Following on from its successful launch last year, the one-day Develop in Liverpool Conference returns by popular demand on Thursday 25 November 2010.

Develop in Liverpool is designed to meet the demands of the thriving game community based in the north, with three tracks and multiple networking sessions including a post event drinks reception. The event will take place alongside Software City, which is organised by Merseyside ICT.

Opening Keynote: Seeing is Believing: 3D a New Creative Medium for Games
Mick Hocking, Senior Director, Sony Computer Entertainment Europe

Building the Magic: Fun with Licensors
Arthur Parsons, Lead Designer, Traveller’s Tales

Kinect: A Whole New Business
Philip Oliver, CEO, Blitz Games Studios

Innovation in the Fast Lane: A Driving Game Designer Mash-up
Charnjit Bansi, Bizarre Creations and Nick Baynes, Disney Black Rock

Putting Formula 1 back into Pole Position
Paul Jeal, Senior Producer F1 2010 and Stephen Hood, Chief Games Designer, F1 2010, Codemasters

Newly confirmed speakers include AMA Studios, Honeyslug, Orange, Microsoft Xbox and Colorod.