Kiloo has announced that it's raised an undisclosed amount of funding in order to launch a new offshoot called Kiloo Media.
The funding comes from investment firm Firmainvest A/S (or FIRMAINVEST as they prefer to be known, judging from the press release. We don't think it's an acronym.)
Kiloo says the new company will enable "media and brand owners to individualize themselves and communicate directly with their users."
A mobile marketing company?
"Promotional, media and advertising agencies will be able to benefit from Kiloo Media's unique mobile solution and instantly add value to their customer campaigns and extend into a World Wide audience of three billion mobile subscribers."
Well, some of them.
Okay, so that's the big pitch, but in fairness, Kiloo Media has already signed up its first client - a Danish TV broadcaster, with a project due to go live in the first quarter of next year.
The challenge will be securing brands' budgets at a time when many are reining in their expenditure on more experimental mobile campaigns.
News
Contributing Editor
Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)
Related Articles
Top Stories
News
3 hours, 33 minutes ago
Stumble Guys dev Kitka Games soft-launches new mobile title Battle Guys: Royale
Feature
4 hours, 13 minutes ago
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |