The survey measured current mobile formats against four key factors to determine their status within the market, and what the future could hold for them:
- Most Successful Now and in 5 Years' Time
- Rising Star or Fading Star
- Here to Stay or Unlikely to be around in 5 Years' Time
- Likely to be adopted or dropped in the next couple of years
A number of DPs and Oss received rather unfavourable results, with 47 per cent of the panellists viewing Nokias N-Gage as a fading star, 22 per cent feeling J2ME is unlikely to be around in five years' time and only 15 per cent believing Palm is here to stay.
To be fair to Palm, however, the Pre and brand new WebOS were only announced half way through the survey, and significant interest has gathered around the companys reboot since then.
We acknowledge that these results represent industry sentiment at a particular point in time and we do not expect rival DPs/OSs to simply lie down and die," says TMRCs managing director, Vic Whiting. "However, they will all have to raise their games quickly and forcefully if they are to counter the momentum and impact being achieved by the likes of Apples iPhone and Googles Android."
