Perhaps best filed under conventional wisdom, nevertheless, Mobclix's analysis of the different spending patterns of iPhone and Android users - as revealed on Business Insider - puts numbers on that gut feeling.
When it comes to games, an iPhone player is worth more than twice as much as an Android player.
The research was carried out by Mobclix, which looked at a basket of 50 apps, each of which had to have 500,000 downloads or 75,000 active users; an active user being someone who plays with the app at least three times a week.
Do the math
Reasons for the differences are that ad rates are higher on iPhone and its users are more engaged with their apps. Of course, the other issue is that the Android Market is still weak when it comes to monetisation options.
Also, it's interesting that Mobclix seems to have just looked at iPhone users, rather than including iPod touch users, who are likely to be harder to monetise.
Still, if Android's install base keeps growing fast, there could be an opportunity for developers to earn similar amounts from each platform, if only because there will be twice as many Android as iPhone users.
[source: Business Insider]
Data & Research
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
Feature
Apr 25th, 2024
"Gaming in MENA is just starting. Investment will bring more attention to the region and create more opportunities"
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024