The mobile advertising sector has been red hot over recent months thanks to consolidation with the likes of AdMob buying AdWhirl, and in turn being bought by Google. Apple just bought Quattro Wireless too.
Now another mobile ad company Smaato has revealed some interesting, if unspecific data, about how well these ad networks operate.
It has access to this information as its SOMA technology aggregates adverts from more than 34 mobile networks worldwide.
During December 2009, it notes that the best networks had a fillrate of 77 percent while the tenth best only had a fillrate of 26 percent. Overall the average fillrate was 35 percent.
In this case, fillrate is defined as the percentage of ads delivered per ad request.
In contrast to these worldwide metrics, Smaato also looked at rates in the US. This is a much more mature market with an average fillrate of 55 percent.
The top networks - named in this case as Quattro Wireless and Millennial Media - had fillrates of 83 percent, while the tenth best was down at 23 percent.
[source: Smaato Metrics]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
Feature
7 hours, 4 minutes ago
Hot Five: AppLovin revenue surges 48% Y/Y, Plarium and Big Fish up for sale, and a look inside Merge Mansion's growth
Feature
8 hours, 52 minutes ago
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
For The Win 2024 | Europe | May 29th |
Popular Stories
Feature
8 hours, 52 minutes ago
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 14th, 2024