Online Safety
Roblox launches Parent Council to promote safety and positivity on the platform
The council will unite up to 40 parents and caregivers from North America and Europe
Tag: UGC
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Creator Chief
Roblox appoints ex-Zynga and Airbnb veteran Vlad Loktev as chief creator ecosystem officer
He will start the new role on September 29th, 2025, set to lead developer relations and platform events
Ugc
Fortnite's next evolution with new creator rewards
Epic Games is shaking up UEFN
Job News
Roblox recruits Unity's Mike Schoelch as new head of agency partnerships
Schoelch will lead agency development within the company's global brand partnerships and advertising division
New Offerings
Roblox launches The Takeover event to showcase genre diversity
The Takeover spans 48 games, from survival titles like Pressure to roleplay experiences such as Dress to Impress
New Offerings
Roblox creators will now earn 8.5% more from Developer Exchange
UGC platform reveals swathe of new tools including 4D object creation, real-time voice translation and speech-to-text APIs
Story-driven Games
Female-first UGC platform Dorian partners with Women’s Game Fest
The Boost Track gives developers the chance to compete for a $500 gran, 1:1 coaching and game promotion
Loads Of Layoffs
Rec Room lays off "roughly half" of staff as priorities shift away from broad UGC
Rec Room’s mobile creation tools have struggled to produce "impactful" experiences
Roblox Rising
Roblox’s peak concurrent user count hits record 47.4m as Steal a Brainrot and Grow a Garden compete
Steal a Brainrot has become the platform’s second experience to hit 20m concurrent users
New Offerings
Hidden Door launches social role-playing platform for co-creative storytelling
Players can step into fictional worlds like Pride and Prejudice, The Wizard of Oz, and The Crow
Protective Partnership
Roblox asks "vigilante groups" to leave child protection to experts, AI and law enforcement
The platform is partnered with law enforcement and has AI-based Sentinel to detect signs of exploitation
Online Safety
Roblox open-sources Sentinel AI to detect harmful chat messages
Now open-source so other platforms can integrate the technology
Week In Views
AppLovin and Unity spar, Talofa’s fitness-first focus, and is the Online Safety Act fit for purpose? | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Mobile Mavens
“Like airport security for UGC”: The Mobile Mavens react to the UK's Online Safety Act
New safety laws raise questions for the future of online play
Building Blocks
Roblox daily active users surges 41% to 112m in Q2
Revenue and bookings up as losses continue
Pubg Plan
PUBG 2.0 will broaden from battle royale to UGC and games platform
Krafton is "speeding up the process" of reworking the game with wide-ranging modes
Acqusitions
Gaijin Entertainment acquires Fortnite map The Pit from creator Geerzy
The company said it sees a profitable and scalable opportunity with Fortnite’s creator engagement model
Week In Views
Moon Active takes aim at Scopely, Roblox opens doors to Major IPs, and Rollic's $100m hit | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Underrated?
The UGC revolution the games industry is clueless about
How well do you know UGC?
Online Safety
Roblox rolls out Trusted Connections and new parental tools in major safety update
Roblox said its updates aim to balance teen independence with strong safety measures.
New Offerings
Roblox License Manager hands creators major IP for games
Roblox said creators are on track to surpass $1 billion in earnings this year
Industry Insights
Industry Insights: The future of Xbox, the new platform gold rush, and Supercell's experimental release strategy
Analysis from around the industry
New Offerings
Google brings Play Points to Roblox with launch of Diamond District experience
The search giant said the experience will be live until July 2nd, 2025
Robux Regions
Roblox introduces regional pricing
The pricing model will be updated periodically to keep in line with market conditions
Mobile Majority
80% of Roblox users are on mobile, contributing 46% of Robux revenue
iOS owners contributed 30% of 2024’s Robux revenue, compared to 16% generated via Google Play
Ugc Upgrade
The Gang launches UGC Insight tool to help Roblox devs analyse and compare experiences
The analytics tool enables direct comparison between competitors
Developer Tools
Roblox launches Cube 3D and mesh generation API for creators
Open-source version of Cube 3D will be available from next week
Funding News
Liminal raises $5.8 million to empower player creativity using AI
“A positive vision of the future should recognise the power of AI to ignite the imaginations of players of all ages,” said Liminal founder and CEO Brendan Mulligan
Roblox And Ai
Roblox Studio chief on how AI will revolutionise UGC
Stefano Corazza reveals how AI-powered tools are transforming UGC development economics and scaling creator content
Investment News
Fortnite UGC studio Creators Corp gets $2 million investment from Lumina
The team has developed over 15 games and boasts over 220m active users
Parental Control
New Roblox safety features give parents more control
Some updates are launching today, with all changes expected to be fully implemented next year
Earnings Report
Roblox hits $1.1 billion bookings in Q3 as it cuts losses
Daily active users grew 27% year-over-year to 88.9 million
Ugc Games
RIVRS raises €4 million to fuel its user generated content creations
The funds will see more games developed for Roblox, Fortnite and Minecraft
Ai Toolset
Gaxos unveils AI-powered development suite for faster asset creation and UGC with guardrails
Director of operations Manny Benor demonstrates a new dev platform that corals leading generative AI models for prototyping and customisation
Content Creation
User-generated content key to EA’s growth strategy towards "over one billion" players
EA fans have created 60 million hours of user-generated content in the past year
Ai Integration
Kinetix launches its $1 million fund initiative to accelerate AI-UGC in games
The AI emote creators will offer selected developers up to $75,000 to bring its user-generated emote technology to their games
Ro-blocked
Turkey blocks access to Roblox
Government authorities yet to publicly provide a reason for the decision
Platform Growth
Roblox bumps up daily active users by 21% Y/Y as revenue grows to $894m in Q2
UGC platform racked up 17.4 billion hours of play during the last quarter
Investment Round
UGC platform developer Look North World raises $4.5 million in seed funding
Start-up publishes premium mods and games for Fortnite, Roblox and Minecraft
What Investors Want
"Half of investment is going into AI"
Goodbody's Patrick O'Donnell and JKL Capital's Peter Tsang discuss the latest investment trends
Podcast | Episode 13
ByteDance's $4bn Moonton plans, tips for working with the games media, and what devs think of Unity's runtime fee | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 13…
Ugc Investment
“I would love to invest in a studio that’s making a play on Roblox and Fortnite”
Nordic Game Panel discusses Roblox, Fortnite and the games industry's cross-platform future
Epic Disney
Disney will let Fortnite creators use its IP to make games
Entertainment giant will offer developers "the opportunity to create their own wholly unique Disney-themed gaming experiences"
Studio Suite
Pocket Worlds’ Highrise surpasses 40 million users as it unveils new development tools
Highrise Studio allows creators to make content that can be integrated into Highrise 4.0
Gdc Takeaways
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Meanwhile, the big news came from outside the house, and UGC is no longer flying under the radar - but it's not sky high either
Empowering Players
Ex-Homa staff raise $1.5 million for UGC platform PlayMakers
Start-up aims to make suite of tools available to any developers looking to add user-generated content to their games
Star Speaker
Gamefam CEO Joe Ferencz to share UGC insights for Roblox and other platforms at PGC San Francisco
Ferencz will take part in the session 'The UGC Gaming Takeover: Where are Roblox & Other UGC Platforms Headed?'
Creator Support
PUBG Mobile to introduce $100 million creator fund for “Wonder Creators Network”
PUBG Studios have already invested $200,000 over the past two years
Revenue
With 66 million daily visitors Roblox makes as much money as some small countries, now they want more
The company wants to push a more community-friendly approach to transactions on the platform