US firm Flurry has announced some new tools for its mobile application analytics technology: User Flow Tracking and Dynamic Parameters.
The first is equivalent to click-streams on the web, says Flurry - it lets developers track the sequence of actions performed by users within their apps or games.
Meanwhile, Dynamic Parameters involves tracking actions within apps in more detail - the company cites the example of search boxes, and what the most popular keywords are and what kinds of searches are performed at different times of day.
The new features will be available for Flurry's developer partners on iPhone, Android, Blackberry and Java. These include games publisher Digital Chocolate.
"Flurry is committed to dramatically raising the standard of iPhone and Android Analytics for its customers, says Flurry CEO Simon Khalaf.
"Building the ability to track user flows and event parameters were technically challenging but exactly what our customers needed to better understand their consumers, increase retention and grow their active user base."
News
Contributing Editor
Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Interview
May 13th, 2024