There's little doubt Apple's iPad dominates the tablet market, though recent research had suggested Android tablets were beginning to make significant inroads into its share.
A report by ad platform Chitika, however, suggests Apple's rivals still have a long way to go, with iPad accounting for more than 91 percent of all traffic monitored by the firm during a week long period in June.
On another level
Such a mammoth share means iPad's rivals are almost nowhere to be see.
Its nearest challenger is Samsung's Galaxy Tab, but Chitika claims the Android tablet made up less than 2 percent of all traffic.
Indeed, for every 100 impressions made by iPad, Galaxy Tab accounts for just 1.94.
"Aside from iPad share, a significant finding from this study is that the Barnes & Noble Nook has overtaken the Kindle Fire in web traffic impressions," said Chitika of the results.
"Compared to our previous study of tablets per 100 iPads, the Kindle has maintained its share while the Nook has gained. Barnes & Nobles' e-reader with tablet capabilities now accounts for 0.85 percent of all tablet web traffic versus Kindle Fire's 0.71 percent.
"As future tablets are released onto the market, we may expect to see the iPads share drop to levels more comparable to its overall mobile device share. With Windows 8 tablets expected in the fourth quarter, the future of tablet web traffic will certainly be interesting to observe."
[source: Chitika]
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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