A new report from Screen Digest suggests that the iPhone was responsible for 10 per cent of US and Canadian mobile game sales in 2008, accounting for around $100 million in revenues.
These figures are at once impressive ($100 million is hardly pocket change) and also surprisingly marginal, considering Apple recently hit the 1 billion downloads mark (working out at 10 cents per download, only three of which go to Apple).
Yet it shows a massive shift in the mobile gaming paradigm. In 2004 to 2005, growth of operator distributed mobile games peaked at around 50 per cent, which the report suggests will drop to just 7 per cent in 2009. The slack, it seems, is being taken up by the new range of smartphones, being led by the iPhone.
In comparison to mobile handset sales, which total an estimated 600 million units in the second half of 2008 (given that the iPhone 3G launched in July), the iPhone still has a lot of catching up to do, with one of the poorest performers of the year, Motorola, still outselling the Apple handset almost ten fold.
However, the iPhone isn't quite so easy to pigeon hole. Since the launch of the App Store in July 2008, the device has also been competing outside the mobile market, against portable game platforms such as the Nintendo DS and Sony PSP.
While game sales revenues for the two consoles easily outweigh those of the iPhone's (considering the considerable difference in unit prices and Apple's lack of first-party development and/or publishing) the platform has performed supremely well.
Apple reported iPhone sales of 13.7 million by the end of December 2008, compared to annual DS sales of 29.5 million and PSP sales of just less than 14 million. Factoring in similar sales of the iPod touch, were the Apple platform to be considered a gaming device over a mobile phone, it's in position to become the market leader.
As the App Store nears its first anniversary, with a new iPhone model and software imminent, one thing is for certain: The clear division between mobile gaming and portable consoles has been blurred by Apple's competitive entry into both markets with a single device.
Companies on both sides of the iPhone are frantically attempting to duplicate Apple's pioneering success, while gamers and mobile users alike flock to the only system capable of taking on two diverse markets with a single handset that's still growing after a year on the shelves.
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024