Further to Scoreloop's announcement of its support for Samsung's bada OS, we caught up with CEO Marc Gumpinger to find why and how the cross platform social platform was expanding.
"Mobile games are increasingly fragmented and that's the reason why we're supporting bada," Gumpinger explains. "Every additional platform we support eases the problem."
As well as building out its social graph, which also covers iOS and Android, he says bada is also important for developers for commercial reasons.
"Developers now realise bringing their hit games from iPhone to new platforms is more viable than trying to come up with new hits," he points out.
Apps on the TV
Scoreloop's Samsung deal extends beyond mobile too.
"The other great thing about supporting Samsung is that as well as smartphones, it provides us with an in for apps on TV," Gumpinger says. "We want to expand into the livingroom."
Throw in the emerging tablet market, and it's clear the fragmentation that game developers are currently dealing with is only going to get more complex.
"We're looking to deal with the fragmentation that will come with tablets," Gumpinger states. "It's particularly interesting because we think this market will be attractive to an audience that plays games but doesn't think of itself as gamers.
"Our goal is to take care of social fragmentation for developers across all the platforms they're releasing games on."
Valuations are hot
And taking a more strategic view - and one now influenced by rumours of the $400 million valuation on Scoreloop rival ngmoco - Gumpinger says the ability to build out a social gaming platform across mobile and beyond is catching the attention of big players.
"Corporates such as carriers and OEMs are very active around community technologies because they want to associate themselves with games," he says.
"Carriers want to be more relevant to their audience and our white label solution is really attractive for them.
"Gaming enables these companies to differentiate themselves. We're their ideal partner to extend their brands and drive demand."
Interview
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |