One of our predictions for 2009 is that mobile games PR will shift towards social media, but how can your company effectively use channels like blogs, YouTube and Twitter to promote your mobile games?
This article on eMarketer may provide a few ideas. It includes a survey of marketers in the US, asking them what they see as the main benefits of social media marketing:
As you can see, the most popular benefit is customer engagement, seen as a benefit by 85.4 per cent of respondents. Direct customer communications and learning customer preferences also feature highly.
The problem for mobile games companies, especially those looking to cut costs in the face of the current economic climate, is that these kinds of benefits aren't as easy to quantify as pure sales.
Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)
