The app business, like any other, relies on being able to predict how and when consumers are likely to act.
Hence, any data that points towards a reliable trend is invaluable.
In the case of UK outfit Neon Play, the studio's assertion that most downloads take place at the weekend is logical enough, but the picture the firm paints of a Monday to Thursday lull is an important distinction for those looking to make the most out of mobile marketplaces.
Can't wait for the weekend
According to numbers sourced from the studio's total of almost 30 million downloads to-date, Neon Play CEO Oli Christie told PG.biz via email that Saturday is the outfit's most profitable day of the week.
"While the whole weekend is our best time for downloads 17 percent on Saturday and 17.2 percent on Sunday - Saturdays are our most profitable days," said Christie, claiming a total of 20.1 percent or profit is sourced on Saturday compared to 18.6 percent on Sunday.
Christie claims much of this rise is due to players interacting with the games through in-app purchases and ad impressions user sessions peak on Saturday while Sundays also benefit from hosting the most app installs.
Slow starts
In comparison, much of the rest of the week is about treading water.
"Mondays and Tuesdays are poor and it appears that our users wait until the weekend is at least within sight before they start looking for distractions," added Christie.
"It may not be totally surprising, but I think it's interesting to see the revenue increase on a Weds and Thursday and then over-index on Fridays and the weekend - and the fact that Saturdays are better than Sundays."
Neon Play's numbers mirror stats published by Distimo in December that suggested 33 percent of all downloads of the top 300 most popular free apps take place at the weekend a trend the firm suggested highlighted how important pushing titles at the weekend can be to their long term success.
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Interview
Mar 20th, 2019
Voodoo Development Magic: How UK studio Neon Play made a splash with hyper-casual hit Roller Splat
Top Stories
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
News
May 9th, 2024
A third of developers implementing new payment options in face of Digital Markets Act’s $18 billion opportunity
News
May 10th, 2024