Interview

China spotlight: X6 Game on the differences between Chinese and western PVP gamers

Little emperor syndrome?

China spotlight: X6 Game on the differences between Chinese and western PVP gamers
Continuing our a series of interviews exploring the attitudes of game mobile developers around the world, we've hooked up with X6 Game.

Having found recent success with its Android city-building PVP game Dragon Kingdom - which has over 600,000 players in China and has been localised for western markets - the company is about to release the spiritual sequel.

Called Hero Kingdom, and initially headed to iOS, it's launching into a highly competitive market that's dominated by the likes of companies such as Kabam, Supercell, Storm8 and Funzio/GREE.

We caught up with marketing supervisor Vivian Liu and marketing manager Shera Young to find out more.

Pocket Gamer: Can you give us some background information about X6 Game?

X6 Game was founded in 2005 and is one of the top mobile game developers in China.

We've released over 70 titles, including the high-rated Android strategy game Dragon Kingdom, and have received several media awards, representing acceptance from both our users and partners.

We're currently actively seeking to build our share in the global market.


Combat arena from Dragon Kingdom

The Chinese mobile market is growing very quickly so why are you also looking to release your games in the US and Europe?

It's because the Chinese mobile market is growing so quickly that it has influence on global players.

The worldwide promotion of Chinese games is aimed at meeting the demand of global players. We think Chinese developers have accumulated great experience and are now able to make games for the overseas market.

What do you think are the differences between China and Western mobile gamers?

I think the biggest differences are their intention when playing games. China gamers are most likely to become 'addicted' to games and may lose themselves as they try to make themselves the most powerful player in the game world.

Western mobile gamers tend to enjoy the game and its elements more generally, however. Compared with Chinese gamers' intentions of becoming the top player, western gamers are most likely to help others to become stronger.

There are lots of strategy games in the App Store at the moment, so what's different about Hero Kingdom
Hero Kingdom perfectly integrates real-time strategy and military simulation, and is combined with a deep hero cultivation system and epic-style immersion.


City building mode of Hero Kingdom

We also think that its progression enables players to enjoy the game while exploring new strategies. This produces a strong sense of accomplishment and happiness.

What was your inspiration for the game and can you explain how the hero system works?

Our inspiration are the many heroes in ancient and modern China. They led the people to fight for freedom and a peaceful world.

The hero system itself enables you to grow your character and as they become more powerful, more soldiers will follow them. At the same time, each hero has their own unique skills and talents that help him and his soldiers on the battlefield.

Player versus Player combat is very important for such games so can you tell us how this works?

There are two modes of players versus players combat: grabbing resources and declaring war. The process of these combat modes are same: both the sides send up to four heroes with their corresponding army to fight.

But you have to think tactically about which heroes to send; key factors include a hero's health, the numbers of soldiers they have, and their combat power.

Ghost ships and pirates play a big part in the game. Can you explain these?

Ghost ships and pirates are the NPCs players attack to build up their combat power. When ghost ships and pirates are defeated, they drop items, enabling players to enhance their capabilities.

Why is Hero Kingdom only developed for iOS? Will there also be an Android version?

Of course we are considering the Android version of Hero Kingdom. It is now currently under development and will be launched at spring of 2013.
Thanks to Shera and Vivian for their time.

You can check out what X6 Game gets up to here.
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.