A whole bunch of advertising facts and figures for the year 2011 have been released by mobile ad firm inneractive as part of the build up to the Mobile World Congress, due to take place in Barcelona from 27 February.
Overall, throughout 2011 ad clicks on its network rose by 711 percent, while ad requests rose by 698 percent and ad revenue rose by 522 percent.
Cunningly the company doesn't break out any absolute figures.
Leader of the pack
In terms of platforms, Apple is leading the pack with the biggest increase (981 percent) in ad requests.
Android managed to grow its ad requests by 759 percent, while Nokia (423 percent) and BlackBerry (265 percent) followed.
On the whole, advertising spend rose by 464 percent, while the infographic also provided a region by region analysis of ad requests, showing North America and Europe boasting the most increase.
"The numbers speak for themselves," read the infographic.
"The mobile world and specifically mobile advertising exploded this past year by all possible parameters. Just wait to see what the coming year has in store..."
Data & Research
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
Related Articles
News
Mar 3rd, 2016
RNTS spends up to $72 million, adding Inneractive to Heyzap and Fyber to hit $220 million in sales by 2017
Interview
Mar 29th, 2012
Inneractive replaces UDIDs with hashed MAC addresses, but Itay Gadot says we should expect more solutions
Top Stories
News
Apr 27th, 2024
PocketGamer.biz Podcast Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
Apr 26th, 2024
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024