It's quite staggering to see the breadth of Zynga's social gaming empire, which raised over $40 million in its first round of venture capital funding.
Although no new investors have been mentioned (suggesting there aren't any - it's the same capitalists ploughing more money into the online gaming phenomenon), a second round of funding has added another $15.18 million to Zynga's enterprises, according to a regulatory filing.
The social gaming company currently enjoys the largest online game in terms of sheer number of players, Facebook app FarmVille, which currently has a staggering 65 million active players.
Zynga has stated that its sights are set on cracking the smartphone market, which could be the venture this $15 million is earmarked for.
To date, iPhone success has been limited, but the burgeoning trend for in-app purchases and micro-transactions on Apple's handheld are where Zynga's strengths are found, and could prove to be its key for unlocking the portable gaming market.
VentureBeat
News
Related Articles
News
Feb 13th, 2024
Mobile revenue exceeds Take-Two’s expectations, making over $2 billion in nine months
Top Stories
News
5 hours, 18 minutes ago
PocketGamer.biz Podcast Week in Mobile Games E14 -Supercell's Squad Busters goes global and why Steam does discoverability better than mobile
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |