A study by mobile advertising network madvertise has claimed pre-rolls ads short videos that run before the promo is selected - can result in ad awareness jumping by up to 255 percent.
The stats, detailed in the firm's Advertising Effectiveness Study, used EA's Need for Speed: The Run on iOS as a test-bed, with madvertise claiming recognition by users not only increased, but the majority also liked the ad in question.
Roll with it
"For the campaign, for iOS devices only, before the game started, users received a mobile pre-roll ad on-screen, asking if theyd like to take part in the study, to which they could accept or decline," said madvertise of the results.
"The study lasted for two weeks with the main focus on measuring awareness of the mobile pre-roll ads the users receive, ad recognition and whether or not they liked the ad."
Madvertise claims the result was a 255 percent jump in ad awareness, a 115 percent leap in ad recognition, with 79 percent claiming they thought the promo in question was either 'very good' or 'good'.
"The study, the first of its kind for mobile pre-rolls in the UK, indicates that the increasing amount of high-quality content available on mobile devices is perfectly suited for branding campaigns that are looking to engage with consumers," madvertise concludes.
[source: madvertise]
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Apr 5th, 2012
Madvertise looks beyond UDIDs with unique device detection to track across web and apps
Top Stories
as
News
May 15th, 2024
Nexon banks on big Dungeon & Fighter Mobile China launch as Q1 revenue declines
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |