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Machine Zone, Supercell, and King spent $200 million on US TV ads in 2015

Machine Zone, Supercell, and King spent $200 million on US TV ads in 2015

Mobile developers Machine Zone, Supercell, and King spent a combined amount of around $200 million on TV ads in the US during 2015.

That's according to data from research firm iSpot.tv, which claims that Machine Zone spent $92.7 million across 18 ads, promote both Game of War and new game, Mobile Strike.

Television rules the nation

Supercell meanwhile spent a reported $59.8 million across 29 ads, but were the only developer to hit an estimated media value of $3 million in a single day, thanks to ads run during the Super Bowl and NBA Finals.

Finally, King spent a reported $41.1 million across 21 ads, down 9 change compared to 2014, which saw $45 million spent on 15 ads.

The most widely seen ad campaign of 2015 was Machine Zone's Game of War campaign that featured Kate Upton, which saw an estimated $61 million dollars spent on 5 ads shown nationally throughout the US.

 

 

[source: VentureBeat]

Deputy Editor

Ric likes to read epic poems and watch classic films to hide the fact he plays way too many games. The facade has thus far not been very effective.

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Markus Hemm Business Developer at Eageron
..When Mobile Developer spend more on TV-Ads than PC Developers.. What figures.. There is a lot to expect of the Mobile Gaming Market now and in the upcoming years!
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