO Joris Goossens will step into the CEO role as of July 1st
Market Revenue
Global Games revenue surpasses $200bn for the first time, mobile generates $113bn
The report shows that mobile generated more than half of all games revenue in 2025
Industry Outlook
The global games market is forecast to reach $197bn in 2025
Mobile games are projected to generate $108bn in 2025, up 7.7% year-on-year
Jobs Roundup
December 2025’s Movers and Shakers: Clash of Clans’ esports manager, Metacore’s new CTO, Ali Farha joins Behold Ventures, and more
Our regular roundup of the mobile games industry's movers and shakers
Market Growth
Newzoo: Global games market set to hit $188.8bn in 2025
Mobile remains the largest segment at $103bn, holding a 55% market share
Market Growth
Newzoo revises 2025 global games market growth forecast to $188.9bn
Mobile is projected to reach $103.1bn in 2025 and $107.7bn by 2027
Why Shanghai
Pocket Gamer Connects Summit Shanghai 2025 offers key insights into China's bustling market for international studios
Here’s why China’s games industry deserves a closer look and why we’re heading to Shanghai on July 30th
Growth Engines
The need for growth engines: What they are and why they matter
According to a recent report by analyst Matthew Ball, the games industry shows significant growth potential in 2025. We explore what that means here - and at PG Connects San Francisco
Mena Guide
Seven reasons why you can't ignore the MENA market
Discover why the MENA region is becoming a global hotspot for business growth in the games industry
Africa Mobile Market
Mobile leads the charge in Africa’s $1.8 billion games market
The continent added an estimated 32m new gamers in 2024, bringing the total to 349m, up from 317m in 2023
Dubai Investment Summit
Dubai GameExpo Summit 2025 powering global investment, fueling games innovation
Discover how Dubai GameExpo Summit 2025 powered by PG Connects is shaping the future as a destination for games investment
Gaming Trends
2023 games revenue forecast drops to $183.9 billion, down $3.9 billion
Newzoo's latest report reins in their previous projected total, alongside dips in mobile gaming revenue
Gaming Trends
Platform barriers tumble down as almost half of gamers play across devices
PC, console, and mobile divides are fading as 47% of players enjoy playing their favourite games across multiple platforms
State Of Play
72% of women play video games with half of female players being payers
Meanwhile diversity in games is a key issue with 65% of men and 62% of women affirming the point
Challenges Ahead
Lean year ahead for gaming companies despite positive industry outlook
New report from Newzoo shows that while the market continues to recover, mobile developers will turn to the PC platform, while generative AI is here to stay
Pgc London
Newzoo’s Tom Wijman: There’s absolutely something to be said for having your mobile games on PC and console
Newzoo’s Tom Wijman’s talk at PGC London reveals all about the pros and cons of porting mobile games to other platforms
Generations Of Gamers
94% of Gen Alpha are game enthusiasts, but gaming has universal appeal
Newzoo’s latest report analyses the different motivations of gamers in a variety of age groups
And The Winner Is…
RPGs, puzzles, idle games… Who's on top as 2023’s biggest mobile genre?
Mobile has a clear winner but top revenue earners vary greatly across mobile, PC and console platforms
Mega Mobile
Mobile is gaming’s strongest platform in a market set generate $187.7 billion this year
Newzoo's 2023 Global Games Market Report expects mobile games to generate $92.6 billion
Jobs News
August's Mobile Movers and Shakers: Damian Burns leaves Twitch plus new hires for Epic Games, FunPlus, Newzoo and more
August has already seen some significant moves by some of the industry's biggest company's - here's the highlights from the last week
Africa Accelerates
Africa’s gaming revenue is more than 90% mobile
Newzoo and Carry1st report reveals Africa stands on the precipice of $1 billion in gaming worth
Newzoo Report
79% of all gamers play on their phones, with 35% only gaming on mobile devices
47% of gamers play on multiple platforms, but mobile dominates single-platform play
Newzoo Report
Mobile gaming declined 6.7% in 2022
The platform remind the largest segment in the gaming industry
Newzoo Report
Paid competitive mobile gaming set to generate $16 billion in revenue by 2024
The gaming segment will account for an estimated 14% of the mobile market
Newzoo Report
Mobile is the dominant platform for accessing media and IP
60 percent of engagement with media platforms happens on mobile devices
Trends & Predictions
Breaking down Newzoo's trend predictions for 2023
The latest report from data analyst Newzoo predicts a pivot to service-based models and the take up of hybrid monetization strategies
2023 Predictions
The Top 10 mobile games industry trends for 2023 and beyond
A data-driven look at 2023 with MobileGroove's Peggy Anne Salz. From subscription models, multiplatform and the metaverse, to the hottest overseas markets
2022 In Review
2022: The Games Market In Numbers
Newzoo estimate that the games market will have generated $184.4 billion in 2022 marking a fall of 4.3% year-on-year
2022 Highlights
2022 In Review – May’s Best Bits
As the year draws to a close, we take a look back with our pick of the stories that shaped the last twelve months. And now… May
Newzoo Report
UK and Germany on track to generate a combined $12.1 billion to the global gaming market in 2022
Almost 75 percent of the population of both countries engage in gaming
Newzoo Report
Asia Pacific to generate 48 percent of 2022's global gaming revenue
49 percent of the year's games revenue will come from China and North America
Trouble In The Market?
New forecasts suggest the mobile gaming market will shrink 6.4% year-on-year
The low entry barrier for mobile platforms could be a double-edged sword
Regulations
China’s game regulations pose a major potential threat to mobile game business in the country
Unclear regulations, licensing freezes and more are all major challenges for both domestic and foreign game companies operating in China. Particularly for the largest platform, mobile
Mena Data
Overview: The MENA games market is expected to be worth $5 billion by 2025
The Middle East has all the ingredients for the perfect gaming boom, with esports and web3 part of the region's growth
Gaming In France
Newzoo delves into the French games space
Mobile has the largest market share, but the lowest average playtime among all gaming platforms
Newzoo Report
50% of Gen Z and Gen Alpha make in-game purchases
Mobile is the top platform in both demographics
Community News
Newzoo shines spotlight on female gamers
Recent analytics indicates female players are still less likely to refer to themselves as gamers and mobile gaming is top way to play.
Data & Research
Newzoo goes to Brazil with new insights on gamers in the country
Their latest 2022 report on Brazilian gamers brings interesting insights into the popularity of viewing gaming content.
Rmg Gaming
50 percent of genZ gamers in India actively participate in real money gaming
A report by Newzoo and MAAS delves into the Indian mobile gaming industry
Play-to-earn
Newzoo on the evolution and future of play-to-earn
A new report delves into the play-to-earn market, and discusses how it may evolve
Spanish Gaming Market
Newzoo report covering Spanish gaming market shows 83% of the nation are gamers
The Spaniards have contributed $2.3 billion to the gaming industry's revenue in 2022, with a reported 48% of players spending money on games this year
Rpg Stats
Report: 63% of RPG revenue comes from mobile
Genshin impact was the most streamed title of June 2022
Ip-based Games Take Charge
IP-based games have positive impacts on the mobile industry, according to research by Newzoo
A report from a leading provider for PC and console games analytics shows IP holders often choose mobile as their go-to platform
Mobile Majority
More than half of ALL games revenue this year will come from mobile
Global mobile games industry forecast of $103.5 billion in 2022, according to new report from Newzoo
South Korea's Gamer Surplus
Newzoo finds three-quarters of South Koreans are gamers, and mobile is the most popular platform
59% of gamers in South Korea play on mobile
Metaverse Of Madness
Newzoo: 10 key trends of the future metaverse
A new report by Newzoo breaks down key developments in the metaverse and blockchain and NFT application, and the 500+ parties building the metaverse