Anniversary
Tag: Collaboration
New Partnerships
The CoLab partners with Universally Speaking to boost quality of indie games
Industry Insights
How small studios can scale amid games industry turbulence
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Triple Crossover
Sonic Rumble's IP collab Crossover Event 0: Sega Stars is for soft launch players only
The event, which stars characters from Super Monkey Ball, ends one day before the global launch date of May 8th
From Tv To Games
How Netflix and Charlie Brooker are turning Black Mirror into more than just a TV show
Black Mirror creator Charlie Brooker and Netflix’s GM of narrative games Sean Krankel share details on the collaborative process behind the new game Thronglets
Collab Incoming
AFK Journey crossover with Fairy Tail incoming as "first of many IP collaborations"
The collaboration will bring main characters Natsu Dragneel and Lucy Heartfilia to the game with signature combat styles and abilities included
Crossovers
Subway Surfers and Crossy Road collide in first-ever crossover event
Event will include limited edition crossover characters and other surprises
New Offerings
GGWP teams up with Unity to launch proactive voice moderation tools
Vivox users can integrate GGWP’s AI to monitor voice and text, offering a full view of user behaviour
Using Ip
How to choose IPs for a collaboration in games
Julie Levin breaks down how IP collaborations work in mobile games
Ready To Rumble
Behind the scenes of Sonic Rumble's delay, development and the Rovio x Sega partnership
Rovio's head of beacon growth Veli Kiviaho teases crossover content and a desire to reach "busier players"
Time Travel Team Up
Reverse: 1999 and Assassin’s Creed team up in crossover event
Latest Reverse: 1999 trailer teases a collaboration with Assassin’s Creed II and Assassin’s Creed Odyssey
Levelplay X Bigo Ads: Win-win
BIGO Ads Integrates with Unity LevelPlay: Boosting Revenue for Mobile Game Developers
Global Demand Meets Massive Traffic: A Win-Win for Developers and Advertisers
Ramping Up Revenue
"Unconventional characters" and "respect for creative freedom" drive Reverse: 1999’s $100m success
We sit down with Bluepoch’s development team on building a successful gacha with a brand-new IP
New Partnerships
ByteBrew teams up with Google Cloud to support developer community with analytics suite
Google wants to "push the boundaries of what's possible in game development."
New Offerings
Supercell teams up with Hasbro to bring Transformers to Squad Busters
The collaboration marks the games first cross-promo event as Optimus Prime and Elita-1 join the Squad Busters roster
New Partnerships
Krafton partners with Bollywood star Deepika Padukone as new brand ambassador for BGMI
The actress's involvement reflects Krafton’s commitment to engaging a wider audience and aligning with popular culture
Tag Team
Brawl Stars teams up with WWE star John Cena to kick off its SpongeBob SquarePants collaboration
The collaboration sets in motion the celebration of SpongeBob SquarePants 25th anniversary with an in-game takeover of the hit Supercell game
New Partnerships
AppsFlyer partners with Unity to launch privacy Sandbox on Android Solution for marketers
The platform introduces tools that enable personalised advertising without relying on user or device IDs
Burton's Back
Roblox gets a Beetlejuice experience with in-platform ticket sales for the first time
The 1980s comedy horror movie has sequel in cinemas next month, but first, a Roblox experience with a ticket store built in
Content Creator Collab
Monster Hunter Now looks to bring "meaningful integration" with MrBeast collab
The game’s first collab outside the Monster Hunter IP is with YouTube’s biggest creator
Week That Was
Week in Views - Industry survival tactics, bold statements and big brands with big plans
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Collab Cometh
Goddess of Victory: Nikke is delivering its "biggest minigame ever" via Dave the Diver collab
Shift Up’s shooter is going retro with a neew pixel-graphics game mode starting July 4th
Road To Helsinki
Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalisation
17% of mid to high spenders spend on two Devsister games cumulatively
Capcom Collab
Final Fantasy VII: Ever Crisis lands first collab as Monster Hunter’s Rathalos swoops in
Capcom’s Monster Hunter Now has far outperformed Square Enix’s Ever Crisis in mobile revenue
Super Sonic
"Rovio x Sega" is real as Sonic Rumble enters closed beta May 24th
The first title from Sega and Rovio is appropriately on mobile and the latest in the on-going Sonic series
Baby Brawlers
Brawl Stars collabs with YouTube’s most-viewed video Baby Shark
The partnership brings in-game cosmetics, a new challenge, and a Baby Shark pin to unlock
In-game Events
Sega and Rovio's deal bears first consumer-facing fruit across FIVE game collabs
After testing the water pre-Sega/Rovio buyout, now Angry Birds and Sonic are cross-promoting in a week-long multi-game special event
New Partnerships
Masters of the Universe joins Stumble Guys in new retro crossover
The new collab will allow players to explore a new realm within the Stumbleverse and experience a new racing map
Going Green
How the video games industry can promote an eco-friendly future with PlanetPlay
CEO Rhea Loucas and head of business development Felix Bradshaw discuss how collaborating with PlanetPlay helps the planet and ups your game
Shiny And Supportive
Pokémon donates ¥50 million to support those impacted by the Noto Peninsula Earthquake
The January 1 earthquake has caused particular damage to Wajima, Suzu and Noto
New Releases
Developer Jadu to launch “first ever” AR mobile fighting game
The alternative reality title features collaborations with famous names such as Michael Bay
Collaborations
Subway Surfers collaborate with Universal Pictures for Back to the Future crossover
The classic film will be the first multimedia collaboration that Subway Surfers has introduced
Roblox Collaboration
Mattel and Gamefam to launch Barbie DreamHouse Tycoon on Roblox
The first official Barbie Roblox game launches on October 6
Making A Meal
Honkai: Star Rail goes IRL: Collaborating with famous restaurant chains around the world
Across the cosmos to the real world, Honkai: Star Rail is set to make an impact in chains near you
Nascar Goes Mobile
Hutch announces new mobile game created in collaboration with NASCAR
The partnership follows successful collaborations with Formula One and Turn 10 Studios
Opening Night Live
Super Evil Megacorp are working on a Rebel Moon game
Zack Snyder’s latest film releases on Netflix in December with SEMC producing a game based upon it
Collaborations
Subway Surfers to mobilise players in conservation efforts
Sybo has also donated a fixed amount of $25,000 to various efforts
Collaboration
Drest announces new collaboration with Copenhagen Fashion Week
The collaboration will highlight the designers taking part in the event
Anniversary
My Talking Tom turns 10
10th anniversary events include a collaboration with MrBeast to support a hospital in the Philippines
Viking Variety
NetEase’s Vikingard begins final crossover arc with MGM’s Vikings
"The Final War" adds Ivar the Boneless and Torvi from the TV show as new characters
Collaborations
Angry Birds to collaborate with US National Parks Service for 4th of July
The Independence Day celebrations begin on July 3
Milestones
Rush Royale hits 63 million installs and doubles growth in the US thanks to… Jake Paul?
Publisher My.Games credits the game's success to a two-month long collaboration event
Barbie On Board
Barbie hits Stumble Guys in mass-multimedia promo campaign
It's getting harder to miss the arrival of the Barbie movie with mobile a prime promo target
Partnerships
Hutch to partner with Forza's Turn 10 for standalone racing game
The studio behind Top Drives is set to tackle working with Microsoft's top driving team
New Partnership
Azerion’s GameDistribution announces a new partnership with Moonlander.ai
The companies aim to revolutionise game development with AI powered gaming
Ubisoft X Level Infinite
Ubisoft partners with Level Infinite to launch Assassin’s Creed Jade
The companies are also partnering to launch Tom Clancy’s The Division Resurgence in Southeast Asia
Collaborations
PUBG Mobile to collab with Colombian music star Karol G
The international artist has collaborated with the likes of Shakira, Nicki Minaj and Bad Bunny
Collaborations
DREST to partner with BAKEUP for in-game collaboration
The luxury styling mobile game will see another fashion brand collab
Anniversaries
Sybo celebrates 11th anniversary with Hoverboard Hunt event
The Subway Surfers creators have teamed up with real world attractions in Copenhagen
Successful Surfing
Subway Surfers Blast launches in first partnership between Sybo and Outplay Entertainment
The fourth entry in the franchise changes gameplay to puzzle-adventure genre