Ua Update
Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki
Discover practical advice to navigate legislation and app stores to optimise your user acquisition
Company Profile
Rovio
Website
www.rovio.com
About
Rovio is a leading European mobile game developer that focuses on publishing its benchmark quality games directly, and uses selected partners to further broaden its distribution network. The company was founded in late 2004, is based in Helsinki, and is growing fast to support the global demand of its premium games.
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Miaomiao Li
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Cyril Barrow
VP Operations, games
Alex Pelletier-Normand
CEO
Gustavo Viegas
Performance Marketing Manager
Tommi Koivisto
Senior Producer
Katharina Schmidt
Senior Business Development Manager
Wilhelm Taht
Executive Vice President, Games
Matthew Wilson
Senior Manager Publishing
Jorge Gonzalez
Head of Rovio Barcelona
Mika Ihamuotila
Chairman of the Board
Johannes Mang
Head of Studio, Stockholm
Jarkko Rajamäki
Vice President of Advertising
Heini Kaihu
Chief Sustainability Officer
Timo Rahkonen
VP of strategy and investor relations
Jon Howard
Head of communications and PR
Kati Levoranta
CEO
An Vu
User Acquisition Lead
Teemu Hamalainen
Production Director
Sandro Kvlividze
Design Lead
Marjo Kuosmanen
VP, HR
Timothy Coolidge
Design Director
Harshal Karvande
Senior Game Designer
Luis de la Camara
Vice President of Marketing
Kieran O'Leary
Director of Growth
Alexei Ryan
Senior Studio Recruiter
Veli Kiviaho
Portfolio and Performance Lead
Niklas Hed
COO
Måns Wide
Lead Game Designer and Product Manager, Angry Birds 2
Bryan Cook
Angry Birds Bounce Game Lead
Pekka Rantala
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+29 more
Accolades
Articles featuring Rovio
Guest Post
Humiliation in advertising — why it won't be working long term
Claire Rozain on the effects of harmful advertising on user acquisition
Best Of 2022
The Top 50 Mobile Game Makers of 2022
The movers and the shakers of the last 12 months
Financial Report
Rovio H1 2022 report: Good results in a market facing headwinds in Q2
The Angry Birds franchise was – as ever – a particularly strong performer
Speaker Spotlight
Rovio’s Claire Rozain on the importance of diversity and inclusivity in games
Learn from Pocket Gamer Connects Helsinki’s brightest minds as we hear from our speakers ahead of the September conference
Ua Eye
Will yoga influencers entice you to play Angry Birds Journey?
Rovio's Claire Rozain looks inward to an ad campaign with Angry Birds Journey, and how vital it is to reflect the players' own interests
Muesse To Lead
Andy Muesse to lead Rovio’s global game studios
Muesse to lead the company's global game studios in Finland, Sweden, Denmark, and Canada
Party Like It’s 2009-2011
Minecraft is Angry Bird’s latest official collaboration
DLC created by Oreville Studios
Take Me On A Journey
Rovio targeting one major, Angry Birds Journey-scale, release annually
Alex Pelletier-Normand and René Lindell, CEO and CFO of Rovio respectively, open the Rovio capital markets day 2022 with a profile of Rovio’s growth opportunities
Catapulting
Rovio sees 26% revenue growth against mobile F2P decline
Revenue increased to €85 million in Q1 2022, a year-on-year increase from €67.1 million
Ruby To Red
Rovio CEO commits to future acquisitions
Following the acquisition of Ruby Games in 2021, Rovio’s Alex Pelletier-Normand is bullish about acquisitions remaining “an important part of our strategy moving forward”
Flight To Five Billion
Rovio surpasses five billion lifetime mobile game downloads
Angry Birds creator continues to soar
Hot Five
Hot Five: Zynga, Rovio, ustwo games, Bluestacks interviews, and how to avoid UX/UI dark patterns
The hottest interviews and features on PG.biz
Seeing Red
Rovio CEO talks ATT, protecting Angry Birds, and blockchain exploration
A whirlwind chat with Rovio CEO Alex Pelletier-Normand traverses the company’s brand strategy for Angry Birds, privacy changes, and Rovio’s blockchain development
Rovio Removes Games
Rovio pulls games from Russia and Belarus
In-app purchases disabled for games that have already been downloaded
Birds Boost
Rovio 2021 revenues increase 5.1% to $326.6 million, boosted by Angry Birds titles
Record high fourth quarter results
Making Of
Angry Birds Journey's voyage to reinvent familiarity
Rovio's Tommi Koivisto and Sandro Kvlividze walks PG.biz through the delicate balance of renovation while returning to Angry Birds' roots
Muscles, Brain, And Determination
Rovio partners with Popeye and The SeaCleaners to clean the sea
Hosting a week-long event in Angry Birds Friends to promote awareness
Ua All The Way
Careers in games: how to get started in user acquisition (UA)
What does it take to forge a successful career in the rapidly evolving area of user acquisition? Peggy Anne Salz speaks to the people on the front lines
Take Aim
Rovio launches Angry Birds Journey worldwide
Returns series to slingshot gameplay after seven-year absence
Rising
Rovio puts Darkfire Heroes into maintenance mode as it announces Q3 2021 sales of $83 million
Q3 2021 was Rovio’s best-performing period since 2019
New Studio
Rovio opens new studio in Canada
Will focus on free-to-play casual mobile titles
Best Of 2021
The Top 50 Mobile Game Makers of 2021
The movers, the shakers, and all those funky moneymakers
Hardheaded Decision
Rovio scraps casual strategy title Hardhead Squad
The servers will be shut down mid-November
Five-year Payout
Rovio acquires Turkish hypercasual studio Ruby Games
$10 million will first be paid for 20% of shares
Angry Anaerobics
Rovio and the World Health Organisation are encouraging healthy living via Angry Birds
The game will host a week long in-game event to promote healthy living
Hiring Now
10 games industry jobs to apply for this week
Job vacancies from Jam City, Rovio, Gameloft and Glu Mobile
In-game Awesome
Rovio VP of advertising Jarkko Rajamäki discusses in-game ads approach
"There is necessarily no one size fits all solution..."
Back From Bird Heaven
Rovio looking to reintroduce classic Angry Birds games to storefronts
"We will find a way to bring these classic experiences…"
Six Year Deal
Rovio gains exclusive rights for Moomin mobile games
Also invests in Gutsy Animations
Promoting Within
Rovio appoints VP of marketing Kieran O'Leary to COO
CTO Petri Hyökyranta also moves to leadership team
New View
Rovio teams up with Burger King to offer Angry Birds plushies and AR game
Uses Zappar's tech
Soaring
Angry Birds 2 breaks $600 million in lifetime revenue
Detail from Q1 2021 financials
Come Craft Joy
Help Rovio create its next great game!
Luiz Tenório provides the lowdown
My Hero
Rovio launches midcore strategy game Darkfire Heroes
First game from Copenhagen studio
Welcome To New Gateway
Rovio soft-launches new narrative puzzle game Supernatural City
Available across US, Canada, Finland, Sweden and more
Protect The Earth
Rovio teams up with Kahoot to educate players on climate change
The Angry Birds creator developed six quizzes for the platform
Taking Flight
Rovio appoints Ben Mattes as its SVP for future of gaming and Angry Birds brand strategy
He first joined the Angry Birds creator last summer
Money Bags
Rovio continues to see good profitability despite drop in revenue
The Angry Birds creator generated $329.7 million in 2020
Aim, Fire
Rovio confirms April launch for upcoming fantasy RPG Darkfire Heroes
The game has been in soft launch since August 2019
Poc In Mobile
"To improve diversity across all industries I implore each and every individual to care"
Rovio senior game designer Harshal Karvande on how people need to push diversity
Pgc Digital
PGC Digital: Taking user acquisition and retention to the next level
"As UA managers, we have the tools to decide what KPIs we pursue"
Farewell
Rovio shuts down streaming platform Hatch, but Hatch Kids is still going
Operations ceased on December 31st 2020
Rebrand, Relaunch
Angry Birds Journey soft launch takes flight
New title is a reinvention of previously tested Angry Birds Casual
Top Dog
Rovio names Alexandre Pelletier-Normand as its new CEO
"We are delighted to appoint Alexandre as a new CEO. In accordance with our strategy, we have shifted our focus in the past years to our games business"
Legends Die Young
Update: Angry Birds Legends plucked from development
Rovio will close servers in February 2021
Financials
Rovio sees a drop in revenue as it generates $79.3 million in Q3 2020
"As a result of the moderate level of UA investment and stable games revenues, the profitability continued to be at a high level and improved significantly year-on-year"
Swing And A Miss
Rovio scraps Angry Birds Tennis following unsuccessful soft launch period
Free-to-play sports title will no longer be developed
Get Angry!
Angry Birds are invading Topgolf to offer a new interactive experience
Across all US venues
So Long
Rovio CEO Levoranta will step down at the end of the year
"We will continue working closely together until the end of the year, and then it will be time for me to thank everyone for excellent cooperation"