Ai Insights
How a solo creator scaled a daily game to 1,000 users without writing a single line of code
Columbia business school grad Brandon Newquist explains how he leveraged AI tools to build and scale The Sphinx Riddle
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About PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.
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Behind The Scenes
Behind Black Deck’s rise: A case study in product, monetisation, and trust
SayGames’ Katya Sabirova shares on Black Deck’s journey from early struggles to a $30M hit
Industry Insights
From click to commitment: a D30 strategy
Experts at Supersonic from Unity break down how to turn new players into loyal gamers
Industry Insights
Can AI replace ad monetisation managers?
GameBiz Consulting’s Damjan Kačar tests if AI can keep up with ad monetisation experts
New Rules
Decoding Apple's new App Store business terms in the EU
Futura Digital delves into the latest rules for the EU App Store as the iPhone giant battles with the DMA
Industry Insights
First impressions count: Creating the ultimate first time user experience
Elran Ettinger offers insights on creating the best first impressions on players
Industry Insights
Ten billion installs later: Why publishing isn’t just publishing anymore
Azur Games’ Dmitry Yaminsky shares how game publishing has evolved over the years and his take on developing in today's market
Ad Creatives
Key insights for adapting ideas into high impact marketing creatives
AppQuantum’s Vladimir Paklin shares on building lasting creative success
Partnership Tips
Three red flags to watch for when communicating with a publisher
Beresnev Games founder Oleg Beresnev discusses what to look out for and making the most of a publishing partnership
Growing Trend
Embedded finance: A new breed of lending products in mobile games and apps
Mobile Finance Collective founder Martin Macmillan shares his insights on a new financing mechanic for games that hasn’t been seen before
Behind The Scenes
Why Flexus doesn't set hard development deadlines
Flexus founder Semyon Kozyura on why new games aren’t built on deadlines but on originality and vision
Behind The Scenes
How Rockbite Games transformed its idle game into an idle RPG
Rockbite founders Avetis Zakhaeyan and Gevorg Kopalyan share how Idle Outpost evolved from a niche trading game into a deeper idle RPG and what comes next
Industry Insights
Win or lose: Mastering the art of mobile game balance and monetisation
Supersonic's Guy Agiv dives into the delicate balance between win and lose conditions and how they can create better monetisation opportunities
Industry Insights
Inside Tiny Tower's in-game ads transformation
Tiny Tower boosted IAP conversion by 20% with immersive in-game ads
Power Of Playables
Playable ads: When ads feel like experiences, not interruptions
AdQuantum Design’s creative production director Ivan Razmakhov talks playable ads, seamless experiences and potential developments
Industry Insights
Nine facts about the mediation space in 2025
GameBiz Consulting's Božo Janković takes a deep dive into the performance of platforms MAX and LevelPlay
Events
Beyond the booth: The strategic power of events in mobile games industry communications
Raptor PR’s CEO and founder Rana Rahman discusses the link between events and communication strategy
Industry Insights
VCs launching credit funds: Opportunities and conflicts
Mobile Finance Collective's Martin Macmillan on the growing trend of venture capital firms launching credit funds to finance user acquisition
Turkish Games Market
Six up and coming Turkish games companies you should know about
Felix Braberg offers insight into the Turkish games market highlighting six studios to watch out for
Legal View
A legal breakdown of what happens next in the Epic Games vs. Apple case shaking up the mobile market
Futura Digital partner Alexandra Kurdyumova and associate Nazar Volkov analyse the latest ruling opening up the App Store
Industry Insights
How small studios can scale amid games industry turbulence
Gennadii Potapov and Andrei Morozov share on why cross-studio collaboration is a smart move in 2025
Industry Insights
How France’s antitrust ruling could give a boost to app retargeting
Jenny Lin looks at the implications for app marketers of the French Regulator’s decision to fine Apple over its use of the App Tracking Transparency feature
Ai Insights
AI creative production performance: What can we learn from it
Claire Rozain shares her insights on launching AI ads and how to build a system that learns
Industry Insights
Four cases of the HR brand solving real business problems
Nikita Guk shares real examples of how employer branding helped companies with hiring, retention and reputation challenges
Long Term Strategy
Behind the scenes: How teamwork and strategy have sustained Clockmaker for over a decade
Belka Games' Anna Bobrikova looks at the structure, culture and strategy behind Clockmaker
Game Analysis
Trillions upon trillions of variations: A data-driven look at a midcore battler’s meta
Azur Games’ Vasily Novoselov takes a deep dive into the data that drives the midcore battler Kingdom Clash
Entrepreneur Insights
From zero to €1.6 million: The "no-BS" guide to solopreneur freedom
UA and marketing expert Matej Lancaric shares what actually matters when building your own business
Behind The Scenes
From a hybridcasual hit to an indie PC title: The story of My Little Universe
SayGames’ Dmitrii Bobrov shares on the requirements and challenges of bringing a mobile title cross-platform
Ad Insights
Why disturbing mobile ads work and how to succeed without them
Alexandra Pulinets provides an in-depth analysis of why disturbing ads are effective, their potential harm, and a better alternative
Industry Insights
Mastering the ad experience: Three KPIs to track
Unity’s Amir Tapiro shares insight on three important KPIs to track for a healthy ad experience
Aliexpress Gaming
Games of AliExpress: Play-to-earn and the future of shopping
Department of Play's Will Luton provides a deep dive into the retail site's mobile game strategy
Top Tips
Stay hungry: The mindset behind great game development
The team at Hungry Studio share on the mindset of ‘stay hungry’ and how you can apply it to games development
Employee Engagement
What makes games industry employees more engaged and loyal?
InGame Job CEO Katya Sabirova shares her findings on the engagement of games industry employees using data from the Big Games Industry Employment Survey 2024
Using Ip
How to choose IPs for a collaboration in games
Julie Levin breaks down how IP collaborations work in mobile games
Capturing Audiences
Why people click: The power of creative hooks
Supersonic creative lead Giacomo Maragliulo details how mobile game creatives make players click
Recruitment Report
Who has pet projects in the games industry and what drives them?
InGame Job CEO Katya Sabirova analyses the findings from the Big Games Industry Employment Survey 2024
Ai Legal Guide
Smart AI use: A guide for game studios
Futura Digital's Alexandra Kurdyumova and Valeria Gziryan delve into the legal and development issues surrounding generative AI in games
Industry Insights
Boosting app engagement with retargeting: Proven tactics for games and beyond
Mintegral’s Jenny Lin shares why retargeting is such a popular tactic for games and e-commerce companies
Game Law
Career insights on breaking into games law
"It was my student radio and journalism experience that had caught the eye of the hiring team, less so my degree"
Industry Insights
How game development teams identify and hire the right junior analysts
Azur Games’ Maxim Kozhnov explains how logical thinking can outweigh technical skills when hiring analysts
Monetisation Strategy
Inside the experiment: How TXG and Shallot Games are increasing revenue in casual games
Tom Storr shares how consultancy group The Experimentation Group and Shallot Games are boosting monetisation in Coffee Golf
Demographic Insights
The reward(ed) generation: What Gen Z’s financial trends mean for your mobile games studio
ZBD’s Ben Cousens shares insight on how to capture the Gen Z audience
Live Ops
Rockbite Games: What we didn’t know about live ops until we released a hit
Founders, Avetis Zakharyan and Gevorg Kopalyan share on their live ops journey
Ad Strategy
The key to success: How top 100 downloaded games implement interstitial ads and related in-app purchases
GameBiz Consulting’s Božo Janković shares a deep analysis on ad implementation practices
Game Design
Designing games for global audiences and different cultures
Innovecs Games’ Svitlana Rumiantseva shares how stories, art and tech can all be impacted by cultural differences
The Next Revolution
Tech revolutions in game development: First engines, now backends
A look at how off-the-shelf backends have matured, mirroring the historic shift that took place in game development environments
Ad Impact
Unveiling the Lucky Wheel: Did our new placement hit the jackpot?
Pixel Federation’s ad monetisation manager Ľubomír Čelár details the impact of adding a lucky wheel ad placement to the mobile title TrainStation 2
Trends
The evolution of pull-the-pin: Why is this a good thing for the games industry
In this regular column UA and marketing expert Matej Lančarič shares his thoughts on some of the biggest topics in games
Legal Battle
Did the European court just give cheats a thumbs-up?
Futura’s head of digital practice Alina Davletshina shares on the impact of Sony’s case against Datel
Game Ads
Creative trend: The evolution of the near-death snake experience in game ads
In this regular column UA and marketing expert Matej Lančarič shares his thoughts on some of the biggest topics in games