We're still close to Gameloft: 5 minutes with Ubisoft's Jean-Michel Detoc

We're still close to Gameloft: 5 minutes with Ubisoft's Jean-Michel Detoc
Ubisoft's Digital Days 2013 event in Paris was an opportunity for the European press to get their hands and eyes on the latest games from the French publisher.

With a strong mobile and free-to-play showing, it's clear that the entertainment giant is pivoting to better reap the rewards from portable platforms and freemium economics.

So after going hands-on with Trials: Frontier, Valiant Hearts, Assassin's Creed Pirates, Rayman Fiesta Run, and Rabbids Big Bang, we decided to sit down with Jean-Michel Detoc - MD of Ubisoft Mobile - for a quick chat.

In the interview - nicely contained in the video below - Detoc reveals all about Ubisoft's relationship with Gameloft, why leveraging established brands is still important to them, but why encouraging creativity and new IP is a big part of their corporate focus.

Die hard Suda 51 fan and professed Cherry Coke addict, Peter Willington was initially set for a career in showbiz, training for half a decade to walk the boards. Realising that there's no money in acting, he decided instead to make his fortune in writing about video games. Peter never learns from his mistakes.


No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.