Strategic Growth
My.Games extends publishing program to MENA as part of global expansion
The program offers funding, marketing, and development support across mobile, PC, and console
Company Profile
My.Games
Website
my.games
About
MY.GAMES is a leading European publisher and developer headquartered in Amsterdam, with over one billion registered users worldwide. The company develops for mobile, PС, and consoles, with many notable games such as War Robots, Hustle Castle, Rush Royale, Left to Survive, Warface, and others. MY.GAMES unites over a dozen development studios with a strong team of specialists operating from across the globe.
Related People
Philippe Sauze
Head of Europe
Elena Grigorian
CEO
Anderson King
Business Development Director
Andrei Dubinin
Head of Division, Hypercasual Games
Boris Burangulov
Executive Producer of War Robots
+2 more
Accolades
Articles featuring My.Games
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Best Of 2025
The Top 50 Mobile Game Makers of 2025
The mobile movers and shakers of the last 12 months revealed!
Milestone
Castle Duels celebrates first anniversary with 3.5m installs and $13m lifetime revenue
My.Games launches Creator Programme to reward and monetise community talent
New Offerings
My.Games launches business modelling tool for AdsAdvisor
Tool is set to release in H2 2025
Milestone
Fable Town overhaul sparks growth to $5m revenue
Marketing spend in the title has doubled this year as it scales to over two million downloads
Milestone
My.Games' Castle Duels surpasses $1m monthly revenue
The game's lifetime earnings is now over $6m since it launched in 2024
Regulations
Dutch ad regulator rules against My.Games over in-game purchase disclosures
The complaint raised several issues with the game, including failure to display loot box probabilities
Long-term Success
My.Games on evolving War Robots into a billion-dollar franchise
Executive producer Boris Burangulov reflects on the long journey of War Robots from live ops to expanding the IP
Revenue Milestone
War Robots hits $1 billion in revenue with mobile driving the majority of earnings
The vehicle shooter celebrated its 10 year anniversary last year and regained its licence in China
New Partnerships
Aptoide partners with My.Games to expand game distribution beyond major app stores
Rush Royale and the survival shooter Left to Survive will be added to the store
Pgc London 2025
"The number one job of narrative is to make a game less weird"
MY.GAMES head of narrative Armando Troisi talks the interaction between gameplay and narrative
Global Trends
My.Games CEO Elena Grigorian: "The mobile market is fighting for margins at all costs"
We catch up with industry leaders to get their insights on the state of play in the games sector
Anniversary
My.Games marks Rush Royale's fourth anniversary with special birthday event and $370m revenue milestone
Since its launch, Rush Royale has garnered over 90 million downloads
Difference Of Direction
MY.GAMES sells hybridcasual publisher Mamboo to better focus on midcore
The decision comes despite Mamboo’s "stable year-over-year growth in revenue and EBITDA"
New Offerings
My.Games launches MGVC Publishing with $100m marketing budget to scale mobile games
The new division is on the hunt for games in soft launch and released titles ready to scale
New Games
New release roundup: Age of Empires: Mobile, Pocket Necromancer, Battle Cars, and more
We highlight six new games that have broken cover and are all set to do big business
Store Expansion
MY.GAMES and Flexion partner to bring War Robots to alternative app stores
The decade-old title will seek new audiences on Samsung Galaxy Store, Huawei App Gallery and more
Interview
Five years of My.Games: From new releases to finding success in the Asian market
We caught up with Elena Grigorian who reflects My.Games’ first half of the year and shares on upcoming plans after celebrating the company's five year anniversary
New Offerings
My.Games launches new PC and console focused label Knights Peak Interactive
This brand new publishing arm has has already acquired games from five studios
Milestone
MY.GAMES celebrates Rush Royale's 83 million milestone with Festival of Talents
The event is currently underway and will conclude on Tuesday, June 4th 2024
Pgc Fireside Chats
Hear from the experts - eight fabulous fireside chats from PGC London 2024
At PGC London 2024 HyprMX sat down with the thought leaders, pioneers, creators and execs who are shaping mobile games. Here are eight of our favourites
Robot Wars
War Robots blasts past $900 million as shooter celebrates 10 years since launch
Mobile title has attracted more than 270 million registered players to date
Chinese Market
My.Games executive producer Boris Burangulov on bringing War Robots back to China
“The Chinese market is of great importance to us being one of the key regions in the gaming industry”
Winning The War
My.Games' War Robots returns to China
Following a loss of licence in 2021 which it won back in 2023, a new deal with publisher iDreamSky now sees the game return to one of its top three markets
Podcast
My.Games’ Elena Grigorian on smart strategies for surviving an industry downturn | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and and what's inside this week's episode…
Milestones
My.Games' Grand Hotel Mania reaches four-year anniversary and hits $100m in revenue
Grand Hotel Mania joins a highly performing game catalogue including Rush Royale and Left to Survive
Promoted Position
My.Games appoints Elena Grigorian as CEO as Vladimir Nikolsky steps down
Grigorian has helped optimise 70+ games’ potential
Interview
My.Games Elena Grigoryan: “As we venture into the future our unwavering focus remains on crafting distinctive player experiences”
Chief strategy officer Elena Grigoryan gives us a big update on War Robots and all things My.Games
Releases
My.Games to launch Little Big Robots in every region but China
The new mobile shooter is the third title in the successful War Robots franchise
Milestones
My.Games’ Left to Survive celebrates its five-year anniversary and 1.2m monthly active users
The title is a cornerstone of the company’s catalogue of free-to-play games
Multiple Milestones
My.Games' Tacticool reaches 30 million downloads milestone with $75 million in revenue
More than 1 billion users are registered in My.Games’ titles across its library
Milestones
Rush Royale hits 63 million installs and doubles growth in the US thanks to… Jake Paul?
Publisher My.Games credits the game's success to a two-month long collaboration event
Event Highlights
Global trends, influencers and esports: insights from GameExpo Summit
Our first live event in Dubai delivered essential facts, figures and opinions about the worldwide game development scene (part I)
Interview
Elena Grigoryan on My.Games’ new global outlook
The company has refocused from its European homeland and into the wider world, including MENA
Expanding Markets
My.Games to establish new regional hub in Abu Dhabi
The European publisher takes a step into the MENA market
Q&a
MY.GAMES Vladimir Krasilnikov on the challenges of developing a cross-platform smash hit
After a ten year run of success on mobile, it's time for the team to take War Robots to mutliple platforms
Job News
My.Games appoints Eugenio Vitale as director of Premium Games Division
Dmitriy Byshonkov has also been promoted to the role of senior business development manager
Game Accelerator
My.Games to partner with Amazon and Google for Game Drive Program
The business accelerator program is in its third year
Milestones
My.Games’ War Robots hits $750m milestone on its ninth anniversary
The pvp mech combat game was developed by Pixonic
Milestones
My.Games’ Left to Survive hits 60 million players worldwide
One of a number of milestones for the company and their subsidiary studios
Q&a
Elena Grigoryan on the struggles and success of My.Games
The CSO of My.Games discusses the ongoing changes in the mobile industry and how their company weathered both the pandemic and their departure from Russia
Tech Trends Talks
Eight fireside chat interviews with the industry’s best and brightest at PGC London 2023
Hear from the creators, leaders, movers and shakers from across the mobile games world about the tools, trends and tech at Pocket Gamer Connects, with the team from HyprMX
Milestones
My.Games’ Hustle Castle sees 80 million downloads
The game will also be celebrating its sixth anniversary this year
Milestones
MY.GAMES’ Rush Royale hits 50m downloads and snags #1 Strategy Game spot
Rush Royale has become the company’s second-best performing game in terms of revenue this year
Restructuring
My.Games to divest entirely from Russian market and restructure
The new owners of the My.Games platform have announced their intention to divest it entirely from the Russian market and refocus internationally
Key Hires
MY.GAMES sees key hires following their onward sale by VK
Following their acquisition by LETA Capital after VK sold out due to Russia/Ukraine economic difficulties, MY.GAMES looks set to rebuild and re establish itself with key hires
2021 In Review
Elena Grigoryan on IDFA deprecation, NFTs, and MY.GAMES' most successful mobile launch
MY.GAMES' CMO on 2021's challenges and opportunities
Adding Api Ads
My.Games partners with PlayerWon to bring mobile-style rewarded ads for free-to-play PC developers
Starting with Guild of Heroes and Hustle Castle
Steady Growth
My.Games reports steady YoY revenue growth of 2.3% for Q3 2021
Mobile games contribute 75% of overall quarterly revenue
Business Time
Why Mamboo Games is making the leap from hypercasual to hybrid-casual
CEO Ivan Leshkevich talks about the studio's future as it focuses on hybrid-casual games