Publishers may not be very happy with paid app sales on Android - witness Gameloft's recent decision to scale back development - but according to AdMob's monthly mobile metrics report for October 2009, the platform is on the up when it comes to internet traffic.
Six months ago, it accounted for seven percent of US smartphone traffic. Now it's 20 percent.
Worldwide requests from Android devices have increase 5.8 times since April 2009.
Obviously, this is set to grow as more Android devices are released. For example, the Motorola Droid accounts for 24 percent of Android requests in AdMob's network a mere two weeks after launch, while Motorola's CLIQ generated six percent of Android traffic on November 18.
AdMob generates this data because it tracks handset and operator data from every ad request in its advertising network of more than 15,000 mobile web sites and applications.
In terms of other platforms, AdMob points to the increasing share of RIM platform requests by new BlackBerry devices such as the Tour and the new 8900 and 8520 versions of the Curve. The Curve 8300 remains the main RIM handset in terms of web traffic however, with a share of around 44 percent.
Unsurprisingly, both Symbian and Windows Mobile devices have seen their share of the smartphone traffic market drop.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
Feature
1 hour ago
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |