Data & Research

Android gamers worth $1.90 per month compared to $4 for iPhone

Android gamers worth $1.90 per month compared to $4 for iPhone
Perhaps best filed under conventional wisdom, nevertheless, Mobclix's analysis of the different spending patterns of iPhone and Android users - as revealed on Business Insider - puts numbers on that gut feeling.

When it comes to games, an iPhone player is worth more than twice as much as an Android player.

The research was carried out by Mobclix, which looked at a basket of 50 apps, each of which had to have 500,000 downloads or 75,000 active users; an active user being someone who plays with the app at least three times a week.



Do the math

Reasons for the differences are that ad rates are higher on iPhone and its users are more engaged with their apps. Of course, the other issue is that the Android Market is still weak when it comes to monetisation options.

Also, it's interesting that Mobclix seems to have just looked at iPhone users, rather than including iPod touch users, who are likely to be harder to monetise. 

Still, if Android's install base keeps growing fast, there could be an opportunity for developers to earn similar amounts from each platform, if only because there will be twice as many Android as iPhone users.

[source: Business Insider]
editor-at-large

A Pocket Gamer co-founder, Jon can turn his hand to anything except hand turning. He is editor-at-large at PG.biz which means he can arrive anywhere in the world, acting like a slightly confused uncle looking for the way out. He likes letters, cameras, imaginary numbers and legumes.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.