Regulation
What does Finland’s lootbox law actually do?
Loot Boxes may fallen out of vogue as a target of gamer and regulator ire, but their control and restriction is still being debated by regulators
Company Profile
Rovio
Website
www.rovio.com
About
Rovio is a leading European mobile game developer that focuses on publishing its benchmark quality games directly, and uses selected partners to further broaden its distribution network. The company was founded in late 2004, is based in Helsinki, and is growing fast to support the global demand of its premium games.
Related People
Jarkko Rajamäki
Vice President of Advertising
Cyril Barrow
VP Operations, games
Mika Ihamuotila
Chairman of the Board
Kati Levoranta
CEO
Katharina Schmidt
Senior Business Development Manager
Kieran O'Leary
Director of Growth
Miaomiao Li
Performance Marketing Manager
Niklas Hed
COO
Miika Tams
Product Lead, VP Games
Heini Kaihu
Chief Sustainability Officer
Timothy Coolidge
Design Director
Timo Rahkonen
VP of strategy and investor relations
Gustavo Viegas
Performance Marketing Manager
Wilhelm Taht
Executive Vice President, Games
Wille Miljas
central marketing director
Pekka Rantala
CEO
Alexei Ryan
Senior Studio Recruiter
Bryan Cook
Angry Birds Bounce Game Lead
An Vu
User Acquisition Lead
Marjo Kuosmanen
VP, HR
Julie Beaugrand
Head of Studio (Toronto)
Jorge Gonzalez
Head of Rovio Barcelona
Veli Kiviaho
Portfolio and Performance Lead
Joeli Niva
Legal Counsel
Matthew Wilson
Senior Manager Publishing
Luis de la Camara
Vice President of Marketing
Teemu Hamalainen
Production Director
Johannes Mang
Head of Studio, Stockholm
Måns Wide
Lead Game Designer and Product Manager, Angry Birds 2
Sandro Kvlividze
Design Lead
Tommi Koivisto
Senior Producer
Alex Pelletier-Normand
CEO
Harshal Karvande
Senior Game Designer
Jon Howard
Head of communications and PR
+31 more
Accolades
Articles featuring Rovio
Mobile Masterworks
Mobile Masterworks: Angry Birds
What made Angry Birds one of the biggest series in mobile, arguably sparking the rise of mobile gaming as we know it today?
Updates
Rovio adds first new Angry Birds character in seven years
Rovio’s Angry Birds 2 saw the addition of its first new character in seven years with the introduction of songbird character Melody
Angry Birds Of A Feather
Rovio has 10 new games in the pipeline, and a cross-platform Angry Birds is one of them
Angry Birds Next will feature multiplayer and cross-platform play
Financial Report
Rovio saw an 8.4% year-on-year increase in revenue in Q3, with the Angry Birds franchise at the top of the pecking order
The company drew $77 million in revenue in Q3
New Studio
Rovio bursts onto the scene in Barcelona and is now hiring in the historic city
Rovio will be opening its eighth studio in the Spanish city of Barcelona and has already begun hiring for multiple roles.
New Studio
Wildlife Studios open new Helsinki studio Stellar Core Games with veterans from Supercell and Rovio
The studio will be led by Touko Tahkokallio and Serdar Soganci
Charity Event
One Special Day charity event supports gamers with disabilities
The fundraising event will see multiple games industry companies raising money for the the cause with their video game titles.
New Studio
Netflix Gaming opens new studio in Helsinki
This marks the company’s second studio in the city
Interview
Luis de la Camara: “ I wouldn't be surprised if ten years from now the industry is primarily made up of a handful of big companies.”
Rovio’s VP on Marketing discusses monetisation, cloud gaming, and industry trends.
Interview
Luis de la Camara: "microtransactions and incentivised ads are going to continue to be the main driver of revenue for mobile games."
We interview Rovio's Luis de la Camara about the mobile games industry
Ua Update
Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki
Discover practical advice to navigate legislation and app stores to optimise your user acquisition
Guest Post
Humiliation in advertising — why it won't be working long term
Claire Rozain on the effects of harmful advertising on user acquisition
Best Of 2022
The Top 50 Mobile Game Makers of 2022
The movers and the shakers of the last 12 months
Financial Report
Rovio H1 2022 report: Good results in a market facing headwinds in Q2
The Angry Birds franchise was – as ever – a particularly strong performer
Speaker Spotlight
Rovio’s Claire Rozain on the importance of diversity and inclusivity in games
Learn from Pocket Gamer Connects Helsinki’s brightest minds as we hear from our speakers ahead of the September conference
Ua Eye
Will yoga influencers entice you to play Angry Birds Journey?
Rovio's Claire Rozain looks inward to an ad campaign with Angry Birds Journey, and how vital it is to reflect the players' own interests
Muesse To Lead
Andy Muesse to lead Rovio’s global game studios
Muesse to lead the company's global game studios in Finland, Sweden, Denmark, and Canada
Party Like It’s 2009-2011
Minecraft is Angry Bird’s latest official collaboration
DLC created by Oreville Studios
Take Me On A Journey
Rovio targeting one major, Angry Birds Journey-scale, release annually
Alex Pelletier-Normand and René Lindell, CEO and CFO of Rovio respectively, open the Rovio capital markets day 2022 with a profile of Rovio’s growth opportunities
Catapulting
Rovio sees 26% revenue growth against mobile F2P decline
Revenue increased to €85 million in Q1 2022, a year-on-year increase from €67.1 million
Ruby To Red
Rovio CEO commits to future acquisitions
Following the acquisition of Ruby Games in 2021, Rovio’s Alex Pelletier-Normand is bullish about acquisitions remaining “an important part of our strategy moving forward”
Flight To Five Billion
Rovio surpasses five billion lifetime mobile game downloads
Angry Birds creator continues to soar
Hot Five
Hot Five: Zynga, Rovio, ustwo games, Bluestacks interviews, and how to avoid UX/UI dark patterns
The hottest interviews and features on PG.biz
Seeing Red
Rovio CEO talks ATT, protecting Angry Birds, and blockchain exploration
A whirlwind chat with Rovio CEO Alex Pelletier-Normand traverses the company’s brand strategy for Angry Birds, privacy changes, and Rovio’s blockchain development
Rovio Removes Games
Rovio pulls games from Russia and Belarus
In-app purchases disabled for games that have already been downloaded
Birds Boost
Rovio 2021 revenues increase 5.1% to $326.6 million, boosted by Angry Birds titles
Record high fourth quarter results
Making Of
Angry Birds Journey's voyage to reinvent familiarity
Rovio's Tommi Koivisto and Sandro Kvlividze walks PG.biz through the delicate balance of renovation while returning to Angry Birds' roots
Muscles, Brain, And Determination
Rovio partners with Popeye and The SeaCleaners to clean the sea
Hosting a week-long event in Angry Birds Friends to promote awareness
Ua All The Way
Careers in games: how to get started in user acquisition (UA)
What does it take to forge a successful career in the rapidly evolving area of user acquisition? Peggy Anne Salz speaks to the people on the front lines
Take Aim
Rovio launches Angry Birds Journey worldwide
Returns series to slingshot gameplay after seven-year absence
Rising
Rovio puts Darkfire Heroes into maintenance mode as it announces Q3 2021 sales of $83 million
Q3 2021 was Rovio’s best-performing period since 2019
New Studio
Rovio opens new studio in Canada
Will focus on free-to-play casual mobile titles
Best Of 2021
The Top 50 Mobile Game Makers of 2021
The movers, the shakers, and all those funky moneymakers
Hardheaded Decision
Rovio scraps casual strategy title Hardhead Squad
The servers will be shut down mid-November
Five-year Payout
Rovio acquires Turkish hypercasual studio Ruby Games
$10 million will first be paid for 20% of shares
Angry Anaerobics
Rovio and the World Health Organisation are encouraging healthy living via Angry Birds
The game will host a week long in-game event to promote healthy living
Hiring Now
10 games industry jobs to apply for this week
Job vacancies from Jam City, Rovio, Gameloft and Glu Mobile
In-game Awesome
Rovio VP of advertising Jarkko Rajamäki discusses in-game ads approach
"There is necessarily no one size fits all solution..."
Back From Bird Heaven
Rovio looking to reintroduce classic Angry Birds games to storefronts
"We will find a way to bring these classic experiences…"
Six Year Deal
Rovio gains exclusive rights for Moomin mobile games
Also invests in Gutsy Animations
Promoting Within
Rovio appoints VP of marketing Kieran O'Leary to COO
CTO Petri Hyökyranta also moves to leadership team
New View
Rovio teams up with Burger King to offer Angry Birds plushies and AR game
Uses Zappar's tech
Soaring
Angry Birds 2 breaks $600 million in lifetime revenue
Detail from Q1 2021 financials
Come Craft Joy
Help Rovio create its next great game!
Luiz Tenório provides the lowdown
My Hero
Rovio launches midcore strategy game Darkfire Heroes
First game from Copenhagen studio
Welcome To New Gateway
Rovio soft-launches new narrative puzzle game Supernatural City
Available across US, Canada, Finland, Sweden and more
Protect The Earth
Rovio teams up with Kahoot to educate players on climate change
The Angry Birds creator developed six quizzes for the platform
Taking Flight
Rovio appoints Ben Mattes as its SVP for future of gaming and Angry Birds brand strategy
He first joined the Angry Birds creator last summer
Money Bags
Rovio continues to see good profitability despite drop in revenue
The Angry Birds creator generated $329.7 million in 2020