Mobile usage may be on the rise across the EU5, but according to comScore, numbers suggesting Symbian is the biggest smartphone platform on the market are misleading.
In the three month period ending August 2011, comScore registered a total of 91 million smartphones users across France, Germany, Italy, Spain and the UK, up 46 percent year on year.
But while technically Symbian has more handsets out in the wild, many are dormant, with iOS now boasting the largest market share in terms of what comScore dubs 'current' use.
Apple edging Symbian
In all, iOS has a 31 percent share of 'connected devices' in use, edging ahead of Symbian on 29 percent.
In third spot is Android on 24 percent, with BlackBerry on 8 percent and Windows Phone on 6 percent.
In terms of internet traffic comScore monitoring non-computer-based page views - iOS again led the pack with a 61 percent share, with 43 percent of traffic coming from iPad users.
Android has some catching up to do with a 21 percent share while RIM is further behind on 9 percent.
UK can't stop gaming
Interesting, comScore's numbers also proclaim the UK a gaming giant. More smartphone users on British shores 33 percent in all - play games than elsewhere in the EU5.
Italy has thee second highest share of mobile gamers with 30 percent , while 28 percent of Spanish owners also take on titles on the go.
"While we have seen the increasing adoption of smartphones in the EU5 contribute to the rapid growth of mobile media consumption, we are also beginning to see tablets and other connected devices play an increasing role," said Jeremy Copp, comScore vice president for mobile in Europe.
"With more options available for consuming digital media on the go than ever before, many users now access online content from multiple platforms throughout the day.
"This media fragmentation has made it more important than ever for advertisers and publishers to take a holistic view of audience measurement to effectively reach their audiences."
[source: comScore]
Data & Research
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
Related Articles
Top Stories
News
12 hours, 19 minutes ago
Subway Surfers Classic update set to take players back to the game's origins
News
12 hours, 19 minutes ago
A third of developers implementing new payment options in face of Digital Markets Act’s $18 billion opportunity
News
12 hours, 49 minutes ago
More Xbox cutbacks hit ZeniMax with only Microsoft’s mobile ventures now unscathed
News
12 hours, 19 minutes ago
A third of developers implementing new payment options in face of Digital Markets Act’s $18 billion opportunity
Feature
May 7th, 2024
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
Feature
May 7th, 2024
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Future Games Show 2024 | Jun 8th | |
PC Gaming Show 2024 | Jun 9th | |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |