New Offerings
LEGO Pokémon sets launching in February
The Kanto starter evolutions set is the most expensive release, priced at $649.99
Company Profile
The Pokemon Company
Website
www.pokemon.com
About
The Pokémon Company International, a subsidiary of The PokémonCompany in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website.
Related People
Kathy Carpenter
Sr. Attorney
Articles featuring The Pokemon Company
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Best Of 2025
Aaron Astle’s top stories of 2025: Solitaire’s surge, Nintendo Switch 2, and Pokémon TCG Pocket dethrones Pokémon Go
PocketGamer.biz news editor Aaron Astle revisits his top stories from 2025
Champions Compete
Pokémon Unite Asia Champions League returns with $20,000 prize pool in India League
Winners will advance to the Offline Finals against other teams from across Asia
Pocket Power
Pokémon TCG Pocket dethrones Pokémon Go as it celebrates first anniversary and $1.3bn
The digital card game had the most lucrative first year of any mobile Pokémon game
Milestone
Pokémon TCG Pocket surpasses 150m downloads in under a year
New anniversary updates aim to make card collecting more accessible
Mobile Games Awards 2025
Pokémon Trading Card Game Pocket wins Game of the Year at the Pocket Gamer Mobile Games Awards 2025
Making $1 billion in 204 days makes TCG Pocket the very best, like no Pokémon mobile game ever was…
Hot Five
Hot Five: Clash Royale’s Brawl Stars moment, AppLovin vs Unity, and the NextBeat team joins Duolingo
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Pokemon Pickle
The Pokémon Company defends TCG Pocket illustrator in artwork fiasco
The card production team mistakenly provided artist Sie Nanahara with the wrong documents when designing Ho-Oh art
Accidental Artwork
Pokémon TCG Pocket removes two illustrations after "incorrect materials" used in latest expansion
The card production team mistakenly provided the artist with the wrong documents
Podcast | Episode 62
Apple's regulatory wins and 2025's top genres | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 62...
Hot Five
Hot Five: Soolra’s iPhone controller case, Netflix’s gaming investment plans, and EU reportedly likely to greenlight App Store changes
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Games
New release roundup: Pokémon Friends, Metal Slug Tactics, Rollercoaster Racer and more
We highlight the latest new games that have broken cover over the past week
Pokemon Portfolio
Pokémon Champions gets release window as slew of mobile games land updates
The latest Pokémon Presents gives a deeper look into the competitive battle game coming in 2026
Pokemon Puzzles
Pokémon Friends shadow dropped as new puzzle game on mobile
The title is available now on Android, iOS and Nintendo Switch
Sleepy Spending
Pokémon Sleep sleepwalks to $182.8m in two years
Revenue yawned in year two, reaching 77% of its year-one sum, but Legendary events continued to drive strong surges
Podcast | Episode 54
Fortnite’s Epic return and the challenges of launching a game in 2025 | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 54...
Hot Five
Hot Five: Pokémon TCG Pocket surpasses $1bn, Delta Force Mobile hits $100m, and Fortnite's comeback
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week In Views
Supercell's AI ambitions, Clash of Clans gets a Netflix series, and Pokémon TCG Pocket hits $1bn | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Unicorn Club
Pokémon TCG Pocket surpasses $1bn in just over 200 days
The trading card game has hit the $1bn milestone 78 days faster than Pokémon Go, based on player spending
Legal Proceedings
Palworld developer to make more gameplay changes to the game amid legal dispute
“As many have speculated, these changes were indeed a result of the ongoing litigation”
Hot Five
Hot Five: Golden Week 2025, web shop advancements, and Tripledot to acquire AppLovin’s games business
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Golden Week Glory
Golden Week 2025: Pokémon TCG Pocket dominates, Fate/Grand Order falls, and a 2012 title makes a surprising rise
The 10 best-performing mobile games in Japan generated $81m this Golden Week, up from $44.9m in 2024
Trump Tariffs
Trump’s film industry tariffs: Will game movie adaptations be sentenced or spared?
The US president calls incentives drawing US filmmakers to other countries a "national security threat"
Hot Five
Hot Five: Game over for "Apple tax", Overwatch Mobile distribution plans, and Pokémon TCG Pocket beats Go in first six months
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week In Views
Dream Games lands CVC investment and Pokémon TGC Pocket nears $1bn | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Pokemon Prime
Pokémon TCG Pocket usurps Pokémon Go launch as it closes in on $1bn after six months
Pocket made $915.3m in its first half-year, beating Go’s $800.7m by 14%
Lawsuit
Pocketpair pushes to invalidate Nintendo’s patents in Palworld lawsuit
Nintendo and The Pokémon Company are seeking ¥5 million ($32,800) and an injunction against Pocketpair
Shiny Surge
Pokémon TCG Pocket’s first shiny cards trigger 265% spending surge
The Shining Revelry set is cashing in on fan-favourite Pokémon with elusive colour variations
Week In Views
Tencent props up Ubisoft leadership, and Pokémon gets the LEGO treatment | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Hot Five
Hot Five: Supercell’s mo.co gets invite-only launch, Blood Strike celebrates first anniversary, and Pokémon Sleep’s Legendary comeback
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Lucrative Legendaries
Pokémon Sleep's big revenue strategy returns with first Legendary event of 2025
Previous Legendary events have raked in $16.5m over a combined six weeks
Pokemon Partnership
Pokémon and LEGO team up for the first time, bringing new sets in 2026
The partnership aims to bring "the world of Pokémon to life in entirely new ways"
Podcast | Episode 45
Tripledot’s surprise acquisition of AppLovin's games business | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 45...
Week In Views
Apple’s ATT privacy policies finally face the music, and Pokémon GO’s stellar Unova event | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Tour For More
Pokémon Go Tour Unova – Global weekend made $19.8m in two days
The free event with optional paid extras saw in-game spending at its highest since the eighth anniversary last July
Hot Five
Hot Five: Pokémon wins legal battle, Playtika’s $450m "bolt-on" M&A, and Supercell unveils Boat Game
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week That Was
New studios emerge, and Pokémon Sleep hits $150m | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Critical Hit
Pokémon TCG Pocket surpasses 100 million downloads
Special missions are now available until March 26th, 2025
Cross-platform Release
Pokémon Champions is set to launch for Nintendo Switch and mobile
No release date set for the title
Pokemon Day
Pokémon Day 2025: Just how big a deal are Pokémon’s mobile games?
Whether it’s Pokémon TCG Pocket or Pokémon Go, the franchise has a few mobile games worth knowing about ahead of today’s Pokémon Presents
A Successful Snooze
Pokémon Sleep hits $150m mark despite slowdown since first anniversary
Japan is the app's most lucrative country at $109m to date
Lawsuit Triumph
The Pokémon Company wins legal battle over copyright-infringing mobile game
The companies were also required to issue public apologies in online and print media in China
Week That Was
When big acquisitions fail, the resurgence of card games, and Niantic's wildfire relief donations | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Gamescom Latam
Pokémon GO to bring AR adventures and rewards to Gamescom Latam 2025
Attendees can receive Pokémon-themed credentials featuring exclusive artwork
Pokemon Pledge
The Pokémon Company and Niantic pledge $1m in support of LA wildfire recovery efforts
Pokémon Go Tour: Unova will go ahead in Pasadena, California this weekend
Pokemon Power
Pokémon Trading Card Game Pocket has a "very high retention rate compared to other DeNA games"
DeNA made $120.4m in games profit during TCG Pocket’s release quarter, versus $9.7m in Q2
Hot Five
Hot Five: Fire Emblem Heroes’ voting power, Candy Crush Solitaire broadens the brand, and Pokémon TCG Pocket hits half a billion dollars
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Pokemon Power
Pokémon Trading Card Game Pocket rockets past $500m in just 22 days more than Pokémon Go
Pokémon Go took 75 days from global launch to its first half-billion, versus TCG Pocket’s 97 days
Week In Views
Marvel Snap lands new publisher and Pokémon Sleep surpasses $140m | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Successful Sleep
Pokémon Sleep snoozes past $140m in time for 1.5 year anniversary
The Pokémon sleep tracker has slowed down in earnings these past six months with fewer Legendary events