The problem with producing regular reports is often times you're regularly reporting on not very interesting things.
That's often been the issue with Fiksu's monthly charts of how business on the US iPhone App Store is changing.
Over the past year, it's been looking at two metrics; the cost of acquiring a user who will open your app at least three times (its Cost of a Loyal User), and the download volume of the top 200 apps (its Competitive Index).
In July 2013, however, the former has finally thrown up something of interest.
Supply and demand
The Cost of a Loyal User rose 20 percent to $1.80, its highest level since December 2011.
Fiksu says there are two reasons: the strong ROI publishers are still getting from Facebook's mobile app advertising platform, combined with the ongoing changes Apple has made to the App Store ranking algorithm.
Click here for a larger image
As we pointed out in early August, this caused a lot volatility on the App Store; a process that Fiksu suggests was occuring much earlier than first thought.
One consequence was some companies spending more marketing money to regain the App Store rankings that their apps had lost.
Steady as she goes
As for Fiksu's App Store Competitive Index, this was little changed in July.
It rose 4 percent month-on-month, although on a year-on-year basis, this figure is up 33 percent.
[source: Fiksu]
Chart of the Week
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
as
Chart of the Week
Aug 18th, 2016
How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%
Chart of the Week
Jul 22nd, 2016
20% of the 106 million US mobile gamers account for 62% of time spent playing
Top Stories
Feature
Jun 5th, 2024
A galaxy far, far away… Why Star Wars: Hunters took six years to hit the target
as
Feature
Jun 3rd, 2024
May 2024 mobile game charts: Brawl Stars peaks, Supercell rises, and Dungeon & Fighter Mobile’s big China launch
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Guerrilla Collective 2024 | North America | Jun 6th |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Angles 24 Freeplay Conference | Australasia | Jun 6th |
Game Audio Symposium 2024 | Europe | Jun 7th |
Games Growth Summit 2024 | Europe | Jun 7th |
PitchYaGame Live 2024 | Jun 7th | |
Future Games Show 2024 | Jun 8th |
Popular Stories
Feature
May 29th, 2024
Supercell's big Squad Busters mistake and how they're missing out on millions
News
May 31st, 2024