US PR firm VSC Consulting has announced a new service called AppLaunchPR, targeted at indie games and application developers for iPhone and other mobile platforms.
It will offer traditional PR services, but also work with developers on product development feedback, focus groups, market research and viral video creation.
"The most successful apps are built by small teams who create highly interactive applications, but need major marketing and PR muscle to get recognized," says VSC boss Vijay Chattha.
"Weve seen the dramatic impact that the right marketing program can have on individual apps and its often cited as the difference between success and failure."
VSC itself has handled more than a dozen mobile app launches in recent years, with clients including AdMob, Greystripe, Buzzd, Skyfire and Moderati.
The company also says it'll be offering discounts on mobile advertising to customers of AppLaunchPR, through its existing relationships with the mobile ad networks.
With 65,000 apps now available on the App Store, cutting through the clutter is tougher than ever for Apple's handset, even if things aren't quite so crowded on other app stores.
What's interesting about VSC's venture is the way it recognises that getting buzz around an iPhone (or other) app is about far more than traditional PR techniques. They're still important, but innovative use of social media is just as vital.
Don't expect AppLaunchPR to be the last service of its kind, though. We expect other PR firms to follow suit with lean'n'mean apps teams targeting indie developers.
By the way, VSC is showing off its viral video skills with one for AppLaunchPR itself: watch it below.
News
Contributing Editor
Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)
Top Stories
as
News
11 hours, 53 minutes ago
Supercell's Hay Day returns to China's App Store after four year absence
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
News
May 10th, 2024