Freemium slots games, social turn-based titles and resource management/simulation games occupy a 'sweet spot' that sees them "used intensively by a set of highly retained users."
That's according to the latest report from app analytics and advertising outfit Flurry. Its research charts the retention rates and frequency of use in the top nine freemium game genres on iOS and Android.
Flurry's results, which draw on a network of more than 300 million consumers, find that Soliatire games have the best 90-day retention rates of any freemium genre. Strategy games, meanwhile, encourage the most frequent use.
Chart a course
Flurry's 'mobile game loyalty matrix' is reproduced below.
Quadrant I represents the aforementioned 'sweet spot', quadrant II shows intensive use over a short customer lifecycle, while quadrant IV is full of 'evergreen' titles that inspire repeat play, but may "lack the depth required to generate sizeable in-app purchases."
It's interesting to note that quadrant III which contains genres that attract low retention rates and relatively infrequent use is home to the card-battle genre.
It would seem that, despite the fact that Rage of Bahamut is a notable success story of 2012, the genre is not an easy one to succeed in.
[source: Flurry]
Top Stories
News
Apr 27th, 2024
PocketGamer.biz Podcast Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
Apr 26th, 2024
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024