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Description
Previously Costa Rica strategically positioned itself as a destination brand, emphasizing its natural beauty, the happiness of its people, and an authentic experience.
A comprehensive perception study in 79 countries revealed that Costa Rica was seen as a green nation with global connectivity potential. Consulting a pioneering company, they crafted the nation brand, “esencial Costa Rica“. Subsequently, “esencial Costa Rica” was officially established as the nation’s brand via a presidential decree, in 2013, after years of research and positioning efforts. International outreach and visibility were prioritized through participation in trade fairs, embassies, commercial missions, and events.
The creation of a licensing protocol and the formation of the Inter-institutional Committee of the Nation Brand, involving key organizations, further reinforced the strategic initiative.
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Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Devcom 2024 | Europe | Aug 18th |
Gamescom Cologne 2024 | Europe | Aug 21st |